You want to be successful. Maybe you have an idea for a small business. Perhaps you’ve already started one and are looking to take it to the next level. Whatever your goal, SCORE and GoDaddy are here to help you launch your digital identity. From establishing a lead-generating website to reaching your target market through social media, we have what you need to effectively market your brand, connect with customers and generate sales online.
Why do you need to develop a digital identity?
Your actual store might close its doors at 5 p.m., but a website is open 24/7 to showcase your products and services, contact information, store hours and more.
According to Verisign’s 2013 small business survey, 71 percent of small businesses agree having a website has made it easier for customers to find their business. More and more business owners are turning to free website builders as an easy and economical way to bring their business online. Created for the non-technical user, these tools provide easy-to-use templates that let you point and click your way to a new website. Building a successful site using these tools is easier by following these three guidelines before you start.
Identify your website needs.
The customer’s shopping experience influences when they purchase and how much they spend, both in person and online. Make sure your website provides holiday shoppers with elements that improve their online shopping experience.
Web Expert Shawn Pfunder as he discusses key strategies for online sales success during the holidays and every day. Tips will cover:
“How can I get found on the Internet?” This is probably one of the most-asked questions among small business owners, and for good reason. The ever-increasing presence of the Internet as a marketing channel has made search engine optimization and marketing a priority for small businesses regardless of what they do, or where their potential customers are located.
Digital marketing expert Elisabeth Osmeloski is the ideal guide to answer this question. Building on her extensive experience in agency and brand marketing, she is a key leader for two of the leading trade publications in digital marketing, and is President of SLCSEM.org, Utah’s professional association for online marketers.
The Worcester Business Resource Alliance (WBRA) is a loose network of business professionals, technical assistance providers, lenders, and community development organizations that provide services to entrepreneurs, small business owners and managers in Central Massachusetts. Each month, representatives meet to collaborate and update each other on upcoming events. Current WBRA member organizations are outlined for the convenience of prospective clients at http://wbra.wordpress.com/organizations/.
The latest update of upcoming WBRA business events is found at http://wbra.wordpress.com/upcoming-events/.