When the former financial planner moved from Chicago to Vermont in 1999, Marianne searched for a way to generate a modest income and still have time to enjoy the low-stress environment of her new home. Her distinctive handmade socks had always been popular among friends and acquaintances, so she began exploring ways to manufacture them for sale via stores and clothing wholesalers. However, Marianne had no history to draw on for production costs, distribution, or whether the textile technology existed to accurately reproduce the designs. She didn't even know if there was a market for socks priced at more than $20 a pair.
Marianne kept in close contact with SCORE during the two years it took to identify manufacturers and wool supply sources, modify the sock designs, and fine-tune the production process—a task that many textile industry experts deemed impossible. Marianne's patience and persistence paid off, resulting in a cost-efficient production process.
Along with trying to perfect the production process, Marianne has been busy attending trade shows to attract the interest of potential vendors. Fueled by the socks' popularity as Christmas gifts, she saw sales jump from $8,000 in the first year to $110,000 in 2001. Because the socks can be produced only in limited quantities for now, she's taking a measured approach to expanding her business—an approach that includes working with Stuart Pompian and SCORE.