Technology

Since you’re competing for eyeballs with millions of other businesses, your business’s domain name—the web address/URL that people use to find your website—should be decided at the same time you’re naming your business. Preferably, the web address should match your business name and if it doesn’t you may consider changing the name of your business—it’s that important. When customers search for your type of business, a great domain name will help your business move up the ranks and draw traffic.

Here are some tips to remember when choosing a domain name:

Most small businesses use outside Web hosting companies to host their websites. Here are the most important factors to consider when selecting a Web hosting service.

1. Do you want a dedicated or shared server?

The server is where your website resides. Sharing a server with other companies’ websites costs less, and a shared server can typically handle most small companies’ bandwidth needs. However, as your company’s website grows, you may want to consider a dedicated server. You may need a dedicated server if:

If you do not have the in-house expertise needed to create your own website, one option to consider is hiring an outside Web development team. This typically includes the Web Developer, Graphic Designer, Programmer and the Internet Marketing Consultant.Use this checklist to assess each company or individual you are considering working with.

 

How-To Guide: How to Choose a Web Development Team

If you do not have the in-house expertise needed to create your own website, one option to consider is hiring an outside Web development team. This typically includes:

The cost of owning and operating a technology product or service over time is referred to as the Total Cost of Ownership (TCO).

Since the TCO may be substantially higher than the initial upfront cost, a TCO comparison can help you decide between competing solutions that at first glance may seem equivalent. Here are the key elements to consider in determining TCO.

 

 

How-To Guide: How to Assess the Cost of Technology Solutions

Referring to the Business Process Map worksheet you created during the SCORE workshop, write down the top 3 goals you want to achieve for your business this year, the tasks associated with those goals, and the possible technology solutions you might implement to simplify those tasks.

Speeding up customer payments so that the cash gets into your account faster is one of the best ways to boost your business. Here are some technology tools that can speed your customers’ payments.

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How-To Guide: How to Use Technology to Speed Customer Payments

Speeding up customer payments so that the cash gets into your account faster is one of the best ways to boost your business. Here are some technology tools that can speed your customers’ payments.

For most business owners, buying business related technology is a stressful endeavor.

Spend too little or go too low tech and you’ll find yourself needing to upgrade almost immediately. Spend too much or go too high tech and inevitably the manufacturer will come out with a new version or the technology is so complicated you’ll need to hire someone who understands it. Make sure you protect yourself from unforeseen hassles by following a few preemptive steps.

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Creating a “call to action” is key to driving sales for a small business. Technology can help drive your business’s sales by making it easier for customers to take action. Use this three-step process to create a call to action for your website.

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How-To Guide: How to Use Technology to Drive Sales on Your Website

*Be sure to download the PDF for more in-depth information

Creating a “call to action” is key to driving sales for a small business. Technology can help drive your business’s sales by making it easier for customers to take action. Use this three-step process to create a call to action for your website.
1. Decide what your goal is for each page of your website. Why are you creating this page on your site? Here are some examples of goals:

If you’re currently using your website as a marketing tool and/or to give customers valuable information, the next obvious step is to add ecommerce capabilities. Selling products or services isn’t as hard as you might think and creates a new source of cash flow for your business. This tactic can allow even non-retail businesses to create new income streams. 

If you’re currently using your website as a marketing tool and/or to give customers valuable information, the next obvious step is to add ecommerce capabilities. Selling products or services isn’t as hard as you might think and creates a new source of cash flow for your business. This tactic can allow even non-retail businesses to create new income streams. Here are some ideas for what to sell:
  • Products you carry in your retail store

Decelerating cash outflow in your business enables you to hold onto cash longer so you have more money available and more flexibility in your business. Here’s a closer look at some ways to decelerate cash outflow.

How-To Guide: How to Decelerate Cash Outflow

Decelerating cash outflow in your business enables you to hold onto cash longer so you have more money available and more flexibility in your business. Here’s a closer look at some ways to decelerate cash outflow.

Viral “deal of the day” sites have become popular in the past few years. (Groupon is probably the best-known.) These sites help you harness the power of email and social media to attract new customers and create new sources of revenue for your business.

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How-To Guide: How to Use Viral Deal Sites to Create New Cash Flow Sources

Viral “deal of the day” sites have become popular in the past few years. (Groupon is probably the best-known.) These sites help you harness the power of email and social media to attract new customers and create new sources of revenue for your business.

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