Media and Communications

 

Ask SCORE

       My partner and I have been running our laser engraving business ourselves for the past two years. We’ve reached the point now where we’re both completely maxed out, so we’re considering hiring at least one employee. Where do we start  Read more.....

About the Author

       This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.
       Have a question you’d like answered in this column? E-mail it to info@score-manchester.org, with “Ask SCORE” in the subject line.

Joseph F Ewart

Joseph F Ewart

Current City: Davie, FL
Chapter: Broward SCORE

35 years experience as business owner and CEO/CMO level positions at national travel organizations. Strong background in business start up and grass root marketing tactics. Founder of first cruise-only franchise chain in the U.S. - Cruise Holidays (1984). Most recently VP Sales, Marketing and Franchise recruitment at CruiseOne/Cruises Inc. division of World Travel Holdings.

Resume

Education

BA Social Sciences - Moravian College

Michael Fink

Michael Fink

Current City: Livingston, NJ

Chief Marketing Officer with 35 years experience in consumer package goods, including OTC, personal care, and household products. Outstanding track record in growing sales and profits of consumer products through organic business growth and acquisition. One of the founders of 2 consumer package goods companies including a NYSE company, Prestige Brands, Inc. Currently an Operating Partner for Yellow Wood Partners, an equity group in consumer products.

Resume

Education

BS American University - Psychology/Business MA Bernard Baruch College - Marketing

Frank Camacho

Frank Camacho

Current City: Scituate, MA

Extensive experience in travel and hospitality marketing, sales and brand development including hotels, motels, restaurants, automobile dealerships and car rental. Experienced with broad variety of revenue building tools from advertising and online media to traditional direct sales. Successful record of re-building existing businesses, developing and launching new businesses, and evaluating and integrating acquisitions. Worked with franchisees in the hotel, car rental and auto industries to improve their results. Served on both non-profit and for profit boards over the past 25 years.

Resume

Education

BA, Sociology - Princeton, 1969

MA, Organizational Sociology - University of Michigan, 1971

Graduate courses in Finance, Marketing and HR - Wayne State University

As online video gets cheaper and easier to produce, and its effectiveness as a marketing method grows, more and more small businesses are jumping in. For small businesses, however, one big catch with video in past was cost. But that’s changed. Here are 10 tips and strategies to help you jumpstart a video marketing program of your own.

By Daniel Kehrer
Founder, BizBest.com

As online video gets cheaper and easier to produce, and its effectiveness as a marketing method grows, more and more small businesses are jumping in. Business owners who’ve stuck largely to text-based marketing channels such as search ads, blogs and social networks are discovering that video can be a compelling addition to a marketing mix.

About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.

Paul Holzschuer

Experience with exporting, international, foreign trade, hiring sales reps, business to business marketing, ROI marketing, and new product development. Director of International Division for sales and marketing for industrial measurement systems to refineries, paper mills, mining and other process industry. Director of Engineering for design and R&D of industrial process measurement systems. Managed 40 engineers and physicists developing non-contact industrial measurement systems. Cincinnati Ohio

Resume

Education

BSEE OHIO UNIVERSITY

MSEE OHIO STATE UNIVERSITY

Wally Wood

Wally Wood

Current City: Sandy Hook, CT

Magazine editor: MART Magazine (appliance/TV retail trade); Magazine Age (magazine advertising trade). Developmental book writer; 20 books since 1990 in the areas of market research, executive compensation, marketing, direct marketing, sales, business relationships, internet marketing and social media, management, public relations. Self-published novelist.

Resume

Education

School of General Studies, Columbia University, BA in Philosophy; City College of New York, MA in creative writing

Karen Durand

Karen Durand

Chapter: Columbus SCORE

Brand and Shopper Marketing Executive, retired. 32 years of experience which included, Senior Manager, Shopper Marketing Center of Excellence at Kimberly-Clark, Corp, Vice President Marketing, Specialty Foods Group, Inc. (Nathan’s Hot Dogs); Group Manager, Business Development at International Paper, Director of Marketing and Corporate Communications and Investor Relations at Gibson Greetings; consultant for various CPG & B2B companies, and Community College instructor on business plan writing and marketing. Specialties: Shopper Marketing for grocery and mass market retailers, Brand Marketing for CPG companies, Sales and Communications.

Resume

Education

BBA, Marketing and Finance, University of Cincinnati

Norman James Hamner III

Norman James Hamner III

Current City: Gainesville, FL

I am an energetic, detail oriented person and have managed all aspects of the office. I set high personal goals, I am a hard worker, I have a desire to learn, and the ability to work with people from all walks of life.

I have 6 years of administrative and communications experience , owner of several small businesses, more than 11 years in business related fields, and I am continuing to refine my skills through education and experience.

Resume

Education

<p>
<strong>Bachelor of Science in Business Administration (3.94 GPA)</strong>&nbsp;University of Florida, May 2015</p>
<p>
<strong>Associates<strong> in Applied Science </strong>in Business Administration (4.0 GPA) </strong>Santa Fe College, May 2012</p>

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