Retail and Wholesale Trade

Business Leadership Case Study: Wonder Works

SCORE and MassMutual know how important it is to get good advice. That is why, for SCORE’s 50th anniversary, we are sharing helpful, relevant, and succinct tips for your business success. The tips are based on real-life experiences and successes from people like you.

These case studies are real-life business owners that used the advice from SCORE mentors, applied it to their business, and achieved real, measurable results. 


What is the inspiration behind your business?

Wonder Works

Greg Schnelle

Greg Schnelle

Current City: Hebron, KY

Successful career in sales and general management of distribution and manufacturing organizations. Boosted sales, profit, and overall performance. Expertise includes P&L Management, Strategic Sales and Business Planning, Operational Start-up, Restructuring & Turnaround.



B.S. Business Administration - Northern Kentucky University


            I’m a retired sales and marketing guy who’s recently purchased a local convenience store. What are some of the key numbers I should be monitoring to successfully manage the business’ finances?

About the Author

            This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.

Workshop Poster Spring 2014 Low Resolution

Workshop Poster Spring 2014 High Resolution

Sleep and Beyond

Sleep and Beyond was started in 1992, by two brother's desire to start their own business out of their parents bedding business overseas. Sleep & Beyond is a manufacturer of luxurious certified organic merino wool bedding. Sleep and Beyond offers hypoallergenic and chemical free bedding to ensure a better night's sleep from their factories located in Kyrgyz Republic.

Sarvar Abdullaeva
My Location
3342 Lakeshore Avenue
Oakland CA 94610
United States
Year Company Formed
My Successes

Sleep and Beyond has 3 factories, over 900 employees and sells to US, Canada, and Russia. Sleep and Beyond started as a small operation with inventory in their own home to a showroom in Oakland, selling 50% of their product online and employing a sales team of 25 people. Their customers include, Denver Mattress, GAIAM and the Canadian shopping channel.  Sleep and Beyonds sales have increased by five times what they were last year almost reaching over a hundred million in sales.

What's Great About My Mentor?

Elias Sheinberg, assisted in quality control of sales team and budget analysis. Mr. Sheinberg advised Sleep and Beyond here in San Diego and a sales meeting in Las Vegas. Mr. Sheinberg advice includes, "Stay humble, never give up, don't try to run before you crawl and keep your expenses low."

How SCORE Helped

SCORE mentor, Elias Sheinberg gave guidance and advice on obtaining a lawyer, accountant, sales team, and budget analysis for Sleep and Beyond.

Cash Flow Template in Excel 

Short Business Plan Template in Word

Justin Vuong

Justin Vuong

Current City: Albuquerque, NM


Gary G. Deeken

Gary G. Deeken

Current City: St. Louis, MO
Chapter: St. Louis SCORE

Over 30 years of experience in Sales, Sales Management, Dealership / Distributorship Management, Sales to governmental organizations, Financial Management, and Corporate M & A. Experience also includes Transportation Equipment Operation, Sales, Service, and Repair.

Former President/CEO and Owner of a Large Multi-State Equipment Dealership

Former President/CEO and Owner of a Shuttle Bus and Motorcoach Transportation Company



Graduated from The University of Missouri - St. Louis in 1977, with a BS in Business Administration/Finance

Syndicate content