A cost effective strategic marketing communications professional. Extensive multi-channel experience and demonstrated success in all areas of integrated direct marketing including video, web site and electronic program support, market planning, database development and promotion development and production.

MARKETING COMMUNICATIONS CONSULTANCY

Developed client relations in human resources personnel development, software laser technology, health care book publishing. Provided content and project management for web site development, product overview sheets and direct marketing client retention materials.

BUSINESS ACCOMPLISHMENTS

BUSINESS / MARKETING / LAUNCH STRATEGY:

• Developed first data base marketing strategy for a business to business direct marketer in 1975.  Increase sales by 25% and reduced promotional costs by 33%
• Managed program budgets and have come in under budget by up to 25% for last five years while producing all required promotional support materials. Reduced cost of new program training materials by 20% while increasing literature distributed per institution by over 100%
• Managed fulfillment process resulted in a 25% reduction in the cost of inventory while maintaining over a 90% customer satisfaction level with the information received.
• Directed the profitable entry into three new market areas including leading creative team, marketing and product development groups. Developed business positioning, pricing strategy and branding; developed and selected products; directed catalog creative and production; developed product delivery systems. Responsible for list selection and management; vendor coordination; forecasting and results analysis; strategic and integrated media planning.
• Grew business from $100,000 to over $6 million in four years. Supervised creative and alliance business software relationships.

E-COMMERCE / MULTI-CHANNEL INITIATIVES:

• Responsible for supplying product and information content and creative for new and updated e-commerce initiatives including company web site and e-mail retention programs. Completely revised and audited major product line content for completeness and user functionality. Revenue has grown 52.3% over the prior year and 38.8% in subsequent year.
• Responsible for the development of multi-channel promotional literature for key acquisition program. Includes program literature for sales force support, web site promotion, trade show support, customer development materials and direct marketing mailings to financial institutions. Program growth exceeded 300% in last four years and is responsible for over 85% of new small business customers acquired.

PROMOTION CAMPAIGN MANAGEMENT / STRATEGIC PLANNING:

• Developed sales force program awareness campaign that achieved 114% of planned viewership
• Developed promotions resulting in an average increase of over 50% in the usage of the program and over 80% of all company customers participating in the program
• Responsible for assisting in managing field sales force use of the major customer acquisition materials.
• Program team was responsible for the expansion of the program resulting in a 26% increase in incremental revenues and a 20% increase in incremental new customers. Proposed content and developed electronic support materials accessible by sales force by computer
• Supervised, developed and implemented all catalogs and new promotional programs; formulated promotional goals developed and managed annual promotional budget of $4.5 million for catalog and promotional materials and reduced catalog page production costs by over 60%.
• Developed and reviewed the promotional planning and development processes through the use of interdisciplinary teams resulting in a 33% reduction in the time a project takes to be completed

CAREER SKILLS SUMMARY Highly versatile results-oriented individual with 30+ years of Sales, Sales Management and General Management experience including Strategic Planning, P&L Management, Chapter 11 Reorganization Planning, Consultative/Total Solutions Selling, Operations Management, Crisis Management, Mergers & Acquisitions Negotiation & Absorption and Consolidation Planning. Sustained record of successes throughout my career. Major strengths include “hands-on� leadership style, strong mentoring skills, demonstrated negotiation skills and excellent oral and written communication skills. CAREER ACCOMPLISHMENTS SUMMARY •Exceeded assigned profit and revenue goals 27 of 30 years on quota. •While with Lason I exceeded revenue and profit goals in both 2003 and 2004 as SVP & GM of the Southeast, Northeast and Canadian Regions and significantly increased sales pipelines in all 3 regions. •While with Cincom I successfully rebuilt the sales team, achieved a 500+% improvement in sales productivity, increased sales pipeline by 800% and doubled sales in less than 6 months. •In my last year with Anacomp I focused my team on net new business resulting in $10 million in net new business, 55% increase in order size, 123% increase in actual orders and an 88% increase in digital sales. •As a SVP & GM I maintained the highest Gross Margins in the company my last 3 years with Anacomp. •As a SVP & GM, I was the #1 performer in company my last 3 years with the Anacomp. •As a RVP & GM, I was #1 performer in the company 8 of 10 years. •Recognized as a dealmaker because of my success in negotiating major deals, which netted $25 million in annualized sales over my last 3 years with Anacomp. •Successfully completed 10 data center consolidations over last 2 years with Anacomp. •Maintained lowest SG & A as % of Sales in the company 3 of the last 4 years with Anacomp. •Successfully completed 8 acquisitions, all of which met projected ROI targets. •While responsible for hardware sales at Anacomp my region lead company 3 of 4 years. •As a Sales Rep with Anacomp, Honeywell and Youngstown Steel exceeded sales quotas 8 of 9 years. •Developed and taught numerous P & L Management, Sales Management and Sales Training Classes. •Certified and trained as a facilitator for Strategic Planning, Board Development, Outcome Management & Coaching. •Assisted 3 companies improve their sales productivity. •To date I have assisted over 50 small business clients either improve results or get started. EMPLOYMENT HISTORY SUMMARY SCORE & Executive Service Corp – Probono Counselor, Consultant & Coach (2001-2009) Sales & Management Consulting Services – $5 to $10 million dollar companies (2005-2007) Lason, Inc. - Senior Vice President & General Manager (2002-2005) Cincom Systems, Inc. - iD Solutions Group - National Sales Director (2001-2002) Anacomp, Inc. – San Diego, California (1975-2000) Senior Vice President & General Manager (1998-2000) Vice President & General Manager (1993-1998) Regional Vice President (1987-1993) Regional Manager (1984-1987) Assistant to the COO of Anacomp (1984) Regional Manager (1982-1983) Regional Manager of Micro-printing (1980-1981) District Manager (1977-1980) Sales Representative in the Dayton Office (1975-1977) Honeywell Information Systems, Inc– Sales Representative – Computer Sales (1972-1975) Youngstown Steel (1967-1972)

I am a business leader who finds simple solutions to complex issues. PMP certified project leader/teacher passionate about exceeding expectations.