50+ Entrepreneurs

Persistent listening is a frequently neglected skill, both in business relationships and personal ones, but it’s crucial for mutual understanding and success. From a business standpoint, persistent listening is empathetically listening to consumers in order to learn about them, understand their sentiments and values, and put that knowledge to productive use. 

By Stephen Monaco

Listening, really listening, is hard. We’re often too preoccupied by our own life situations to devote our full attention to what our spouses, family members, friends, and co-workers have to say, but failing to listen is detrimental to any relationship.

About the Author

Stephen Monaco headshot

Stephen Monaco is an integrated marketing expert, thought leader, innovator, author, and speaker. As a marketing consultant and social business strategist, Monaco advises companies on driving strategies and leveraging digital media to effectively realize business goals. He welcomes anyone to reach out to him on Twitter, LinkedIn, or Google+.  

 

A checklist to make sure that your customers can find your business through all the available avenues.

If your customers can't find you then your business will fail. This eGuide from Yext and SCORE will help you make sure that you are doing everything to make it easier for your customers, current and future, to find your business. Ensure you have the correct listing on all the available platforms from Yelp! to social media. Download the Location Information Check List and don't get lost.

Small business owners are a practical bunch. So when it comes to digital marketing – websites, search ads, digital banners, email, mobile ads, and others – they approach it with a decidedly practical bent. “Generating leads and sales is very important to us,” says Jack Groot, owner of JP’s Coffee & Espresso Bar in Holland, MI. "Without real traffic and ultimately profit, there is little or no value for us in digital marketing.”

By Daniel Kehrer
Founder, BizBest.com
 

About the Author

Daniel KehrerDaniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.
Biz Best logo

Job growth has been gaining in the private sector for 39 consecutive months. How is that growth is happening? SCORE and Zipcar have put together this infographic to explain exactly how employment and hiring have grown after the recession. Learn how and why businesses are filling new jobs. Find out where companies are looking for quality candidates. Learn the role social media is playing during the hiring process.
Download the 2013 Small Business Employment and Hiring infographic now!

 


About the Author

Zipcar for BusinessZipcar is the world's leading car sharing network with operations in urban areas and college campuses throughout the United States, Canada, the United Kingdom, Spain and Austria. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for smart, simple and convenient solutions to their urban and campus transportation needs. Zipcar is a subsidiary of Avis Budget Group, Inc. Learn more at Zipcar.com.

Steve Strauss, founder of www.theselfemployed.com, tells why the "reply all" option on your email may be dangerous and how to use it carefully.

Steve Strauss headshot After going back and forth trying to get an answer about a potential big gig from a very busy guy named James, a good friend of mine decided he needed some help. So he tried to shoot me an email, wanting my feedback as to what he should do next.

But instead of forwarding his correspondence with James to me, my friend mistakenly hit the dreaded “reply all” button:

About the Author

Steven D. Strauss is a lawyer and writer and is one of the country's leading experts on small business as well as an international business speaker. The best-selling author of 17 books, his latest is the all-new 3rd ed. of The Small Business Bible. You can listen to his weekly podcast, Small Business Success Powered by Greatland, visit his new website for the self-employed, TheSelfEmployed, follow him on Twitter, and "like" TheSelfEmployed on Facebook. You can e-mail Steve at: sstrauss@mrallbiz.com. © Steven D. Strauss

The Law Office of Jared Levinson, PC Succeeds With Help From SCORE Mentor

After years of working abroad, Jared Levinson knew exactly what it was like to try to return to a normal civilian life in the U.S.  The experience of his veteran family and friends made evident the difficulties in trying to access the resources and benefits afforded to veterans.  The Veterans Law Office of Jared Levinson, P.C. represents Jared's vision to bring legal services to America’s military veterans and their families. The Veterans Law Office was established as a professional corporation in March 2012.

www.veteranslawofficeofjaredlevinson.com

See video
Owner/Founder
Jared Levinson, Esq.
My Location
1200 S. Washington St, #1311
Easton MD 21601
United States
Employees
1
Year Company Formed
2012
My Successes

The practice of The Veterans Law Office is unique among law offices. Jared is permitted to represent veterans and family members from around the globe who have VA benefits claims before the U.S Department of Veteran’s Affairs and in related court cases. While there is a large geographical market and a defined population, accessing the target market and establishing a brand that has sustainability was important. Among his successes is the creation of VETS-TV, a program dedicated to issues facing veterans and their families on a Maryland Eastern Shore public access channel (MCTV 15 in Easton, MD). The VETS-TV programs are re-broadcast over YouTube resulting so far in exposure with viewers in 30 U.S. states and 22 foreign countries. He has also appeared on a local radio station broadcast throughout the mid-Shore area. Through VETS-TV, he has built relationships with local veterans organizations by taping programs at local veterans events and sponsoring local veterans events.

