Technology and Web-Based Services

Published Mar. 27, 2012 application/pdf icon

The cost of owning and operating a technology product or service over time is referred to as the Total Cost of Ownership (TCO). Since the TCO may be substantially higher than the initial upfront cost, a TCO comparison can help you decide between competing solutions that at first glance may seem equivalent. Here are the key elements to consider in determining TCO.

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Published Mar. 27, 2012 application/pdf icon

Speeding up customer payments so that the cash gets into your account faster is one of the best ways to boost your business. Here are some technology tools that can speed your customers’ payments.

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Published Mar. 27, 2012 application/pdf icon

For most business owners, buying business related technology is a stressful endeavor. Spend too little or go too low tech and you’ll find yourself needing to upgrade almost immediately. Spend too much or go too high tech and inevitably the manufacturer will come out with a new version or the technology is so complicated you’ll need to hire someone who understands it. Make sure you protect yourself from unforeseen hassles by following a few preemptive steps.

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Published Mar. 27, 2012 application/pdf icon

Creating a “call to action” is key to driving sales for a small business. Technology can help drive your business’s sales by making it easier for customers to take action. Use this three-step process to create a call to action for your website.

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Published Mar. 27, 2012 application/pdf icon

If you’re currently using your website as a marketing tool and/or to give customers valuable information, the next obvious step is to add ecommerce capabilities. Selling products or services isn’t as hard as you might think and creates a new source of cash flow for your business. This tactic can allow even non-retail businesses to create new income streams. Here are some ideas for what to sell.

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Published Mar. 27, 2012 application/pdf icon

Viral “deal of the day” sites have become popular in the past few years. (Groupon is probably the best-known.) These sites help you harness the power of email and social media to attract new customers and create new sources of revenue for your business.

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Published Mar. 27, 2012 application/pdf icon

Today, many consumers do research online before ever visiting a retailer or deciding on a service. To make sure your business gets the customers it deserves, you need to be listed on as many ratings and review sites as possible, especially the ones specializing in local businesses.

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Published Mar. 27, 2012 application/pdf icon

Technology can simplify, automate and speed up many of the tasks you do in your business every day. But technology can do more than that. By correctly implementing technology in your business, you can transform technology into one of your company’s strengths, enabling your business to be more efficient, more productive and more responsive to customer needs.

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Published Mar. 27, 2012 application/pdf icon

Web content is important because it helps drive traffic to your site. What is Web content? It’s any written material on your website. Use this checklist below to determine what types of content you may want to include on your site.

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Vernon W Wanner
Current City: Belvidere, IL
Chapter: Mid Missouri SCORE
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Search Engine Optimization (SEO) specialist and Internet Marketing consultant. 10 years in search engine optimization, web design, and web development. Experienced in HTML, graphics design, building web sites with MS Expressions/Dreamweaver, CSS, and Adobe products.

Socail Media Consultant.  Provide design and setup, including all graphics as supplied by you for your Facebook, LinkedIN and Twitter business social media pages.

Product design experience for 26 years on electrical controls, portable contractor tools, and metal cutting tools. Designed high volume precision molded plastic parts for switchgear. Designed precision metal stampings and forms for springs and assemblies.  Managed engineering departments from design, prototype, full production design, and launch to production.  Held Director of Engineering and VP Engineering positions for major corporations.

Managed product liability cases for a division of a major corporation.  Worked with legal counsel on developing product warnings, labels, jwritting instruction manuals, and building defense strategies for all products having a potential for injury.

Managed patent processes including working with corporate counsel on the issuance of new design and novelty patents.

Resume

Education

Bachelor Science Mechanical Engineering (BSME)

Masters in Business Administratiion (MBA)

Certified Internet Webmaster

CompTIA Inet+ Certified

Search Engine Optimization Certified

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