The trio thought back to the encounter with the fox near Denver and decided that “fox tale” would make a great name for their new bookstore. Since opening in June 2007, FoxTale Book Shoppe has been embraced by the community. The mayor of Woodstock declared opening day “FoxTale Book Shoppe Day.”
“It’s amazing how much the bookstore has helped bring about a sense of community,” Karen says. Jackie adds, “We greet our customers as they come in and try to make them feel welcome. We’ve made friends, and you know just what they need the more you get to know them.”
In addition to books, the store also sells greeting cards, knickknacks and writing tools. “Our customers can get things they can’t buy anywhere else,” Ellen says. “We’ve also been in just about every publication in the Atlanta area, including the Atlanta Journal, Atlanta magazine and the Fox 5 morning show.” They also reach out to job fairs and local schools, and even talked about being an entrepreneur with students at Woodstock Middle School.
When the final Harry Potter book was printed, they held a party in the gazebo across from their store and more than 100 people showed up. “When we opened the boxes at midnight, the people rushed in, bought their books, and rushed out,” Jackie says.
Ellen, Jackie and Karen are proud of their growing business. “An independent bookstore puts money back into the community and not back into a corporation,” Ellen says. “We support the community, and it instills a sense of ownership in our customers.”
The three continue to receive mentoring and advice from Atlanta SCORE and Hooper Wesley. “SCORE will shine helping people who wouldn’t go into business without a strong support base,” Karen says.