Technology

While social networking can be a useful tool for small business marketing, it can also be dangerous if not used properly. 

Businesses often make the mistake of creating very obvious passwords. Why is it important to make a good password?  Should you use your mothers maiden name? 

What are some ways to keep your customers opening and reading your emails? What should a business keep in mind when creating an online survey? 

SCORE has compiled this list of helpful technology and internet resources.

BBB Online
BBBonline is a subsidiary of the Council of Better Business Bureaus. Their mission is to promote trust and confidence on the Internet. This site helps business owners with Web sites to establish an online privacy policy program.

IT 360, Inc.

IT360, Inc. finds success with help from the Peoria Chapter 0090 SCORE office IT360, Inc. 311 SW Water Street, Suite 205 Peoria, Illinois 61602 Tel: 309-283-2915 Fax: 866-653-8011 Info@IT360.biz 

More than four years after first being introduced to the Peoria Chapter of SCORE, IT360 continues to build on its reputation as a trusted advisor to companies and organizations throughout Central Illinois and the Midwest by providing proactive, cost effective business technology solutions. “Much of the progress and success that IT360 has achieved to date can be closely attributed to the relationship and guidance that we received years ago through our SCORE Mentors,” says Don Dawson, President of IT360. “In these challenging economic times, we find that the foundation that was laid then, and the advice that we have received over the years, is more relevant today than ever before.” “In the past four years, the technology landscape has changed significantly,” adds Matt Machala, Vice President of IT360. “Throughout that change, our SCORE Mentors have helped guide us though the strategies of managing sustainable growth, the hiring process, and our marketing approach. In the near future we will be meeting with our Counselors to discuss the loan process in order to facilitate further growth for our company.”

My Location
311 SW Water Street, Suite 205
Peoria IL 61602
United States
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Most business owners know that a Voice over Internet Protocol system can save your business a considerable amount of money on phone bills, increase productivity and make communication easier. While VoIP systems are an excellent choice for most companies, it’s important to be aware of the drawbacks to using this type of system. If you’re currently choosing between VoIP and a traditional phone system, here are a few things you might want to consider.

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Voice over Internet Protocol phone systems use an internet connection- rather than telephone lines- to make calls. Switching to a VoIP system can save you thousands on your monthly phone bill. Before you switch, you’ll need to make sure that your office has the capacity to support a VoIP option. You’ll need a fast internet connection, VoIP phones or VoIP adapters for your current telephones, and any necessary equipment required by the VoIP phone system provider you choose to work with.

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To improve your Web page ranking, search results and traffic, consider both organic (free) and pay-per click options to get your site noticed. Remember, search engines are looking for quality content for the end user, not fancy graphics or deceptive tactics.

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"Social bookmarking" sites allow you to create online bookmarks or favorites. You can access your Web-based list from any computer. You can create a profile in these link sharing sites to find and share Web content easily with people who have similar interests. You can also add buttons/icons to your Web site or blog, so people can easily submit your pages/posts to these sites & drive more traffic your way.

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SEO, the practice of “optimizing” your Web content in order to achieve higher rankings on search engines like Google and Yahoo!, has become popular among many Web-based businesses. SEO providers make changes to site content, links and code in order to make sure search engines can read your site accurately, often resulting in a better rank. But remember, if something sounds too good to be true, it probably is–no company can “guarantee” that you’ll be the number-one result on Google for popular keywords 100% of the time.

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