Behind every successful business is a staff of talented workers dedicated to providing customers with unique products and services. But in today’s labor market, the old saw that “good help is hard to find” is proving to be frustratingly true. When people weigh job opportunities, money doesn’t always tip the balance. Studies show that opportunities to improve skills and gain promotion are just as important as compensation and benefits.

You may think that only large companies and organizations need or can afford training programs. The truth is that training is just as important for small businesses because even small improvements in service or efficiency will make a big impact on the bottom line. If your staff can boast special skills or expertise, you will almost certainly carve an important and profitable niche for your business.