Marketing, Advertising and Creative Services

Shelby Handley

Shelby Handley

Current City: Columbus, GA
Chapter: SCORE Columbus


Jeff Twiddy

Jeff Twiddy

Current City: Louisville, OH


Registered Representative at Western & Southern Brokerage Services

Western & Southern Financial Group

May 2013 – Present (9 months)

6539 Market Avenue N Canton, Ohio 44721


Financial Representative at Western & Southern Life

Western & Southern Life

2012 – Present (2 years)

Canton, Ohio


Mathematics Instructor

Canton City Schools

2006 – 2013 (7 years)Canton, Ohio Area

Canton McKinley Sr. High School
• Advanced Calculus
• Advanced Geometry
• Advanced Algebra 2 w/ Trigomometry
• Probability (Senior Level)
• Ohio Graduation Test Prep

Football Coach

Canton McKinley Bulldogs

2006 – 2013 (7 years)Canton, Ohio Area

• Coordinate Varsity Wide Receivers
• Passing Game Coordinator
• Quarterback Coach
• Head JV Coach
• Head Freshmen Coach




June 2011 – August 2012 (1 year 3 months)

Louisville Ohio


AmSpirit - Hall Of Fame Chapter

Vice President

January 2014 – Present


Canton Regional Chamber of Commerce


January 2013 – Present


Jackson Regional Chamber of Commerce


February 2013 – Present


Louisville Regional Chamber of Commerce


October 2013 – Present




Six Sigma Certified


March 2012 – Present


CPR / First Aid

American Red Cross

August 2012 – August 2015




Game Plan Your Future: A Guideline to Collegiate Athletics, Academics, & Funding

January 2013

  • We help parents and student athletes make sure they are prepared for college academically, athletically, & financially. 

Volunteer Coach

NFL All Pro Dad

July 2008 – Present (5 years 7 months)Children

  • Since 2002, the All Pro Dad Father & Kids Experience has been held 70 times in 21 different NFL, MLB, and NCAA markets (Indianapolis, Tampa, Miami, Buffalo, Pittsburgh, Green Bay, Kansas City, St. Louis, St. Petersburg, Charlotte, Detroit, Jacksonville, Houston, Chicago, Cincinnati, Minneapolis, Nashville, Canton, Athens, Tallahassee, and Baltimore).


  • We host this event annually in several NFL markets. The Father & Kids Experience is held at the team's practice facility or stadium. During the three-hour event, dads and kids rotate through stations and participate in interactive games designed to strengthen their relationships and deliver useful fatherhood tips.




Walden University

Masters of Business Administration, Risk Management and Corporate Finance

2011 – 2013


Kent State University

Bachelor of Science, Mathematics / Education

2001 – 2006

• OMNOVA Physics Scholarship Recipient
• Pioneer Field of Dreams Scholarship Recipient

NathanUsoro Friday Idio

NathanUsoro Friday Idio

Current City: Chambersburg, PA
Chapter: Hagerstown SCORE


Roderick Clovis Casavant

Roderick Clovis Casavant

Current City: Hilton Head Island, SC



Pharmaceutical business leader with track record of team development and successful implementation of high impact strategic and operational initiatives.  Highly engaged servant leader focused on and motivated by developing people, delivering exceptional customer experiences and outstanding results. Consistently demonstrates optimistic and pragmatic approach in challenging situations.

Broad experience in Sales team leadership, Hospital & Account Management, Managed Care/Business to Business Collaborations, Business development licensing & Public Policy.  



                                                   CORE COMPETENCIES

* Leadership and team formation                        * Customer Relationships and Value-Based selling 

* People development            & engagement            * Strategic Collaborations and Negotiating

* Performance Management                          * Contract development and implementation

* Revenue growth and ROI                            * Business Development

* Business Planning and Execution                          * Account Management    

* Managed Care / Payer expertise                        * High Integrity and Compliance





Eli Lilly and Company (Retired) 1982- July 2013

Senior District Sales Manager

Cardiovascular Business Unit                                                                         Present - 2008

Neuroscience Division                                                                                    2007-2008


  • Led a Cardiovascular sales team of 15 representatives focused on hospital account management and delivering exceptional customer experiences promoting oral anti-platelet, statin and erectile dysfunction agents to Interventional/clinical cardiologists and primary care physicians and staffs.
  • Led Neuroscience account team of 12 representatives responsible for promoting in Hospital accounts and Community Mental Health centers. Develop strategic business plans identifying profitable growth opportunities, allocating resource investments and executing territory/district tactics. Coach and model tailored customer interactions to provide exceptional experiences and value leading to achieving business goals.


