Women Entrepreneurs

Pawsitive Steps, LLC.

SCORE Detroit reviewed Dr. Kern's overall business plan and made suggestions, especially in the area of targeting referral sources and making sales presentations. Concurrently, SCORE Detroit helped Dr. Kern develop a time line (GANTT Chart) for organizing and accomplishing the steps necessary to open her facility in March, 2013. Since opening, Dr. Kern has received a very enthusiastic response from her customers, necessitating a faster than expected hiring of staff and raising the prospect of having to expand her facilities in the near future.                                                                           Website:  http://www.pawsitivestepsrehab.com/

Owner/Founder
Dr. Tari L. Kern
My Location
1894 Star Batt Drive
Rochester Hills MI 48309
United States
Year Company Formed
2011
How SCORE Helped

In 2011, veterinarian Dr. Tari Kern contacted the Rochester Chamber of Commerce regarding her interest in opening a rehabilitation and therapy for pets center in the area. The Chamber referred Dr. Kern to SCORE Detroit. SCORE Detroit Mentors Hennessy and Sullivan worked with Dr. Kern to obtain economic and demographic data validating her choice of the Rochester area and specifically indicating a location on the M-59 corridor. Specific attention was paid to where pet supply retailers and veterinary practices were located.

The smartphone is changing how consumers make buying decisions. With just a few taps, you can find a contractor, schedule an appointment, or make a purchase and have it shipped to your house. Mobile commerce is so quick and easy that eMarketer™ predicts that more than 77 percent of all U.S. online shoppers will use a smartphone or tablet to buy at least one item by 2017.
 
This dramatic growth presents a big opportunity for small businesses that can use this sales and marketing channel to their advantage. Many have already realized the potential: Nearly three-quarters of the businesses surveyed in the 2013 AT&T Small Business Technology Poll are increasing their mobile marketing budgets this year. Mobile is not just for retail shops and restaurants. Professional services firms, medical practices, and other businesses also need to master how to use it.

Becoming a Mobile Marketing Master

Sometimes the best new business ideas are right under your nose. If you’re like most entrepreneurs, once you’ve got your current business at a comfortable (and profitable) level, you’ll be itching to start something new. If you’ve already added a product or service to your existing business and its popularity has taken off, it may be time to start a spinoff business.

By Rieva Lesonsky

Sometimes the best new business ideas are right under your nose. If you’re like most entrepreneurs, once you’ve got your current business at a comfortable (and profitable) level, you’ll be itching to start something new. If you’ve already added a product or service to your existing business and its popularity has taken off, it may be time to start a spinoff business.

Before you embark on a whole new adventure:

About the Author

Rieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at twitter.com/rieva and visit her blog at SmallBizDaily.com.

Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

The power of word of mouth in marketing a small business has been well-known for decades. In today’s online age, entrepreneurs are looking for ways to harness the power of connectivity across the Internet and social media to increase both the reach and frequency of word of mouth marketing. Whitney Lemon, host of  Friday 15: Small Business Tips, part of Google’s Get Your Business Online series, offers some ideas on how small businesses can use social media to get more word of mouth occurring about their brands.

Q:

Studies show that approximately 70% of people trust opinions of friends when making buying decisions, and 40% trust the opinions of someone trustworthy whom they don’t personally know. What are some obvious truths about word of mouth that small businesses may overlook?

About the Author

Whitney Lemon

Whitney Lemon- Friday 15 Host, Google Small Business Engagement

Whitney hosts Friday 15: Small Business Tips, Google's series to help small businesses succeed online, in 15 minutes or less.  Friday 15 is  part of Google's Get Your Business Online program providing small businesses with a custom domain name and web hosting-- free for one year. 

Program Pairs Animals with Notes During Piano Lessons - Val Prevish

Date
Mon, 2013-07-15 09:50

Deborah Thompson had no experience running a small business when she launched Pianimals Kids Club in 2012. For help, she contacted SCORE, an arm of the Small Business Administration and a free counseling service for small-business owners.

Thane Brown of Cincinnati is Thompson’s SCORE counselor. He worked for P&G for 36 years in engineering and manufacturing roles, retiring as director of North American Engineering.

The Business World Gets Bigger at MCC - Alan Campbell

Date
Fri, 2013-07-12 14:53

Ketura Jean-Louis from Haiti wants to design and make clothing, and offer imports. Qusai Damrah of Jordan has plans for a waste management system that involves creating aluminum ductwork into which apartment dwellers will be able to drop their garbage and have it slide into a large, outside container. The Jordanian students are participating in the Institute for Future Entrepreneurs Exchange, a partnership between EICC and the Jordanian Al-Quds College.

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