Arts and Entertainment

Bill Craig

Bill Craig

Current City: The Woodlands, TX
Chapter: Houston SCORE

Counselor spent 34 years with Texaco in the Marketing Department. Experiences included calling on retail & wholesale customers, sales, sales management, planning, advertising, promotions, and brand management. Knowledgeable in all phases of management and marketing issues. His marketing career /experiences involved the market areas of St. Louis, Missouri - Kansas City, Missouri - Omaha, Nebraska - Austin, Texas - Dallas, Texas - Atlanta, Georgia - and Houston, Texas. Military experience: Officer in the US Army Quartermaster Corp, Ft. Lee Virginia, Vietnam, Ft. Leonard Wood Missouri.

Counselor with SCORE 10+ years.

Resume

Education

B.A.Degree in Business/Economics, also attended numerous business management classes throughout his career.

James J Pastore

James J Pastore

Current City: Boca Raton, FL

Expert in writing Business Plans and BUSINESS Consulting , MUSIC and PROMOTION, RETAIL Operations,Business Development MARKETING and Promotion MUSIC Music, Entertainment, Performing Arts, Advertising, Large Retail Operations, Flea Markets, Furniture. Consignments Sales. Pre-owned Vehicle Sales, Skilled in all aspects of Business. Management, Budgeting & Analysis, Merchandise Business Startup, Business Turnaround, Cash Management, Financial Planning / Cash Flow, Human Resources. Inventory Control, Pricing & Promotion, Sales, Strategic Planning. 46 year combined career. 

Resume

Education

Eastman School of Music

Massage Envy Succeeds By Using Advice From SCORE Mentor

In 2007, the name “Massage Envy” was a new brand and business model to the state of Kentucky.  Franchise owners Theresa Paradise and Marcia Connelley worked hard to overcome that roadblock and make their name, mission and stellar service known to all. 

Massage Envy brings massage therapy out of the elite and expensive circles and makes it available to everyone.  The business model provides professional licensed massage therapists and therapeutic massage at convenient times, locations and at affordable prices.   The duo pride themselves on excellent customer service: from the time the guest calls to schedule their appointment until they leave the appointment.
www.massageenvy.com

SCORE Awards

Owner/Founder
Theresa Paradise and Marcia Connelley
My Location
Louisville KY
United States
Year Company Formed
2007
My Successes

Within 4 years, Theresa and Marcia achieved their revenue goals and increased their staff from 5 to 48.

As an active member within their local communities, Massage Envy is a strong supporter of the Susan G. Komen Foundation and The Arthritis Foundation.   Theresa and Marcia take this commitment to charity a step further by donating supplies to their local VA hospital and animal shelters.  In addition, each month the franchise chooses 5 charities based on member requests to donate a portion of their proceeds to.

How SCORE Helped

Theresa and Marcia say, "SCORE saved our business! SCORE has had such an instrumental impact on our business it is hard to define in words how thankful we are for the success they have helped us create. They have believed in us from day one and have molded us into the successful owners we are today."

Bill and Bob immediately started analyzing the numbers of Theresa and Marcia's enterprise and began giving the pair homework such as calling other Massage Envy clinics to see profit versus loss margin's and creating spreadsheets to monitor these numbers.

As a new business they were trying to advertise everywhere they saw an affordable opportunity. Their mentors helped them understand the concept of advertising cost per client and how to monitor what advertisements were actually working. 

They were also trying to be owners, managers, front desk employees, doing everything themselves and it simply was not working. They noticed a significant change in their business growth after they decided to hire more staff and truly take the ownership side of the business to its fullest.