Jared has also created a website that effectively shows his differentiated services The nature of resolving veteran’ claims for benefits means many months, and in some cases, years of pursuing resolution. After establishing his brand for the core competency of VA claims, Jared identified an opportunity to vertically integrate his practice while maintaining his focus on serving veterans and their families. He found that issues affecting the general population regarding consumer problems, bankruptcy, business planning and other areas of legal practice affect veterans, perhaps in exaggerated numbers. He tweaked his practice offerings to include a general law practice for veterans beyond VA claims and is now pursuing clients in the expanded practice.

When asked about his level of satisfaction with the practice development, Jared says, “I’m extremely pleased with the efforts and activities employed and I am pleased with the client pipeline that has developed over the past year. I’m never going to be satisfied with where the practice is as to its activity because I believe we can always do more.”

Jared’s plan did not include hiring staff initially out of a desire to stay close to potential clients and with those clients with whom he has established relationships. He knows that he will ultimately need additional legal, paralegal, and administrative staff to manage the volume as the pipeline grows but he is resisting as long as he can out of his desire to stay close to the clients.

What's Great About My Mentor?

Jared says, "SCORE has been helpful in providing me macro and micro assistance. They have helped with the bigger picture with marketing and understanding bigger issues and opportunities and more detailed items including advertising campaign that is logical and easy to follow, business cards, and myriad other details."

How SCORE Helped

Jared connected with SCORE by happenstance while establishing a local banking relationship. The bank manager, Steve Dolbow, chair of the Maryland Mid-Shore Chapter for SCORE, recommended he use SCORE services. He was referred to Ed French, SCORE mentor and ADD for the Eastern Shore. Throughout 2012 Jared exemplified that he had a vision and he was willing to work hard to achieve it. Through his creativity and following through on ideas discussed in his counseling sessions, he has made tremendous inroads in branding and building pipeline momentum.

Encore Entrepreneur Mentor Day

Date
Thu, 2013-04-25 06:55

 

Broward SCORE together with the SBA, MetroBroward, ACCION, HBIF and supported by AARP held the second Encore Entrepreneur Mentor Day on April 24, 2013 at Nova Southeastern University. The event was targeted at assisting people over age 50 who are looking to start a second career as entrepreneurs with their own businesses.

 

Turning Hobbies Into Profits, With a Little Help - Elizabeth Olson

Date
Wed, 2013-05-15 11:57

Increasing numbers of people of retirement age or nearing it are remaking a hobby, interest or passion into a money-producing enterprise. That includes Carla Ingram of Sarona, Wis., who is using her expertise as a seamstress to develop a business in weather-resistant porch shades and Donnetta Watson of Kansas City, Mo., who is turning her love of decorating and weddings into a wedding planning service and venue.

Oh, how we all wish we knew the secrets to getting your business’s website to the top of search engine results. Yes, you can pay for the right to be on top, and I’m not saying that isn’t worth trying if your budget allows, but that’s getting ahead of myself. Every entrepreneur has his or her own SEO battle story, and the methods that work for one company don’t always work for another. That said, here are some guidelines to get you started:

 

By Rieva Lesonsky

Oh, how we all wish we knew the secrets to getting your business’s website to the top of search engine results. Yes, you can pay for the right to be on top, and I’m not saying that isn’t worth trying if your budget allows, but that’s getting ahead of myself. Every entrepreneur has his or her own SEO battle story, and the methods that work for one company don’t always work for another. That said, here are some guidelines to get you started:

About the Author

Rieva Lesonsky headshotRieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at twitter.com/rieva and visit her blog at SmallBizDaily.com.

Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Whether you are a newly minted entrepreneur or you’re a business that has been around for a dozen years, a critical element for small business success means knowing your numbers. Sponsored by Visa, This e-guide is designed to help you better understand what figures and accounting principles are important for your business. It also looks at different accounting software programs for your company and when is the right time to hire someone to keep your business growing.

Five Important Benefits

With improved knowledge of your company’s financial situation come numerous benefits for you as the owner. Here are five important benefits that come from being financially savvy about your business.

Syndicate content