50+ Entrepreneurs

Turning Hobbies Into Profits, With a Little Help - Elizabeth Olson

Date
Wed, 2013-05-15 11:57

Increasing numbers of people of retirement age or nearing it are remaking a hobby, interest or passion into a money-producing enterprise. That includes Carla Ingram of Sarona, Wis., who is using her expertise as a seamstress to develop a business in weather-resistant porch shades and Donnetta Watson of Kansas City, Mo., who is turning her love of decorating and weddings into a wedding planning service and venue.

Oh, how we all wish we knew the secrets to getting your business’s website to the top of search engine results. Yes, you can pay for the right to be on top, and I’m not saying that isn’t worth trying if your budget allows, but that’s getting ahead of myself. Every entrepreneur has his or her own SEO battle story, and the methods that work for one company don’t always work for another. That said, here are some guidelines to get you started:

 

By Rieva Lesonsky

Oh, how we all wish we knew the secrets to getting your business’s website to the top of search engine results. Yes, you can pay for the right to be on top, and I’m not saying that isn’t worth trying if your budget allows, but that’s getting ahead of myself. Every entrepreneur has his or her own SEO battle story, and the methods that work for one company don’t always work for another. That said, here are some guidelines to get you started:

About the Author

Rieva Lesonsky headshotRieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at twitter.com/rieva and visit her blog at SmallBizDaily.com.

Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Whether you are a newly minted entrepreneur or you’re a business that has been around for a dozen years, a critical element for small business success means knowing your numbers. Sponsored by Visa, This e-guide is designed to help you better understand what figures and accounting principles are important for your business. It also looks at different accounting software programs for your company and when is the right time to hire someone to keep your business growing.

Five Important Benefits

With improved knowledge of your company’s financial situation come numerous benefits for you as the owner. Here are five important benefits that come from being financially savvy about your business.

Career Shift: When Your Field Has Seen Better Days - Joanne Devereaux

Date
Fri, 2013-05-03 09:21

“'I’m done.' I had said it more than a few times. My 20-year career as a professional architectural photographer in Boston and Atlanta had been a long, slow fizzle. The question, 'What next?' had been in the back of my mind for some time as I endured the changes and diminishing income in my chosen profession. As a self-employed person with an entrepreneurial spirit, I wasn’t afraid of a challenge and, being in my 50s, I was too young to retire.

SCORE Helps New Business Owners Soar - Philip Franchine

Date
Thu, 2013-05-02 09:23

Nancy Lambert felt the urge to put her fashion skills to work a few years ago, but the former paralegal and alterations entrepreneur needed encouragement as well as business advice, so she turned to non-profit business consultants SCORE.

       I have a business that sells equestrian supplies both retail and online. I’d like to begin using social media as a marketing tool, but I’m clueless as to how to begin. How do I go about developing a social media strategy?

 

 

About the Author

       This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.
       Have a question you’d like answered in this column? E-mail it to info@score-manchester.org, with “Ask SCORE” in the subject line.

In the era of information overload, consumers are bombarded with thousands of marketing messages every day. A logo on a T-shirt, a radio ad, or a TV commercial may not stay in a consumer’s mind very long because the next wave of advertising messages is a few seconds away.

Consumers have adapted to ignore newspaper ads, and they instinctively change the radio station when their music is interrupted by local promotions. The change in the way consumers react to marketing messages has forced brands to reconsider using traditional media.

By Chuck Cohn
 

About the Author

Chuck Cohn is the Founder and CEO of Varsity Tutors, a tutoring company with 1,900 tutors that provides services including ACT tutoring in 19 metro areas. In 2007, while he was a student at Washington University in St. Louis, Cohn recognized that two of his best friends would make perfect tutors: they were brilliant, friendly, and could explain difficult concepts better than any tutor he had ever had. Cohn founded Varsity Tutors and hired his two brilliant friends as the first two tutors. The feedback he received from parents was outstanding and so he began hiring other extremely talented individuals who had the communication and technical skills necessary to be amazing tutors.

Steve Strauss, founder of www.theselfemployed.com, offers advice for improving your personal and business credit ratings.

Steve Strauss headshotQ: I own a one-person business. The business’ credit is my credit and vice versa. I have never incorporated, although I do have a business checking account. My problem is that I never can get any extra capital because I personally filed bankruptcy 11 years ago and it still shows up on my credit report. So what does a guy like me do?

John

 

About the Author

Steven D. Strauss is a lawyer and writer and is one of the country's leading experts on small business as well as an international business speaker. The best-selling author of 17 books, his latest is the all-new 3rd ed. of The Small Business Bible. You can listen to his weekly podcast, Small Business Success Powered by Greatland, visit his new website for the self-employed, TheSelfEmployed, follow him on Twitter, and "like" TheSelfEmployed on Facebook. You can e-mail Steve at: sstrauss@mrallbiz.com. © Steven D. Strauss

Ask SCORE

       Our four-year-old printing business is finally on solid footing. We’ve worked hard and 
been very fortunate, and now we’d like to begin giving something back to the community. What 
types of activities can you suggest?

 

 

About the Author

       This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.
       Have a question you’d like answered in this column? E-mail it to info@score-manchester.org, with “Ask SCORE” in the subject line.

Encore Entrepreneurs: Big Dreams For Older Small-Business Owners - Tim Devaney and Tom Stein

Date
Fri, 2013-04-05 09:28

Fifty is not the new 40. It’s not even the new 30. For an increasing number of Americans, 50 is the new 20, a time to decide what they want to do with the rest of their life.

Once you have identified your opportunity, here are three steps you can take to move your new venture toward success.

 

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