Technology

The most important thing to remember is to have a strategy with Twitter.  It can be a huge time waster unless you know what you want to do and how much time is a good investment for you.

By Alvah Parker, Accredited Business Counselor, SCORE NE Mass

Much has been written about marketing using Twitter.  In my estimation Twitter is just one more networking tool to use in your marketing.  It can help you to widen your circle of network connections and help you to identify good contacts.  As with all networking it is then up to you to deepen the relationship.

How text messaging is threatening and preserving the telephone conversation.

by Clive Thompson, clive@clivethomposn.net

My phone bills are shrinking. Not, unfortunately in cost.  I mean they’re getting shorter. I recently found an old bill from a decade ago; it was fully 15 pages long, because back then I was making a ton of calls - about 20 long distance once a day.  Today my bills are a meager two or three pages, at most.

Organized cyber-gangs in Eastern Europe are increasingly preying on small and mid-size companies in the United States, setting off a multimillion-dollar online crime wave that has begun to worry the nation's largest financial institutions.

By Brian Krebs, Washington Post Staff Writer, Tuesday, August 25, 2009

Organized cyber-gangs in Eastern Europe are increasingly preying on small and mid-size companies in the United States, setting off a multimillion-dollar online crime wave that has begun to worry the nation's largest financial institutions. A task force representing the financial industry sent out an alert Friday outlining the problem and urging its members to implement many of the precautions now used to detect consumer bank and credit card fraud.

SCORE offers “advisory counseling”, which is confidential strategic counseling for successful small businesses.

By Dave Conley, SCORE Accredited Business Counselor, SCORE NE Mass

One of the important services that SCORE offers, at no fee, is that of act as an advisory board to successful small businesses. While SCORE usually counsels on a tactical basis, by addressing immediate issues facing new and existing businesses. SCORE also offers “advisory counseling”, which is confidential strategic counseling for successful small businesses.

Much of marketing is about laying a strong foundation for sales, bringing qualified leads to the door and staying connected and top of mind with existing customers.

By Precision Marketing Group http://www.precisionmarketinggroup.com

Much of marketing is about laying a strong foundation for sales, bringing qualified leads to the door and staying connected and top of mind with existing customers. These goals can be achieved in a variety of ways, including:

Business like life is not static and if you do not periodically step back from the edge and take a look around you might find the world is passing you by.  Doing this while in the middle of the daily battle is a very tough thing to do.

by Mark Rosenzweig, Accredited Business Counselor, Score NE Mass

Sometimes you get the feeling that all is well.  It is a nice warm soothing feeling and then deep down in your gut you sense that you’re in trouble.  Business like life is not static and if you do not periodically step back from the edge and take a look around you might find the world is passing you by.  Doing this while in the middle of the daily battle is a very tough thing to do.

When the going gets tough, the tough…start selling. With apologies to singer/songwriter Billy Ocean, in times like these entrepreneurs need to focus on bringing in the money. That means selling more. To help you do just that, here are eight smart tips to help you boost your bottom line.

By Rieva Lesonsky, CEO, GrowBiz Media, www.growbizmedia.com

When the going gets tough, the tough…start selling. With apologies to singer/songwriter Billy Ocean, in times like these entrepreneurs need to focus on bringing in the money. That means selling more. To help you do just that, here are eight smart tips to help you boost your bottom line.

Getting the most out of a meeting is a skill anyone in or wanting to be in business can benefit from. Here are some pointers that not only will help you get the most from your meeting with a group of SCORE counselors but can apply to any meeting you may have. Some are obvious (but often over looked) and some are subtle yet can make or break the benefit you receive from a meeting.

By Jeffery Clack, SCORE Accredited Business Counselor

Getting the most out of a meeting is a skill anyone in or wanting to be in business can benefit from. Here are some pointers that not only will help you get the most from your meeting with a group of SCORE counselors but can apply to any meeting you may have. Some are obvious (but often over looked) and some are subtle yet can make or break the benefit you receive from a meeting.

Before the meeting:

How can you get your business noticed? And, what's more important in these tough economic times, how can you get noticed without breaking your budget?

By Kathy Yakal, Buzz up! on Yahoo!

In this economy, you need all the help you can get to ensure that your business is noticed amid all the noise. Marketing is the key, but which approach to take? The first thing that may pop into your mind is to send out e-mail blasts or hire a consultant. While these are good ideas, everyone's already doing the first, and the latter can be pricey. Besides, there are lots of things you can do on your own that are cheap or free.

First and foremost stay calm and don't panic!  Recessions and economic downturns have occurred before.  Prepare now to position yourself and your business to benefit from the eventual and inevitable climb back to success.

By Rod Means, SCORE Marketing Advisory Council

First and foremost stay calm and don't panic! Recessions and economic downturns have occurred before. Prepare now to position yourself and your business to benefit from the eventual and inevitable climb back to success.

Be Creative - It's time to be creative in your sales and marketing efforts. Remember two old clichés, “step out of the box” and “don't be vanilla!” Now is the time to maximize your sales and marketing effort. Don't sit back and wait.

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