Despite the onslaught of social media, pay-per-click and other digital marketing methods, email marketing is still one of the most popular – and effective – for small business. Here are eight essentials that can help make your email marketing campaign a success.
By Daniel Kehrer
Despite the onslaught of social media, pay-per-click and other digital marketing methods, email marketing is still one of the most popular – and effective – for small business. Here are eight essentials that can help make your email marketing campaign a success:
Rieva Lesonsky, CEO of GrowBiz Media, shares 4 tips for making sure your business gets found on the internet.
By Rieva Lesonsky
In the beginning, search engine optimization (SEO) was a specialized skill and you had to hire a professional to drive traffic to your website. Today, while SEO Is still somewhat of an art form, there are tons of tools and tips you can use to undertake the project all by yourself—with excellent results. Here are some things to keep in mind about SEO:
Web analytics means reporting, collecting, measuring and analyzing Web data. Understanding and using Web analytics can help you understand who your customers are, what they want and how well your website is meeting their needs. Here are some companies that offer Web analytics solutions.
Marketing with online videos offers several advantages to your small business. Adding videos to your website increases its chances of being found by search engines, which will boost your site’s ranking in search results. Videos are also highly likely to be shared by users via email, Facebook or Twitter, which can increase awareness of your brand.
The goal of every small business in creating a website is to drive traffic to the site and drive more business. But how do you make sure your website gets found online? There are five key ways visitors (or “traffic”) comes to your website. Here’s a closer look at each and how to increase each type of traffic for maximum results.
Having the capacity to build your own website can save your business thousands of dollars. If, however, the site is built without the proper considerations, it could cost your business much more down the road.
As you think about developing your business website, it’s important to assess your competitors’ websites as well. Fill in your key competitors below. Visit their websites and note which features they have. What do you like or dislike about their sites? What can you learn from their sites? What do you think you can do better?
Since you’re competing for eyeballs with millions of other businesses, your business’s domain name—the web address/URL that people use to find your website—should be decided at the same time you’re naming your business. Preferably, the web address should match your business name and if it doesn’t you may consider changing the name of your business—it’s that important. When customers search for your type of business, a great domain name will help your business move up the ranks and draw traffic. Here are some tips to remember when choosing a domain name.
Most small businesses use outside Web hosting companies to host their websites. Here are the most important factors to consider when selecting a Web hosting service.
If you do not have the in-house expertise needed to create your own website, one option to consider is hiring an outside Web development team. This typically includes the Web Developer, Graphic Designer, Programmer and the Internet Marketing Consultant.Use this checklist to assess each company or individual you are considering working with.