Internet & Online Business

Before launching a website for your business, read these tips for getting started. Sponsored by Google.

Tips for choosing a domain name Google GYBO

Before you launch a website for your business, you need to choose a web address (sometimes referred to as a domain name or URL).
Here are some tips for getting started.

About the Author

Google logoGoogle is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world.

“How can I get found on the Internet?”

This is probably one of the most-asked questions among small business owners, and for good reason. The ever-increasing presence of the Internet as a marketing channel has made search engine optimization and marketing a priority for small businesses regardless of what they do, or where their potential customers are located.

Digital marketing expert Elisabeth Osmeloski is the ideal guide to answer this question. Building on her extensive experience in agency and brand marketing, she is a key leader for two of the leading trade publications in digital marketing, and is President of SLCSEM.org, Utah’s professional association for online marketers.

Q:

Internet-related technology and marketing seem to evolve on an almost hourly basis. Because entrepreneurs must stay focused on their business, what are some easy, time-efficient ways to stay in touch with what’s happening?

About the Author

Elisabeth OsmeloskiBuilding on her extensive experience in agency and brand marketing, Elisabeth Osmeloski is a key leader for two of the leading trade publications in the digital marketing space. She is also co-founder and President of SLCSEM.org, Utah’s professional association for online marketers, dedicated to educating marketers on best practices for SEO, SEM, social media marketing, and related disciplines.

10 Tips For Building a Business-Class Website

Summary

Key concepts of having a great, business-class website.

Even with the dominance of social media in today’s marketplace, websites are still one of the most important communication tools a business can possess. It’s often the central hub through which you communicate with customers and let the world in general know about your business.

David DeArmond of Baton Rouge SCORE gives advice for evaluating cloud storage services.

You’ve probably been inundated with talk about “working in the cloud” and how putting your files and documents in cyberspace can help your business save time, be more efficient and get on the fast track to success. But as you consider using cloud services it is vital to the survival of your business that you place your data in good hands.  Below are some questions to help you compare services and choose the ones that are best for your business.

About the Author

David DeArmond is a SCORE mentor in Baton Rouge, LA, whose expertise is in information technology. For your free mentoring appointment, visit www.score.org/mentors.

10 Things Every Website Must Have To Drive Sales

Summary
10 Things Every Website Must Have to Drive Sales

Every small business deserves a website that makes them money

Whether you already have a website, or you’re looking to build one, hear from Shawn Pfunder on the top 10 things your website MUST HAVE to turn visitors into customers. Join us for this 45 minute workshop to learn how to: 

 

Looking to start a business? If you want something with big potential that doesn’t take much startup capital, consider an online service of some type. A major shift toward purchasing both consumer and business-to-business services online has created a slew of opportunities for would-be entrepreneurs.

By Daniel Kehrer
Founder, BizBest.com
 
Looking to start a business? If you want something with big potential that doesn’t take much startup capital, consider an online service of some type. A major shift toward purchasing both consumer and business-to-business services online has created a slew of opportunities for would-be entrepreneurs.

About the Author

Daniel Kehrer headshotDaniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.
BizBest logo

A business website, SEO, SEM, email marketing and local search directories are essential tools in attracting customers to your health and beauty business.

Online marketing has become a “must-do” for any health and beauty business seeking to attract loyal customers. Here’s what you need to know.

Website

Creating a basic website for your spa, salon or store doesn’t have to cost a lot of money or take a lot of time, but it will help you attract a lot of new customers. When looking for a place to buy health or beauty products, services or treatments, many people go online to search for beauty supply stores or to read reviews of local spas and salons.

Presented by FreeEnterprise.com, Mardy Sitzer explains what squeeze and landing pages are and how to use them effectively for your business.

 

You may have taken a look at your website lately to see where you can make some improvements, or are suffering with the nagging feeling that you may not be getting the leads you had hoped for.

Squeeze pages and landing pages can help you with these challenges and goals. Simply stated, these types of web pages are designed to do exactly what their names imply.

Rieva Lesonsky, CEO of GrowBiz Media, shares 4 tips for making sure your business gets found on the internet.

By Rieva Lesonsky

 

In the beginning, search engine optimization (SEO) was a specialized skill and you had to hire a professional to drive traffic to your website.

Today, while SEO Is still somewhat of an art form, there are tons of tools and tips you can use to undertake the project all by yourself—with excellent results. Here are some things to keep in mind about SEO:

Since you’re competing for eyeballs with millions of other businesses, your business’s domain name—the web address/URL that people use to find your website—should be decided at the same time you’re naming your business. Preferably, the web address should match your business name and if it doesn’t you may consider changing the name of your business—it’s that important. When customers search for your type of business, a great domain name will help your business move up the ranks and draw traffic.

Here are some tips to remember when choosing a domain name:

Syndicate content