Minority Entrepreneurs

ViArch Integrated Solutions, Inc.

Both Angela and Eric Jones brought admirable educational backgrounds to their new business venture; Angela has a PhD in Economics from the University of Michigan and Eric has a BS in Engineering from Harvey Mudd College.  They certainly had the technical know-how to achieve great results for their clients, but their SCORE mentor helped them get their foot in the door with solid marketing and sales tactics.

www.viarch.com

See video
Owner/Founder
Angela and Eric Jones
My Location
Orange CA 92865
United States
Employees
4
My Successes

The business’s mission is to provide technology consulting to the aerospace industry, specifically, developing software applications for rocketry that can control important functions related to heat, tensile strength and guidance.

Their clients include many of the leading aerospace companies like Boeing and Eaton. Recently, they have been working on software that will link and unlink spacecraft to the space station.

From 2011 to 2012, ViArch doubled its annual sales as well as its workforce, adding 2 additional full-time positions. SCORE Mentor John Pietro estimates that Angela and Eric have the capacity to double their business for at least the next 3-5 years.

Learn more about this success story on the Orange County SCORE website.

What's Great About My Mentor?

The ViArch team did not have an effective method for soliciting new business, instead they relied on word of mouth to fill their pipeline. They also did not understand the uniqueness of their services to the aerospace industry.  SCORE Mentor John Pietro helped the team understand that they needed to communicate with their target audience in terms of solutions and benefits, not technical jargon. Angela embraced this concept, changed their message and their inquiries from social media increased not only in quantity but in quality, resulting in sales doubling from 2011 to 2012.

Broward SCORE teams up with the African American Research Library

Date
Wed, 2013-05-15 11:53

 

Broward SCORE in conjunction with the African American Research Library and Cultural Center held a business training workshop on owning a business. Thinking of Owning a Business is a two hour workshop that deals with what is involved in owning and operating a business.

Oh, how we all wish we knew the secrets to getting your business’s website to the top of search engine results. Yes, you can pay for the right to be on top, and I’m not saying that isn’t worth trying if your budget allows, but that’s getting ahead of myself. Every entrepreneur has his or her own SEO battle story, and the methods that work for one company don’t always work for another. That said, here are some guidelines to get you started:

 

By Rieva Lesonsky

Oh, how we all wish we knew the secrets to getting your business’s website to the top of search engine results. Yes, you can pay for the right to be on top, and I’m not saying that isn’t worth trying if your budget allows, but that’s getting ahead of myself. Every entrepreneur has his or her own SEO battle story, and the methods that work for one company don’t always work for another. That said, here are some guidelines to get you started:

About the Author

Rieva Lesonsky headshotRieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at twitter.com/rieva and visit her blog at SmallBizDaily.com.

Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Every year new successful products hit the market and we commonly see and know about those successful products.  While these successful few are the result of effort and focus, these products and many failed products all started with good ideas.  As a product innovator, you may believe that all that is required is that good idea but there is much more required for commercial success.

Commercial success is not defined as a good idea, but as the ability to make a profit on the idea.  Your early efforts to bring an idea to market must be focused on answering that key question of “can my idea make money?”  For an idea to make money, a sufficient number of customers must be willing to pay a high enough price (when compared to the cost of producing and selling that product).

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These two immigrant entrepreneurs got instant credibility by using American advisors. Find out how they did it.....and how you can too.

 

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