Technology

ReadyTalk.com provides information, guidance and best practices regarding hosting webinars, online conferences, training and podcasts.

Webinars


With careful thought, planning and teamwork, your Web Seminar will be a huge success. After
the planning phase, you’ll move into marketing, registration, confirmation, speaker management,
contingency plans and follow up.

Presented by FreeEnterprise.com. Michelle Court interviews business owners about the apps they find most useful for managing and growing their small business.

Business owners discuss the apps they feel are most useful for their business.

Caroline Green, IvanExpert

Keynote
“Keynote is like PowerPoint for Macs, and uses presentation software. You can make a PowerPoint presentation on your computer, put it on your iPad, and use the iPad to actually give the presentation. We’ve used the app and connected it to a projector, which was really cool.”

SCORE San Diego Helps Small Businesses Effectively Use Internet Marketing

Date
Thu, 2012-05-24 10:15

SCORE San Diego offers seven low-cost workshops to local entrepreneurs focusing on the most effective tools to create efficient online marketing strategies including email marketing, search engine optimization and social media.

Rieva Lesonsky, CEO of GrowBiz Media, shares 4 tips for making sure your business gets found on the internet.

By Rieva Lesonsky

 

In the beginning, search engine optimization (SEO) was a specialized skill and you had to hire a professional to drive traffic to your website.

Today, while SEO Is still somewhat of an art form, there are tons of tools and tips you can use to undertake the project all by yourself—with excellent results. Here are some things to keep in mind about SEO:

Web analytics means reporting, collecting, measuring and analyzing Web data. Understanding and using Web analytics can help you understand who your customers are, what they want and how well your website is meeting their needs. Here are some companies that offer Web analytics solutions.

e-Business Now

How-To Guide: How to Use Web Analytics

Web analytics means reporting, collecting, measuring and analyzing Web data. Understanding and using Web analytics can help you understand who your customers are, what they want and how well your website is meeting their needs.
Here are some companies that offer Web analytics solutions:

Marketing with online videos offers several advantages to your small business. Adding videos to your website increases its chances of being found by search engines, which will boost your site’s ranking in search results. Videos are also highly likely to be shared by users via email, Facebook or Twitter, which can increase awareness of your brand.

How-To Guide: How to Market With Online Videos

Marketing with online videos offers several advantages to your small business. Adding videos to your website increases its chances of being found by search engines, which will boost your site’s ranking in search results. Videos are also highly likely to be shared by users via email, Facebook or Twitter, which can increase awareness of your brand.

What to Do

How-To Guide: How to Be Found Online

The goal of every small business in creating a website is to drive traffic to the site and drive more business. But how do you make sure your website gets found online? 

There are five key ways visitors (or “traffic”) comes to your website. Here’s a closer look at each and how to increase each type of traffic for maximum results.

Having the capacity to build your own website can save your business thousands of dollars. If, however, the site is built without the proper considerations, it could cost your business much more down the road.

How-To Guide: Important Things to Consider When Building Your Own Website

Having the capacity to build your own website can save your business thousands of dollars. If, however, the site is built without the proper considerations, it could cost your business much more down the road.
 

Questions To Ask

Before you start, ask yourself:

How-To Guide: How to Analyze Your Competitors’ Websites

As you think about developing your business website, it’s important to assess your competitors’ websites as well. Fill in your key competitors below. Visit their websites and note which features they have. What do you like or dislike about their sites? What can you learn from their sites? What do you think you can do better?

Since you’re competing for eyeballs with millions of other businesses, your business’s domain name—the web address/URL that people use to find your website—should be decided at the same time you’re naming your business. Preferably, the web address should match your business name and if it doesn’t you may consider changing the name of your business—it’s that important. When customers search for your type of business, a great domain name will help your business move up the ranks and draw traffic.

Here are some tips to remember when choosing a domain name:

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