Cloud 9 Ranch Relies has On-Going Relationship With SCORE

For 40 years, Cloud 9 Ranch Club, Inc. has been celebrating the beauty, excitement and fun of the Ozark mountains of Southern Missouri. The ranch covers over 6,300 acres of natural resources and feels like a cross between a small town and a resort community. It is a not-for-profit family camping resort once owned by a group of investors which transitioned to a member-owned corporation during a re-organization in 1998.  For the next ten years the ranch waivered between great successes and heartbreaking lows.  In 2009, during a period of turnover in management, poor employee morale, and owner discontent, Gene Muenks was elected President of the corporation’s governing Board of Directors.  Gene recognized the need for outside assistance to bring the ranch back to what it had once been and through a member forum learned about SCORE.  Together a team of 3 SCORE mentors and several members of the management and Boards of Directors of Cloud 9 worked tirelessly to bring a glorious place to explore, seek adventure and relax back to the beautiful Ozarks. www.cloud9ranch.com

My Location
Caulfield MO
United States
Year Company Formed
1972
My Successes

This family camping resort includes a restaurant, convenience store, laundry services, gas station, stables, horseback riding, cattle, ATV trails, rentals for its owners and guests, and 6 full service hook-up RV campgrounds. 

Through renewed marketing efforts the ranch has helped to ride the wave of seasonality by promoting activities like deer hunting and special events, to increase revenues during typically off-season months.

In 2011, the ranch increased yearly revenue by select cutting trees in a logging program.  The process of select cutting allowed them to preserve the natural beauty of the park and still take advantage of thinning the trees that were already dead or dying.  With proper forestry instruction, the trees were harvested before they lost complete value.    

Although Cloud 9 Ranch’s progress is ongoing and they still sometimes meet with occasional cash flow issues, under the skilled leadership of general manager Coy Jackson and with continued guidance from SCORE, the ranch has changed the way business is being handled in the day-to-day operations – for the better. 

What's Great About My Mentor?

As with many small businesses stuck in a rut, the marketing efforts of Cloud 9 had hit a slump.  SCORE mentors sought to correct this and grow revenues by adding a position of “Events Coordinator and Marketing Director” to the staff.  A creative marketing plan was devised to promote the ranch with minimal costs through a full event program.  The program proved to be extremely successful and resulted in nearly 400 new memberships in 2011, compared to just 4 new memberships the prior year.

In 2010, the SCORE team also aided extensively with the search for a new General Manager for the ranch.  This new appointment was critical in overseeing many of the other positive changes SCORE assisted with within the organization including implementing a better cost accounting system, re-evaluating the ranch’s fee structure and developing an employee flow chart. Through a rigorous search process, Cloud 9 hired Coy Jackson as General Manager and it has turned out to be a perfect fit.  For the last 3 years, Coy has enacted continuous improvements to the ranch's operations.

How SCORE Helped

SCORE has an ongoing relationship with the Cloud 9 Ranch leadership and continues to offer advice in corporate financial issues and ways to improve its infrastructure and employee–managerial relations.

General Manager Coy Jackson, reflected on SCORE’s impact on the organization saying, “I would recommend any size business and anyone planning a business to have SCORE as a part of the operation and use them on a regular basis.”

Robert A Mittelstaedt

Robert A Mittelstaedt

Current City: Columbia, SC
Chapter: Midlands SCORE

University level teaching; consultant to retailers, wholesalers, manufacturers and not-for-profit organizations; expert witness in franchising and trademark infringement cases. Written on franchising, intellectual property, marketing research and consumer behavior.

Resume

Education

BS, Economics; MA, Economics; PhD, Marketing

Kookaburra Play Cafe, LLC Succeeds With Help From SCORE Mentor

Children can be a never-ending source of worry, joy, entertainment, and if you’re lucky, sometimes even inspiration.  That was the case for entrepreneurs Joanna and Andrea Dayco who were inspired by a bedtime ritual of “The Wishlist.”  Each night, kids and parents alike would offer up what they wished to do the following day – whether it be hosting a play date, doing arts and crafts or grabbing a coffee with a friend (for Mommy) - but often times these wishes got lost in the day to day hassle of errands and constant shuttling about town.  Then one night it finally clicked – why not create a place where parents and kids alike could achieve all they wished for in a day?  Suddenly the vision for Kookaburra Play Café, a premium indoor play facility for children and a modern coffee house setting where parents can relax and enjoy while the children play in a creative, clean, safe and friendly atmosphere, was born.  Joanna and Andrea had the vision, passion and drive to make it happen.  They turned to SCORE for help in researching, planning and preparing to obtain the financing they needed.

www.kookaburraplaycafe.com

Owner/Founder
Joanna and Andrea Dayco
My Location
Chicago IL
United States
Year Company Formed
2010
My Successes

Kookaburra Café has become a vibrant hub of the Lincoln Park neighborhood of Chicago.  The team has managed to develop a strong sense of community not only through their unique play space and café combination but also with the addition of classes, special events and private parties.