    Key Accomplishments:

  • Formed and led two Cardiovascular sales teams of 11 and 15 representatives with strong culture of engagement, teamwork and customer service excellence.   Demonstrated success in recruiting, hiring, training  and people development, eg. Development Action Plan for each representative resulting in multiple promotions.   District contributed to Area top ratings on customer value metrics (qualitative feedback).
  • Broad Leadership impact demonstrated in multiple areas: Selected to partner with Area Leadership & Operations to develop and evaluate district restructure options, select optimal approach and rollout across teams – assumed responsibility for expanded district.

Leadership roles – responsible for leading point person teams across Midwest Area:

*Chief Scientific Officer (clinical knowledge preparation for launch) ,

*subsequently held Compliance, Brand, Payer champ roles

*Selected for pilot team to design and execute U.S. Healthcare Journey training program, resulting in a national 2013 implementation for Lilly U.S. Bio Medicine.

  • Teams delivered overall strong Sales Performance:

2008- Achieved 101% to quota on Neuroscience Portfolio revenue of > $60 M revenue

2009 – Top 12%  #5/42 teams portfolio

2010- Ranked as # 1 of 42 teams nationally in lead brand launch year based on

 #1 Portfolio and #1 brand performance

-Excellent compression demonstrated by 5 of 11 territories in top 15% nationally

2011 – top 30% teams key brand -100% to quota, 94% Portfolio

2012 – Top 20% teams (8/41) lead brand – 108% to quota, Brand Turnaround award 101% (2nd half)

           Grew District portfolio revenue to $40+ M


Business to Business National Account Manager                                                                    1997-2007


  • Responsible for Lilly relationships with Pharmacy Benefit Managers – PCS, Advance Paradigm and Caremark. Selected as point person for PCS –Lilly relationship with responsible for C-Level relationships, coordinated Executive partnerships focused on strategic collaborations.
  • Led formulary contract negotiations and execution which included Lilly portfolio ($1B+ purchases).  Partnered with Brand teams, Market research, Contracting and Legal teams to develop multi-M $ service agreements with ongoing ROI assessment.


Key accomplishments:

  • Led transition from Lilly-PCS ownership to customer/account relationship which included successful  renegotiation of contracts and retention of favorable portfolio formulary status. 
  • Successfully led restructured contracting and overall relationship following subsequent acquisitions by Advance Paradigm and Caremark
  • Top 10% performance rank in consecutive years --100+% to goal a (2004-05)



Manager of National Chain and Wholesaler Accounts                                                                        1994-1997

Led team of 4 Account Executives and 2 Marketing associates responsible for Lilly portfolio distribution contracts and strategic initiatives.

Key accomplishments:

  • Lilly selected as Walmart’s vendor of the two consecutive years, 
  • Led development & execution of Lilly’s first time Direct contracting for distribution outside of wholesalers.
  • Successfully formulated, negotiated and implemented new intervention of patient adherence programs.


 Business Development Manager North America                                                             1994-1997

Responsible for strategic development and negotiation of co-promotion, out-licensing agreements

Led or contributed to collaborations including research technology, development compounds and promoted brands

  • Teamed with Research, Brands, Finance & Legal areas to successfully develop and negotiate multiple collaborations


    Public Policy/Corporate Affairs Manager                                                                        1991-1994

Responsible for Federal and State Issue strategy.  Selected as Lilly representative in National Pharmaceutical Council and Pharma Trade group committees on industry issues

 Selected as the Lilly participant on Indiana state commission to evaluate state-wide delivery of health services -- private industry task force recommended specific actions to improve efficiency/effectiveness.  Led Lilly team on Indianapolis business corporate fundraising for Indianapolis Zoo.

  • Received Sagamore of the Wabash -- highest level Governor recognition of service to the State of Indiana
  • Key leadership role in developing strategic business case leading to formation of Lilly’s initial Outcomes research group


Pricing/Corporate Accounts Manager                                                         1988-1991

Led team responsible for strategic development, launch & execution of Lilly’s Corporate Account initiative with Group Purchasing Organizations and Strategic accounts including broad Lilly portfolio and medical device products.   Initiated C-Level senior management relationships and development of strategic collaborations, contract negotiations & execution.

  • Successfully developed agreements with strategic GPOs and hospital accounts leading to formation of expanded organization



Hospital District Sales Manager                                                                                       1987-1998

Retail District Sales Manager                                                                                                1986-1987

Marketing Associate New Product Planning (Neuroscience-Prozac)                                    1984-1986

Retail/Hospital Sales Representative                                                                                    1982-1984



Southwestern Publishing Company, Education Division                                                1980-1982

 Organization leader – recruited and led multiple high performing sales teams selling

educational and religious books door-to-door on 100% commission.

