Minority Entrepreneurs

The smartphone is changing how consumers make buying decisions. With just a few taps, you can find a contractor, schedule an appointment, or make a purchase and have it shipped to your house. Mobile commerce is so quick and easy that eMarketer™ predicts that more than 77 percent of all U.S. online shoppers will use a smartphone or tablet to buy at least one item by 2017.
 
This dramatic growth presents a big opportunity for small businesses that can use this sales and marketing channel to their advantage. Many have already realized the potential: Nearly three-quarters of the businesses surveyed in the 2013 AT&T Small Business Technology Poll are increasing their mobile marketing budgets this year. Mobile is not just for retail shops and restaurants. Professional services firms, medical practices, and other businesses also need to master how to use it.

Becoming a Mobile Marketing Master

Sometimes the best new business ideas are right under your nose. If you’re like most entrepreneurs, once you’ve got your current business at a comfortable (and profitable) level, you’ll be itching to start something new. If you’ve already added a product or service to your existing business and its popularity has taken off, it may be time to start a spinoff business.

By Rieva Lesonsky

Sometimes the best new business ideas are right under your nose. If you’re like most entrepreneurs, once you’ve got your current business at a comfortable (and profitable) level, you’ll be itching to start something new. If you’ve already added a product or service to your existing business and its popularity has taken off, it may be time to start a spinoff business.

Before you embark on a whole new adventure:

About the Author

Rieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at twitter.com/rieva and visit her blog at SmallBizDaily.com.

Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

The power of word of mouth in marketing a small business has been well-known for decades. In today’s online age, entrepreneurs are looking for ways to harness the power of connectivity across the Internet and social media to increase both the reach and frequency of word of mouth marketing. Whitney Lemon, host of  Friday 15: Small Business Tips, part of Google’s Get Your Business Online series, offers some ideas on how small businesses can use social media to get more word of mouth occurring about their brands.

Q:

Studies show that approximately 70% of people trust opinions of friends when making buying decisions, and 40% trust the opinions of someone trustworthy whom they don’t personally know. What are some obvious truths about word of mouth that small businesses may overlook?

About the Author

Whitney Lemon

Whitney Lemon- Friday 15 Host, Google Small Business Engagement

Whitney hosts Friday 15: Small Business Tips, Google's series to help small businesses succeed online, in 15 minutes or less.  Friday 15 is  part of Google's Get Your Business Online program providing small businesses with a custom domain name and web hosting-- free for one year. 

Program Pairs Animals with Notes During Piano Lessons - Val Prevish

Date
Mon, 2013-07-15 09:50

Deborah Thompson had no experience running a small business when she launched Pianimals Kids Club in 2012. For help, she contacted SCORE, an arm of the Small Business Administration and a free counseling service for small-business owners.

Thane Brown of Cincinnati is Thompson’s SCORE counselor. He worked for P&G for 36 years in engineering and manufacturing roles, retiring as director of North American Engineering.

The Business World Gets Bigger at MCC - Alan Campbell

Date
Fri, 2013-07-12 14:53

Ketura Jean-Louis from Haiti wants to design and make clothing, and offer imports. Qusai Damrah of Jordan has plans for a waste management system that involves creating aluminum ductwork into which apartment dwellers will be able to drop their garbage and have it slide into a large, outside container. The Jordanian students are participating in the Institute for Future Entrepreneurs Exchange, a partnership between EICC and the Jordanian Al-Quds College.

Most small businesses today know about the importance of online reputation and the power of social media to help or hurt that reputation. Dozens of websites and rating services, from the majors such as Yelp, Twitter and Facebook to those serving specific business sectors such as travel, are open for anyone to express an opinion.

By Daniel Kehrer
Founder, BizBest.com
 

Most small businesses today know about the importance of online reputation and the power of social media to help or hurt that reputation. Dozens of websites and rating services, from the majors such as Yelp, Twitter and Facebook to those serving specific business sectors such as travel, are open for anyone to express an opinion.

About the Author

Daniel Kehrer headshotDaniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.
BizBest

A quick and easy survey to determine the effectiveness of your business' marketing strategy.

Welcome to the SCORE® Marketing Assessment Tool, presented by The UPS Store®
 
Score Marketing CookbookTake this quick survey, and get specific advice from the SCORE Marketing Cookbook, a collection of simple recipes for marketing success. 
 
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