Kookaburra Cafe

What's Great About My Mentor?

“Our advisor, Earl Shraiberg’s guidance with our business plan was essential for obtaining our SBA loan,” Joanna said.  Earl worked with the duo extensively to create a business plan with its roots in solid market research.  The group continues to collaborate offering advice, guidance and encouragement as needed.

Dynamic Dragon Boat Racing LLC Expands Customer Base

Knoxville, Tennessee may not be the first place you expect to be carrying on the 2,300 year old Chinese tradition of dragon boat racing and you might be even more surprised to learn that the sleek, stylish, reptilian boats cruising by are doing it all for charity.  But it’s that unique and truly creative combination that has caused Dynamic Dragon Boat Racing, LLC to make such a splash in waterways across the country.  Owner Penny Behling was initially hesitant when offered the opportunity to buy out her partner in their business which organized and managed events and rented dragon boats – 46 foot long canoe-type vessels powered by a team of 20 rowers, a drummer and a steersperson. The business had been struggling, and Penny's financial situation made buying the business questionable. She contacted SCORE in 2009 for aid in analyzing the situation and determining the right move.

www.racedragonboats.com

Owner/Founder
Penny Behling
My Location
Knoxville TN
United States
Year Company Formed
2005
My Successes

Penny began meeting with SCORE mentor Bill Beres in 2009, focusing their talks on how to revive a struggling business and expand their existing customer base. Collaborating with Bill allowed Penny to gain confidence in her ability to manage a business, and she soon realized that this type of event had a huge untapped market. "Previously we concentrated our efforts on cities on the Tennessee River, but through market analysis we began to realize that any city with a body of water was a potential prospect. That gave me the confidence to purchase the business and grow it through market expansion." With Bill’s help, Penny created a business plan which allowed the firm to increase the number of events it manages from three in 2008 to ten in 2011. She also has added new equipment to her fleet. In 2010 these events raised more than $200,000 for the charities they benefitted.

Dynamic Dragon Boat Racing LLC was the recipient of the 2011 Client of the Year Award from the Greater Knoxville chapter of SCORE.

Read more about Penny's success in the KnoxvilleBiz.com feature!

What's Great About My Mentor?

Penny reflected on her SCORE mentor’s influence saying: “My SCORE counselor encouraged and equipped me with methodology to reach what I thought originally might be impossible goals. It’s been a long road, but now the ride has been worth it.”

 

Special tax law provisions may help taxpayers and businesses recover financially from the impact of a disaster, especially when the federal government declares their location to be a major disaster area. Depending on the circumstances, the IRS may grant additional time to file returns and pay taxes. Both individuals and businesses in a federally declared disaster area can get a faster refund by claiming losses related to the disaster on the tax return for the previous year, usually by filing an amended return.
 
The IRS also offers audio presentations on Planning for Disaster. These presentations discuss business continuity planning, insurance coverage, recording keeping and other tips to stay in business after a major disaster. 
 
Visit their Disaster Assistance and Emergency Relief for Individuals and Businesses section of the IRS site for more.

 

The IRS maintains a valuable collection of resources for small businesses called the Small Business and Self-Employed Tax Center.  Visit their site for forms, articles, videos, webinars and audio presentations for small businesses.

Paul R Gesche

Paul R Gesche

Current City: Aiken, SC

Photography expert and very knowledgeable in small business start up. Including business plans. Small Business owner/operator of a photographic studio. Photographic Skills: Camera work, Print production by utilization of darkroom, print enhancement and digital imaging Business: Start-up, organization, location, service organization, employee evaluation, business sales,

Resume

Education

<p> Brooks Institute of Photography/Santa Barbara, CA<span>&nbsp;</span><span><span>&nbsp;</span><span>&nbsp;</span> &amp; Washtenaw Community College/Ypsi, MI&nbsp;</span><span>&nbsp;</span></p>

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