David W. Maaske is a senior marketing executive with over 30 years of financial services, consulting, marketing communications, global manufacturing and general management experience in small business, regional, national and global organizations, including strategic planning, project management, business processes, internal and external marketing, brand positioning, business development, mergers, acquisitions, E-commerce, marketing research, lead generation, channel planning, business analysis and forecasting, and customer engagement. He is a creative leader with proven strengths in developing marketing processes and functions.
2009 to 2011, ALIGN fsc, Atlanta, Georgia Align FSC is an independent consulting firm staffed by a team of professionals, each with extensive experience working with major financial institutions, specializing strategic marketing, product management and organizational alignment for mid-sized banks and credit unions in the North and South American markets. Senior Consultant: Responsible for account management, project definition and proposals, strategy development, implementation and follow-up.
2008 BMO Harris (formerly Marshall & Ilsley Corporation), Milwaukee, Wisconsin, Vice President – Business and Commercial Marketing: Responsible for development, communication, implementation and measurement of successful marketing strategies and tactics to support the profitable growth of the Commercial, Business and Treasure Management Solutions lines of business.
2007 StrateVation LLC, Sussex, Wisconsin, Founder and President of an independent strategic marketing consulting firm focused on marketing research, strategy development and implementation to achieve profitable growth for leading b-to-b organizations: conducted marketing consulting for a leading mid-west agricultural commodity risk management firm and product pricing research for Case IH .
2001 to 2006 Charleston|Orwig Inc., Hartland, Wisconsin A full service marketing firm providing strategic services, marketing communications and public issues management to global organizations including Pfizer, Arm & Hammer, Miller Brewing, PPL Corporation and Smithfield Foods: Director – Strategic Services responsible for developing strategic marketing plans and brand positioning strategies for existing clients and new business prospects.
1989 to 2000 CNH Industrial (formed November, 1999 with merger of Case Corporation and New Holland, N.V.), Racine, Wisconsin: A global $11 billion designer, manufacturer and distributor of agricultural, construction equipment and financial services. Sr. Director, Worldwide Strategic Services: responsible for developing and implementing strategic planning processes, including business intelligence and marketing research.
• Developed and implemented “Case Strategic Thinking and Planning Process” that was utilized by the global agricultural equipment, construction equipment and financial services business units. The process included scenario planning, economic analysis, industry forecasts, financial analysis and cross-functional teams.
• Directed the marketing research team, including outside consultants, that provided voice-of-the-customer research input for new product development teams, including product concept, prototype evaluations, pricing, brand positioning, customer satisfaction and quality.
• Managed organizational interface with outside consultants, including developing request for proposal (RFP), evaluating and identifying projects
Dartmouth College, Tuck School of Business, Strategic Brand Managment
University of Chicago, Product Pricing
Allis-Chalmers, Advanced Management Program
University of Wisconsin, Madison, MS in Economics
University of Wisconsin, Madison, BS in Agricultural Economics