Technology

Q&A with Tonia Rojas, Product Manager for Online Store at GoDaddy 

Q:  If you own a brick-and-mortar storefront, why is it important to also maintain an online store?  

About the Author

GoDaddy LogoAs the product manager for Online Store at GoDaddy, Tania Rojas wakes up every morning excited that she can help people make their dreams come true! When she's not helping users sell online, you can find her running trails or reading sci-fi books. Connect with Tania on Google+

More and more businesses are expanding online, making it easy to purchase products with just the click of a button. But for businesses getting their start in the eCommerce space, the process can be a bit overwhelming. 

Storefront options are endless, and opportunities are virtually unlimited, but what exactly does it take to create and maintain a successful eCommerce sites?

About the Author

GoDaddy logoGenevieve Tuenge is a Content Editor and Writer for GoDaddy, focused on website builder and marketing applications for small businesses. As an avid supporter of local mom-and-pop shops, her No. 1 goal is to give small businesses the tools and information they need to thrive online. Connect with Genevieve on Google+

Q&A with Michelle Hedtke, Director of Domains Product Marketing at GoDaddy

Q: When coming up with their first domain name, what are three things small business owners should consider? 

A:

About the Author

GoDaddy logoMichelle Hedtke is the Director of Domains Product Marketing at GoDaddy.  She has been at GoDaddy for 10 years and prior to moving to the Domains team she managed many new customer acquisition programs, like SEM, affiliate programs, TV advertising and Branding/Sponsorship.  Michelle graduated with a Business Administration degree focused on Marketing and Management. 

Dave was a victim of the financial collapse of 2008. He was working as a general contractor for a major home construction company when a reduction in his company’s workforce left him high and dry. After a couple of years (and several odd jobs) the economy, as well as the home construction market, began to improve.

That’s when Dave decided to take his destiny in his own hands and branch out on his own as a licensed homebuilder and remodeler.

Of course, the first thing any new business venture needs is to let people know it exists. A website is a great way to boost brand awareness, build credibility, and connect with customers.

Dave, however, is a builder, not a writer. And he doesn’t have the budget to hire a professional to write the content for his new website. So how can he ensure that his site resonates with his potential customers? 

Here are some best practices that can help all the Daves out there create engaging content that will leave a memorable impression.

Ideas for Website Content image

About the Author

GoDaddy LogoMike Hathcote is a small business owner and serial entrepreneur with 16 years of small business experience. His current title is Manager-Customer Care Communications at GoDaddy, where he helps small businesses kick ass. In his free time, he enjoys skateboarding, snowboarding and voiceover acting. Connect with @mikehathcote on Twitter.

Think about the last five to ten websites you’ve visited: did any of them not have images of some kind? Unlikely. 

Images are an important part of any good site, and, from the anchor image on your Home page to the brand/company logo on the “About Us” page, the images you choose should work to convey the spirit of your business, as well as the knowledge, experience, and professionalism you bring to the table.

About the Author

GoDaddyA small business consultant for GoDaddy, Donny Stearman also is a freelance writer with a mind for technology and a heart for music, movies, and novels. Connect with Donny on Google+

Whether you’re online or not, doing business these days requires email! It’s a way to keep in touch with customers and vendors, receive invoices, schedule meetings, and touch base with colleagues. It’s a productivity tool that, when used correctly, can help brand your business.  

Your email address is everywhere – on your website, business card, invoices, and social media profiles – which is why it’s important to use it correctly: for branding. It might seem unnecessary or insignificant, but think of how many people use and look at your email each day!

About the Author

GoDaddy LogoGenevieve Tuenge is a Content Editor and Writer for GoDaddy, focused on website builder and marketing applications for small businesses. As an avid supporter of local mom-and-pop shops, her No. 1 goal is to give small businesses the tools and information they need to thrive online. Connect with Genevieve on Google+

To begin building a strong online presence for your small business, you need a website with at least five core pages—Home, About, Products/Services, Testimonials, and Contact.  

You can add major online marketing muscle to those fundamental pages by including a handful of key features: 

Strong Headlines

About the Author

GoDaddy logoA former small business owner and newspaper journalist, and a published nonfiction author, Andrea Rowland helps craft compelling communications for today’s go-getters through her work as a copy editor at GoDaddy. Connect with Andrea on Google+

If you want a more personalized look and a level of functionality beyond that possible with your preferred template-based website building software, you might want to consider hiring a professional website designer. A pro can work with you to bring your website vision to life. They can incorporate your ideas and the look and feel of your existing brand into a beautiful site that does everything you want it to do. 

And, if you’re just starting out on your small biz journey, a professional designer can help you come up with just the right visual elements—including a logo, color palette and fonts—to reflect the brand you hope to build.

About the Author

GoDaddy logoA former small business owner and newspaper journalist, and a published nonfiction author, Andrea Rowland helps craft compelling communications for today’s go-getters through her work as a copy editor at GoDaddy. Connect with Andrea on Google+

You’ve built your business website with awesome content including easy-to-scan info about your products or services, great images, strong headlines, clear contact info, and compelling calls to action. What else can you do on your site to leave a lasting impression on potential customers?

The answer is video.

Viral Video Image

In today’s media-rich, on-demand environment, your customers want instant gratification. You can give it to them with video. At least one good video will add another dimension to your site and could take your business through the roof.

About the Author

GoDaddy LogoMike Hathcote is a small business owner and serial entrepreneur with 16 years of small business experience. His current title is Manager-Customer Care Communications at GoDaddy, where he helps small businesses kick butt. In his free time, he enjoys skateboarding, snowboarding and voiceover acting. Connect with @mikehathcote on Twitter.

If you’re serious about growing your small business, you’ve already got a website (or are in the process of launching one). Now, you can take building an online presence for your business to the next level by starting to engage with customers through social media. That’s right—social platforms such as Facebook®, Twitter® and Pinterest® aren’t great just for posting cute puppy pics and following your kids’ college antics. 

By interacting with your current and potential customers on social media sites, you can build your brand, cultivate customer loyalty, and establish some serious credibility within your industry.

About the Author

GoDaddy LogoA former small business owner and newspaper journalist, and a published nonfiction author, Andrea Rowland helps craft compelling communications for today’s go-getters through her work as a copy editor at GoDaddy. Connect with Andrea on Google+

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