Veterans, Guards, Reservists

The Balloon Fairy

Phone: (828) 423-2030

www.balloonfairymagic.com

For me, success was creating a reality where I can be a stay-at-home mom, and I’m tickled that my dream came true! On snow days I turn off the alarm, roll over and go back to sleep with my two children (Carson and Jason). How did I accomplish this? I became The Balloon Fairy, the only full-time professional female magician in Western NC and the busiest magician/balloon artist in Asheville.

I believe success is not something accomplished alone. I was blessed to cross paths with Ricky Boone, a professional magician who took me under his wing late in 2004. That December, we did our first show together. He saw how fast I caught on and ‘kicked me out’ on my own. February 2005 was my very first party, and I’ve been unstoppable ever since. In 2005, I had 54 ‘gigs.’ In 2006, I had 124! In 2007, I am branching out even further. Because of Ricky’s belief in me I was able to step out and just go for it!

I also crossed paths with AB Tech, the SBA and SCORE, all key to helping my vision grow. Dave Hymer at SCORE always had new ideas with a ‘yes, you can!’ attitude for me and a passion for guiding others.”

I have the best ‘non-job’ on the planet! One of my favorite things to ask the kids at my shows is, ‘Kids, ask the adults in your life if they have a job or a non-job and remind them they have a choice. It’s AWESOME to see the reaction of the adults. I remind them they are a powerful being of light here on earth and to be happy in nurturing others.

Life is a full of choices, so choose today to contact SCORE to help your business dreams come true. Then contact me, The Balloon Fairy, to celebrate your grand opening and all your birthdays and anniversaries!

Owner/Founder
Marcie “The Balloon Fairy”
Year Company Formed
2005

Asheville Pain and Wellness Center

One dreamed of ridding Asheville of every pain in the neck; the other of helping people prevent pain. They brought with them to Western North Carolina their dreams, degrees in chiropractic, experience in their chosen profession, a theoretical knowledge of business planning and two dogs.

Owner/Founder
Dr. Terri Lechner and Dr. Jason Martin
My Location
1000 Haywood Road, Suite C
West Asheville NC 28806
United States
How SCORE Helped

In the three years since they founded Asheville Pain and Wellness Center, Drs. Terri Lechner and Jason Martin have made long strides toward their goals. They no longer work seven days every week and have added equipment and three staff members. Their client base includes people with short-term needs due to acute injuries and a growing number enrolled in the Center’s wellness and pain prevention plan. Many of their patients have been with the practice since the first year when the doctors performed free screenings at the flea market and fitness centers. Word-of-mouth has become their greatest marketing tool; one person has alone referred several dozen people to the Center.

In the beginning…

“What we learned about business planning in school wasn’t what we really needed to get up and running,” said Dr. Martin. “SCORE was a big help. We linked up with a counselor, Don Sinclair, whose background as a chiropractor and in marketing was just exactly what we needed. We also got a lot out of the seminars.”

“We joined the Chamber early on,” added Dr. Lechner. “And the networking it afforded was as valuable as access to demographic information about the area.”

A passion for the business and professional strength are nothing more than the bare necessities for success, according to Lechner and Martin. A sound, detailed business plan with realistic projections and budget may attract the capital needed to get started. But, for a business to get off the ground, branding and marketing are essential.

What’s the secret to their success? They summarize it with a phrase borrowed from a novel by Catherine Ryan Hyde: “Pay it forward.”

To Jason and Terri, paying it forward is both a business strategy and a life goal. It means re-investing a major portion of profits in continuously improving their business. And it includes giving back to the community. For example, they give their time and expertise without “pay back” to Project Access and are strong supporters of the Humane Society and Animal Haven.

Pay it forward – repay the good you’ve received by performing an unconditional favor for someone else. Good stuff; good business; good for Asheville Pain and Wellness Center. Telephone: 828.258.2225 Internet: go to www.necknbackpain.com and click on “Contact Us”.

High Country Courtesies & Cotillion

"Working with my SCORE representative Herman Metzler has been incredibly beneficial. He confirms when I'm on the right track or counsels me to consider different approaches to situations. He counsels me to think ouside the box. As a fledging business I benefit from the wealth of his business experiences and wisdom. I heartily recommend SCORE to new businesses."

Owner/Founder
Sharon Carlton

Key to New Business or any Business Success

By Mark R. Rosenzweig, SCORE NE Mass Counselor

When I was a young boy, my mother would keep the household funds in a set of jars each with a label of what the money in the jar was for….one for food, one for the milkman, one for the butcher, etc. My father would give my mother the household funds and she would stuff the jars. When she bought something she would take the cash out of the jar to pay for it and at the end of the month she would see what was left.

Knowing your break-even point on specific products, services and the overall business operation is the key to strategic planning and maintaining and increasing profitability during the long term.

By Jeffrey Moses, www.nfib.com

Many small-business owners focus on the profitability of their operations rather than spending time determining their break-even point. This is natural because profits are the ultimate essential for anyone running a nonprofit business. However, knowing your break-even point on specific products, services and the overall business operation is the key to strategic planning and maintaining and increasing profitability during the long term.

Here are seven tips on salesmanship that can help you develop that special rapport with potential customers.

By Lambeth Hochwald, www.entrepreneur.com

It isn't always enough to create and promote an outstanding product or service. Often, your sales approach matters just as much as what you're selling. The most successful entrepreneurs create a connection with the customer by bringing their own personal touch to the sales process.

Small businesses received the biggest reduction in their credit card processing charges in the history of the electronic payment industry. Most small businesses will not realize these savings unless they take action.

By Michael O'Hare, President, BlindBid, a small business cost reduction company

Small businesses received the biggest reduction in their credit card processing charges in the history of the electronic payment industry. Most small businesses will not realize these savings unless they take action.

"How do you sell more to the customers you already have?"

By Richard L Gordon, author of the book "A Line Out The Door"

Hopefully you've come to realize by now that there are two ways to produce more business: you either can bring in new customers or you can sell more to the ones that you already have. If you've run the numbers or watched the most successful and profitable retailers you should know by now that it's easier (and more profitable) to sell more to the customers you already have.

By Sidney Kotzen, SCORE Business Accredited Counselor, Chapter 411, SCORE NE Mass

The most frequent recommendation made in counseling for those who desire to start a new business is you need a business plan. Although people flinch when they hear the words Business Plan it really does serve a critical purpose. The purpose of the business plan, first and foremost, is to test the feasibility of a business idea. If the final conclusion is that the plan does not look like it will lead to a success, it is better not to proceed.

It is critical that you, the business owner, correctly determine whether the individuals providing services are employees or independent contractors.

It is critical that you, the business owner, correctly determine whether the individuals providing services are employees or independent contractors. Generally, you must withhold income taxes, withhold and pay Social Security and Medicare taxes, and pay unemployment tax on wages paid to an employee. You do not generally have to withhold or pay any taxes on payments to independent contractors.

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