There are few better ways to learn about a new product or service than from a first-hand report from someone who has already tried it—someone whose opinion you trust and respect. Word-of-mouth referrals are particularly important for small business owners, who may not have the resources or expertise for glitzy ad campaigns.
However, do not count on getting any new work through referrals unless you treat your current customers right. The little details make the difference between a rave review and a ho-hum endorsement. Are you doing everything you can to focus on your customers and earn those all-important referrals? Find out by taking this quick quiz. |
