The cost of owning and operating a technology product or service over time is referred to as the Total Cost of Ownership (TCO). Since the TCO may be substantially higher than the initial upfront cost, a TCO comparison can help you decide between competing solutions that at first glance may seem equivalent. Here are the key elements to consider in determining TCO.
Speeding up customer payments so that the cash gets into your account faster is one of the best ways to boost your business. Here are some technology tools that can speed your customers’ payments.
For most business owners, buying business related technology is a stressful endeavor. Spend too little or go too low tech and you’ll find yourself needing to upgrade almost immediately. Spend too much or go too high tech and inevitably the manufacturer will come out with a new version or the technology is so complicated you’ll need to hire someone who understands it. Make sure you protect yourself from unforeseen hassles by following a few preemptive steps.
Creating a “call to action” is key to driving sales for a small business. Technology can help drive your business’s sales by making it easier for customers to take action. Use this three-step process to create a call to action for your website.
Viral “deal of the day” sites have become popular in the past few years. (Groupon is probably the best-known.) These sites help you harness the power of email and social media to attract new customers and create new sources of revenue for your business.
Today, many consumers do research online before ever visiting a retailer or deciding on a service. To make sure your business gets the customers it deserves, you need to be listed on as many ratings and review sites as possible, especially the ones specializing in local businesses.
Technology can simplify, automate and speed up many of the tasks you do in your business every day. But technology can do more than that. By correctly implementing technology in your business, you can transform technology into one of your company’s strengths, enabling your business to be more efficient, more productive and more responsive to customer needs.
Web content is important because it helps drive traffic to your site. What is Web content? It’s any written material on your website. Use this checklist below to determine what types of content you may want to include on your site.
Many people don’t put much thought into the second half of the company website until it comes time to create the website. The second half of a website name is called the “domain extension,” and believe it or not, this does make a difference.
For most companies, the domain name is pretty easy because it is simply the name of the company. Blogs and other companies with more common names have a bit harder time coming up with a domain name, but it’s certainly still something that is considered important. After all, the name of your website is one of the most important things you can do for your company.