  • Multiple award winner including top sales teams and individual national top sales performance three consecutive years






Northwestern University            Evanston, Illinois                                                       1982

Kellogg School of Management, Master of Management  

Graduated Magna Cum Laude    

Residence Hall Coordinator – Supervised 3 Resident Assistants and 100+ residents

Resident Assistant


University of South Florida     Tampa, Florida                                                                   1980

Chemistry B.A., Business Minor

Graduated Summa Cum Laude

Phi Delta Theta Fraternity – President

Resident Assistant

Omicron Delta Kappa National Honor Society

Gaby Peden

Gaby Peden

Current City: Naples, FL
Chapter: SCORE Naples

Gaby operated and sold 3 successful businesses in 3 different industries – Day Care, Retail and Wholesale.  Each of the ventures proofed to be challenging and brought along rewards and growth in her professional  life. 

WHOLESALE/MANUFACTURING: In 2010 her latest company was awarded  ‘Vendor of the Year’  by Paradies Airport Shops – one of the largest operators of airport retail stores.

RETAIL:  Her retail store in Naples FL consistently grossed the highest per square foot sales next to the restaurant operators in the shopping center. 

DAY CARE: When opening the 2nd location for the day care operation in Denver Colorado the word had spread about the innovative and fun school and Happy Day Learning Center II was filled to capacity within 3 months of opening its doors.

Her business philosophy is quite simple – WHO IS THE BOSS? – stressing customer/team member satisfaction as the corner stone of her professional success.

Skill Highlights

Business operations                                                           Customer relationship building
Text Box:   Project management                                                          Leadership/communication
Text Box:   Text Box:   Product development                                                         Employee relations





Educated in Europe: 2 year college degree;

continuing education throughout my career:

Employee relationship building
      How to interview and hire the best candidate

Social media for business
     Social media for business 


Lowell Vick

Lowell Vick

Current City: St Joseph, MI

2012- present - Sales Effectiveness Consulting - small business mentoring and consulting
2006-2012 - 6 years serving Whirlpool Corp - Director of Business Dev. and Operations - Contract channel
1979-2006 - 27 years serving The Maytag Company - service supervisor, field sales & marketing, Director of Builder Sales Operations



MBA - U. Of Phoenix - 2000
BA Marketing - U. of N. Iowa

          Our veterinary practice began doing online marketing, including social media, about six
months ago. We believe it’s having a positive impact, but would like to know how we can
accurately measure its effectiveness.  

About the Author

       This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly
70 current and former business executives available to provide free, confidential, one-on-one
business mentoring and training workshops for area businesses. Call 603-666-7561 or visit for information on mentoring, upcoming workshops and volunteer

John Robert Knecht

John Robert Knecht

Current City: Rochester, MN


All Business phases MMM&O---Money, Marketing, Management, and Operations. Was the CEO of a 153 employee multi level Building Material supply business which included the following: Home Building, Remodeling, General Contracting, Land Development, non-profit Development,  Modular Home manufacturing, Component Home parts manufacturer, truss manufacturer,Cash and Carry Building Supply business,  Real Estate company, Board member Black Hills Power & Light, Mobile home court developer, Real Estate Appraisal, numerous American Management Association short courses.

Political involvement: Lobbyist, RC City Council,  Governors Advisory Board for Mental Illness, Formed the RC Alliance for the Mentally Ill, Served on the SD Alliance for the Mentally Ill Board, Hospital Psychiatric Center advisory board, County commitment Board, Journey Museum Marketing Board, Elder and Trustee First Presbyterian Church, Junior Chamber, Chamber of Commerce, SCORE Chairman, Board member National Retail Lumber Dealers Assn., Board member National Home Builders Assn., Boy Scouts Cub Pack Master and Scout master, RC Economic Development Board, Board member West Hills Village 220 unit retirement facility, SBA Small Business Advisory Council, Elks Lodge, Chair of the RC Planning Commission, Board member of Northwestern Lumber Dealers Assn., Board member Pennington Drainage Commission, and a member of the Naja Temple Shrine.



BS in Architectural Engineering, Life Insurance license,, Real Estate Appraisals, Real Estate License, Construction Management course. AMA courses: Marketing, Sensitivity 'training, Financial Management, Management of Managers, Management by Objective course, and Sales Management..

Terry Keeven

Terry Keeven

Current City: Saint Louis, MO
Chapter: St. Louis SCORE

Management of screen printing companies before I started a sales company in 2006. Started a screen printing company in 2007 and have grown by over 40% each year since conception. I am a owner operator and understand everything from marketing to production.



High school diploma only.

Richard Robinson

Richard Robinson

Current City: Patasala, OH

29 years in sales and operational management for a national industrial distribution company. Started an online retail business, grew to $ 100K+ . Sold and shipped worldwide.


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