Mobile

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Published Jan. 7, 2013 application/pdf icon

Christine Birkner of the American Marketing Association offers tips for small businesses looking to get started with mobile marketing.

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More and more small businesses are tapping into the power of mobile to reach customers on a hyper-local level.

Mobile is New Mindset in 2013

Date
Fri, 2013-01-04 11:34

For 2013, one thing is certain, says Hal Finkelstein, South Palm Beach SCORE chairman. "Everybody that expects to keep up with the business world has to be mobile, including the mom and pops, which make up 70 percent of Florida businesses," said Finkelstein.

"Small businesses right now are focusing more on sales than fiscal cliffs or health care," says Finkelstein. "Sales are the blood of a company and if you don't have sales, you don't have a business."

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