While social networking can be a useful tool for small business marketing, it can also be dangerous if not used properly.
Businesses often make the mistake of creating very obvious passwords. Why is it important to make a good password? Should you use your mothers maiden name?
What are some ways to keep your customers opening and reading your emails? What should a business keep in mind when creating an online survey?
SCORE has compiled this list of helpful technology and internet resources.
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How SCORE Helped
SETTING THE FOUNDATION FOR LONG-TERM SUCCESS – IT360 September 6, 2013
IT360, Inc. was founded in February of 2006 by Don Dawson and Matt Machala, its current President
and Vice President respectively. Their vision was to offer small and medium-sized businesses the same
support levels that were available to larger corporations, at a fraction of the cost to hire a full-time, inhouse
Soon after founding the company, Don and Matt began to meet with mentors from SCORE Peoria. As
specific issues arose, SCORE Peoria was able to bring in four different mentors to apply the right skills
and expertise at the right time for each topic.
Matt Machala, Vice President of IT360, explained, “In the past, our SCORE Counselors helped guide us
though the strategies of managing sustainable growth, the hiring process and our marketing approach.
They also helped with the loan process at one point to facilitate growth for our company.”
Today, IT360 continues to build on its reputation as a trusted advisor to companies and organizations
throughout central Illinois, the Midwest and overseas by providing proactive, cost effective business
“Much of the progress and success that IT360 has achieved to date can be closely attributed to the
relationship and guidance that we received years ago through our SCORE Counselors,” said Don
Dawson, President of IT360. “In these challenging economic times, we find that the foundation that was
laid then, and the advice that we have received over the years, is more relevant today than ever before.”
IT360 is now a successful small business that is growing, building on the solid foundation that SCORE
Peoria helped them establish in 2006-2010.
IT360 is the IT department for companies that don't have an IT staff, and serves clients in the US and
overseas http://www.it360.biz https://www.facebook.com/it360inc .
Please visit the SCORE Peoria website (www.scorepeoria.org ) or the national SCORE website
(www.score.org ) for more information. For a mentoring appointment, call 676-0755.
Most business owners know that a Voice over Internet Protocol system can save your business a considerable amount of money on phone bills, increase productivity and make communication easier. While VoIP systems are an excellent choice for most companies, it’s important to be aware of the drawbacks to using this type of system. If you’re currently choosing between VoIP and a traditional phone system, here are a few things you might want to consider.
Voice over Internet Protocol phone systems use an internet connection- rather than telephone lines- to make calls. Switching to a VoIP system can save you thousands on your monthly phone bill. Before you switch, you’ll need to make sure that your office has the capacity to support a VoIP option. You’ll need a fast internet connection, VoIP phones or VoIP adapters for your current telephones, and any necessary equipment required by the VoIP phone system provider you choose to work with.
To improve your Web page ranking, search results and traffic, consider both organic (free) and pay-per click options to get your site noticed. Remember, search engines are looking for quality content for the end user, not fancy graphics or deceptive tactics.
"Social bookmarking" sites allow you to create online bookmarks or favorites. You can access your Web-based list from any computer. You can create a profile in these link sharing sites to find and share Web content easily with people who have similar interests. You can also add buttons/icons to your Web site or blog, so people can easily submit your pages/posts to these sites & drive more traffic your way.