Published Sep. 25, 2012
Daniel Kehrer from BizBest.com discusses how consumers are using their mobile devices and how small businesses can use this information to make their mobile marketing plan a success.
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
Published Sep. 25, 2012
Daniel Kehrer from BizBest.com discusses why using social media channels, like Facebook, for paid advertising may not work well for all types of businesses.
Should small business owners advertise on Facebook? While some who’ve tried it seem satisfied, others are convinced it’s a bust for most local businesses. When USA Today ran an article recently on Facebook’s effort to attract small biz advertisers, many business owners responded to say their experience with such ads was negative.
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
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Current
City: Scituate, MA
Extensive experience in travel and hospitality marketing and new business development. Track record of building brands, developing and launching new products, evaluating and integrating acquisitions. Worked with franchisees in the auto industry, hotels and car rentals to improve their results. Served on both non-profit and for profit boards over the past 25 years.
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Resume
Education
BA, Sociology - Princeton, 1969 MA, Organizational Sociology - University of Michigan, 1971 Graduate courses in Finance, Marketing and HR - Wayne State University
Published Sep. 14, 2012
Although LinkedIn is the world’s largest social media network for business people and professionals, most small business owners still don’t have it on their marketing radar. But that’s changing as LinkedIn itself ads more features aimed at helping businesses market to its 160 million registered users, and more small businesses start taking advantage of this powerful platform for generating leads and making business connections.
By Daniel Kehrer
Founder, BizBest.com
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
Published Sep. 10, 2012
Marketing a new small business product or service in a highly fragmented media world has become trickier than ever. Relying only on slow-moving, old-school methods such as direct mail and print ads is a thing of the past. Today, success belongs to those who compile the most effective media mixture. Here are today’s top 14 most effective marketing methods.
By Daniel Kehrer
Founder, BizBest.com
Marketing a new small business product or service in a highly fragmented media world has become trickier than ever. Relying only on slow-moving, old-school methods such as direct mail and print ads is a thing of the past. Today, success belongs to those who compile the most effective media mixture.
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
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Current
City: Charlotte, NC
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Resume
Published Aug. 20, 2012
Which is more important: What customers say? Or what they actually do? The answer, of course, is actual behavior. Actual behavior is the marketing trend that is changing how millions of business owners think. It’s called A/B testing, and at its core the concept is rather simple: Test something several different ways in the real world and see what works best. Then go with that. What could be more basic?
By Daniel Kehrer
Founder, BizBest.com
When business owners create products or services – and the marketing plans to sell them – they often base their decisions on what customers tell them. But which is more important: What customers say? Or what they actually do?
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
Published Aug. 11, 2012
A Quick Reference Guide for Start-up and Existing Small Businesses in Austin and San Antonio
Published Aug. 10, 2012
Following a number of years in the insurance industry, five years ago I left my job to have a child and be a stay-at-home mom. Now that my son is beginning school, rather than returning to work, I’m thinking about starting a business. What advice can you offer? Read more...
Published Aug. 2, 2012
As online video gets cheaper and easier to produce, and its effectiveness as a marketing method grows, more and more small businesses are jumping in. For small businesses, however, one big catch with video in past was cost. But that’s changed. Here are 10 tips and strategies to help you jumpstart a video marketing program of your own.
By Daniel Kehrer
Founder, BizBest.com
As online video gets cheaper and easier to produce, and its effectiveness as a marketing method grows, more and more small businesses are jumping in. Business owners who’ve stuck largely to text-based marketing channels such as search ads, blogs and social networks are discovering that video can be a compelling addition to a marketing mix.
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
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