“Ability X Motivation = Performance”
Lee R. Salzberger
Broadcast Consultant
News-Sales-Management
Adjunct Faculty
University of North Texas
LEE R. SALZBERGER
Expertise: Sales; Advertising Sales; Change Management; Effective Business Writing; Electronic Traffic
Systems; Inventory Control; Sun Tsu (The Art of War)
Education: University of Texas Austin, Texas Bachelor of Journalism, May 1964
University of Texas Austin, Texas Master of Arts, January 1967
Experience: Jun. 1962-Sep. 1962 Richardson Echo Reporter-Photographer (2x/pw newspaper)
Jun. 1964-Aug. 1964 WFAA-TV News Intern
Sep. 1964-Aug.1965 KNOW-AM Newscaster (part-time)
Sep. 1964-Aug.1965 KLRN-TV Cameraman, Director, Master Control Operator, Newscaster (all part-time)
Sep. 1965-Jun. 1966 Univ. of Texas Graduate Teaching Assistant (part-time)
Feb. 1967-Jan. 1974 WFAA-TV Reporter, Photographer, Producer, City Editor,
Administrator, Acting News Director
Feb. 1974-Oct. 1978 WFAA-TV Sales Account Executive
Nov. 1978-Sep. 1981 KFDM-TV General Sales Manager
Oct. 1981-Aug. 1987 A.H. Belo Corp., Dir. Exec. Development, Dir. Personnel, VP
Broadcast Div. Personnel, VP Programming & Research, VP Administration
Sep. 1987-Dec. 1987 KHOU-TV Acting Station Manager
Jan. 1988-Dec. 1991 KOTV-TV President and General Manager
Jan. 1992-Dec. 1995 WVEC-TV President and General Manager
Jan. 1996-Jan. 2002 A. H. Belo Corp. , Senior VP Administration, Senior VP TV Group
Broadcast Div. Head
Feb. 2002-Aug. 2005 Belo Corp. Senior VP Administration (Retired Aug. 2005)
Sep. 2005 – Present Univ. of North Texas Adjunct Faculty RTVF 4420 (Programming
for Radio-Television-Cable), RTVF 4440 (Electronic
Media Advertising Sales), Co-coordinator Media Sales Institute (NABEF) @ UNT 2007-2013
Activities: Oklahoma
CBS Television Station Affiliates Advisory Board, Dist. 10 (AR, OK, LA, TX) - Representative
Oklahoma Association of Broadcasters - President
Tulsa Broadcast Managers Association - President
Tulsa Television Manager of the Year, 1990, AWRT
Virginia
Governor's Alliance Against Drugs Committee - Member
Virginia Association of Broadcasters, Board of Directors - Member
Virginia Symphony, Board of Directors - Member
Norfolk State Univ., Dept. of Mass Comm. and Journalism, Advisory Board - Member
Texas (current)
Selective Service Board (Dallas County) – Member
Dallas Bar Association Fee Disputes Committee – Lay Member
Reading and Radio Resource, Dallas – Advisory Board of Directors
Morton H. Meyerson Symphony Hall, Dallas – Docent
Thomas Jefferson High School, Dallas – Ad Hoc Member Alumni Board
Leisure Activities: Walking, Gardening, Classical Music
Family: Married; Two Children; Two Grandchildren
References: Furnished Upon Request
lsalzberger@sbcglobal.net 972-716-9887 (ofc)
65 Downs Lake Circle 214-808-1556 (cell)
Dallas, TX 75230-1900