To Make More $, Stop Watching Profits
By Michael McDermott, owner of Enterprise Tune-Up
and author of 2009-2011 Recession Survival Guide
Entrepreneurs are taught to be laser-focused on the bottom line. Profit, after all, is the scorecard we’re measured against. In professional sports the final score is the outcome of actions on the field: yards gained, QB sacks, field goals kicked. The best coaches focus on perfecting these “basics” believing that the final score should positively reflect those better performance efforts.