Technology and Web-Based Services

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Published Apr. 12, 2012

The IRS maintains a valuable collection of resources for small businesses called the Small Business and Self-Employed Tax Center.  Visit their site for forms, articles, videos, webinars and audio presentations for small businesses.

Douglas L Micklich
Current City: Normal, IL
Chapter: Central Illinois SCORE
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Education: Taught courses in Organizational Strategy, Operations Management, General Management, Management Information Systems, System Analysis and Design, Environmental Management Industry: Carlson Companies: Ardan Catalog Showroom Division; Target (Dayton-Hudson) Target Stores; John-Manville: Fesco-Foam Division; The University of Tulsa: Office of Computer Services.

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Education

1999 - Certificate in Strategic Management: SUNY 1991 - MBA: Illinois State University 1986 - B.S in Management Information Systems, Minor in Economics: The University of Tulsa 1979 - B.S.B.A. in Organizational Behavior: The University of Tulsa

Published Mar. 27, 2012 application/pdf icon

Web analytics means reporting, collecting, measuring and analyzing Web data. Understanding and using Web analytics can help you understand who your customers are, what they want and how well your website is meeting their needs. Here are some companies that offer Web analytics solutions.

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Published Mar. 27, 2012 application/pdf icon

Marketing with online videos offers several advantages to your small business. Adding videos to your website increases its chances of being found by search engines, which will boost your site’s ranking in search results. Videos are also highly likely to be shared by users via email, Facebook or Twitter, which can increase awareness of your brand.

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Published Mar. 27, 2012 application/pdf icon

The goal of every small business in creating a website is to drive traffic to the site and drive more business. But how do you make sure your website gets found online? There are five key ways visitors (or “traffic”) comes to your website. Here’s a closer look at each and how to increase each type of traffic for maximum results.

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Published Mar. 27, 2012 application/pdf icon

Facebook, Twitter and LinkedIn are the three best-known social media marketing tools for businesses. Here’s how to use each of them effectively.

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Published Mar. 27, 2012 application/pdf icon

Having the capacity to build your own website can save your business thousands of dollars. If, however, the site is built without the proper considerations, it could cost your business much more down the road.

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Published Mar. 27, 2012 application/pdf icon

Since you’re competing for eyeballs with millions of other businesses, your business’s domain name—the web address/URL that people use to find your website—should be decided at the same time you’re naming your business. Preferably, the web address should match your business name and if it doesn’t you may consider changing the name of your business—it’s that important. When customers search for your type of business, a great domain name will help your business move up the ranks and draw traffic.  Here are some tips to remember when choosing a domain name.

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Published Mar. 27, 2012 application/pdf icon

Most small businesses use outside Web hosting companies to host their websites. Here are the most important factors to consider when selecting a Web hosting service.

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Published Mar. 27, 2012 application/pdf icon

If you do not have the in-house expertise needed to create your own website, one option to consider is hiring an outside Web development team. This typically includes the Web Developer, Graphic Designer, Programmer and the Internet Marketing Consultant.Use this checklist to assess each company or individual you are considering working with.

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