609 Hamilton Street
Allentown
PA
18101
United States
My Successes
In 2007, AlphaGraphics launched a direct marketing campaign to introduce businesses to our one-to-one direct marketing capabilities. Called the Rubber Duck campaign, this crusade included a flyer and little rubber ducks that were mailed in a tube directing people to a PURL (personalized URL) where, after answering a few basic questions about their marketing strategies at the moment, they were entered to win dinner for 2 to a local restaurant.
In 2008, we won a Bronze Addy Award for this campaign, proving that in the advertising field, we can handle all aspects of marketing a business.
What's Great About My Mentor?
How SCORE Helped
Lehigh Valley SCORE (LVSCORE) provides a valuable “reality check” and “sounding board.” Like many other small businesses, Tom O'Hara is partnering with LVSCORE helping Tom plan an effective marketing strategy in expanding his business in a new location.
Here are 12 of the most popular web-based services that are being used by small businesses to keep the time commitment in check, while leveraging the power of social media.
Small business owners who are successful at marketing through social media often have help from a growing arsenal of time-saving tools and services that make it easier and more effective. Taking advantage of these tools can mean the different between having time to make social media marketing work for your business or not.
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
Everybody is a salesperson whether they realize it or no: selling their ideas, their image, their persona, or their products or services. Don't like to sell? You will after attending our seminar, conducted by our own extraodinarily empathetic trainer. Taught by Jim Joyce, Sales Partners, Inc.
Tuesday March 6th - 6:00-8:00PM - Pre-Registration Required.
No matter what type of business you run, having a “mentor” to help guide you can increase your odds of success. Having a wise, loyal advisor – especially one who’s “been-there, done-that” – is like money in the bank.
By Daniel Kehrer
Founder, BizBest.com
No matter what type of business you run, having a “mentor” to help guide you can increase your odds of success. Having a wise, loyal advisor – especially one who’s “been-there, done-that” – is like money in the bank.
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
As business owners think about hiring, however, there’s a strong desire to keep costs down. Many have been optimistic about hiring before, only to scrap those plans when the economy failed to improve. When they do hire, small businesses have a strong desire to get the best people possible in the most cost-effective fashion.
By Daniel Kehrer
Founder, BizBest.com
According to the latest Gallup Small Business Index poll, local businesses are more optimistic about hiring now than at any time in the past four years. Business owners planning to increase jobs over the next 12 months outnumber those planning to cut jobs by nearly three to one.
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
ALACHUA COUNTY
Requires an occupational license. If you are doing business from your home, you must also have this license. Contact Code Enforcement www.actcfl.org Click on Local Business Tax.
Home Based Business Affidavit, and Home Based Business General Application.
Also required is a tax receipt. Also, may call 352-337-6227. Three forms required and fees vary according to the size and type of the business. ($52.50-$525.00).
Published Feb. 6, 2012
SCORE ExpertAnswers
Entrepreneur, author and nationally syndicated columnist Rhonda Abrams provides expert tips on planning effectively for your small business.
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Q: |
What are some tips to avoid becoming dependent on just a few clients?
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About the Author
Entrepreneur, author and nationally syndicated columnist Rhonda Abrams has provided business planning expertise to hundreds of thousands of entrepreneurs and businesses. Her USA Today column, “Successful Strategies,” is the nation’s most widely distributed column on small business and entrepreneurship. Rhonda also keeps busy with her latest successful start-up, The Planning Shop, which offers books and tools for business planning, entrepreneurship, and new business development.
In 2010 a beloved two century old elm tree nicknamed Herbie died in the small coastal village of Yarmouth in Maine. The town offered sections of the tree to area craftsmen for various works of art. Bruce Bohrmann purchased a small quantity of the wood, and created a limited production of quality, collectable knives reflecting the character of the city. The first collection of knives received a very positive response, and Bruce knew his business could do more with a little help. He turned to SCORE for guidance on taking it to the next level.
www.bohrmannknives.com
My Successes
The story of Bohrmann Knives has caught the attention of other cities with fallen trees that were a part of the community. Bruce is working with the People Plus organization to make a collectible knife out of a 100-year old beech tree that has been cut down to make room for a hotel in Brunswick, Maine.
What's Great About My Mentor?
SCORE mentor Skip Orem has worked closely with Bruce to develop the proper pricing for his specialty products. The two have been developing a way to market the knives to potential customers. Bruce has come to rely on Skip's knowledge, expertise, and devotion as an essential element to his success. They connect frequently as Bruce refers to Skip as a one-man board of directors. Bruce Bohrmann describes his path to success with SCORE as this, "Herbie died and gave me life. Skip has provided the sustenance." They both look forward to more successes in the future.
How SCORE Helped
With assistance from SCORE, Bruce Bohrmann's Herbie Knife was recently featured in the Christmas Gifts section of Yarmouth's Down East Magazine. Being featured in the magazine has led to an increase in sales for Bohrmann Knives. The knife became a part of Yarmouth’s Annual Clam Festival. The festival is one of the largest in the New England area, and draws national attention to Yarmouth.
Published Jan. 30, 2012
An advisory board is an informal group of outside advisors with no legal responsibilities to the company except for a formal non-disclosure and a non-compete agreement.
An advisory board is an informal group of outside advisors with no legal responsibilities to the company except for a formal non-disclosure and a non-compete agreement. Most often members of an advisory board have no financial interest in the firm and may receive a nominal honorarium for serving on the advisory board.
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