Republished by permission of FreeEnterprise.com, in agreement with NY Enterprise Report, Mardy Sitzer gives tips for making your website easily found.
Anyone with a website feels the need to improve their rankings. The idea is simple: the more people that find you, the more likely you will get leads and generate sales. We need to know that our internet investment and efforts are paying off.
So what’s wrong with that? Well, actually nothing, but it can’t be done without social media. Your PageRank is basically meaningless. Google has been telling you that for the past several years now, yet we still crave those rankings.
Republished by permission, FreeEnterprise.com, in agreement with NY Enterprise Report, presents Ivan Drucker's and Caroline Green's tips for taking charge of your business computer.
We all depend on our computers to get our work done. We take for granted that a computer is supposed to work for us, but we also feel we have to accept that the reverse is inevitable—we think we have to put up with various malfunctions and complications in order to get our machines to do what we want them to do.
Following a number of years in the insurance industry, five years ago I left my job to have a child and be a stay-at-home mom. Now that my son is beginning school, rather than returning to work, I’m thinking about starting a business. What advice can you offer? Read more...
Presented by FreeEnterprise.com, Mardy Sitzer explains what squeeze and landing pages are and how to use them effectively for your business.
You may have taken a look at your website lately to see where you can make some improvements, or are suffering with the nagging feeling that you may not be getting the leads you had hoped for.
Squeeze pages and landing pages can help you with these challenges and goals. Simply stated, these types of web pages are designed to do exactly what their names imply.
How SCORE Helped
Marketing and Social Media
Elizabeth Quintanilla, after working in both the aerospace and IT industries, decided to go into the consulting business for herself in 2009 marketing her services as “Marketing Gunslingers”. Her company offers strategic marketing, branding and web technologists, who additionally assist in implementing social media and marketing automation to address specific business and marketing needs.
She helps her clients with market research, identifying stakeholder inputs, messaging, social channel strategies and understanding the impact of emerging business and technology trends with their implications for her customers. She now has clients in Canada and Mexico as well as the U.S.
When not working with clients she frequently gives seminars on business technology, social media and community outreach. She also does a social media workshop for SCORE. As if this were not enough, Elizabeth is a City of Austin Commissioner on the Austin Community Technology and Telecommunications Commission.
SCORE helped Elizabeth by encouraging her to spend more time on self marketing, establish a base load of client projects to provide a steady income stream, and manage her time more effectively by reducing pro bono and volunteer time.
- Elizabeth Quintanilla -
E.Q. Consultants Group
How SCORE Helped
Organic Web Designs
What started out to be a wedding consulting business ended up as a successful web design company and continues to diversify. When Timothy Bray came to SCORE for help in setting up a wedding consulting business the idea gradually changed and became “Organic Web Designs” which started as an exclusive web design company that specialized in a handmade approach to web design. Since its beginning in 2008 it has slowly transformed itself into an all-purpose business development agency working with advertising, social marketing and across-the line branding.
He believes that the future of advertising is entertainment and that there is a growing need to make advertisements more engaging by creating elements of fun, excitement and humor; almost to the point where you can’t even tell if it’s an advertisement. Therefore, his new direction is toward a full-service advertising company based on storytelling; creating dramatic, engaging in-depth tales about businesses.
SCORE has helped with many issues ranging from business plans, interpersonal business relationships, marketing and operational issues. Tim states that the most important things he has learned about owning his own business is having a continuously disciplined, positive, flexible and consistent attitude towards all endeavors.
“SCORE has been a blessing!”
- Timothy Bray -
Organic Web Design
ReadyTalk.com provides information, guidance and best practices regarding hosting webinars, online conferences, training and podcasts.
With careful thought, planning and teamwork, your Web Seminar will be a huge success. After
the planning phase, you’ll move into marketing, registration, confirmation, speaker management,
contingency plans and follow up.
Presented by FreeEnterprise.com. Michelle Court interviews business owners about the apps they find most useful for managing and growing their small business.
Business owners discuss the apps they feel are most useful for their business.
Caroline Green, IvanExpert
“Keynote is like PowerPoint for Macs, and uses presentation software. You can make a PowerPoint presentation on your computer, put it on your iPad, and use the iPad to actually give the presentation. We’ve used the app and connected it to a projector, which was really cool.”