Published Dec. 18, 2013
Whether consumers are on their computers, their phones or their tablets, social media seems to be the common denominator that will keep them occupied in 2014, according to eMarketer’s report “Key Digital Trends for 2014.” And with 70 percent of marketers expecting their businesses to spend more money on social media in 2014, if you don’t have a social media plan in place, you could be falling behind the competition.
Here are some of the trends you need to be aware of for social media success:
Published Dec. 15, 2013
MARKETING IN TODAY'S MARKETPLACE
By Bill Jarrett – SCORE Mentor
Published Dec. 3, 2013
You want to be successful. Maybe you have an idea for a small business. Perhaps you’ve already started one and are looking to take it to the next level. Whatever your goal, SCORE and Go Daddy are here to help you launch your digital identity. From establishing a lead-generating website to reaching your target market through social media, we have what you need to effectively market your brand, connect with customers and generate sales online.
Why do you need to develop a digital identity?
Your actual store might close its doors at 5 p.m., but a website is open 24/7 to showcase your products and services, contact information, store hours and more.
Published Nov. 18, 2013
It would be cliché to begin by saying that we are in a global economy. Everyone knows that, with the possible exception of the tin-foil hat crowd. Successful marketing strategies in this de facto global economy require a symphonic approach, otherwise, a cacophony will result and failure is almost certain.
Every aspect of a company’s marketing strategy must be carefully analyzed and reviewed. There are faux pas in domestic marketing campaigns. Obviously the opportunities to fail in foreign campaigns are significantly higher.
Western businesses focus on fundamentals such as strategy, research, product development, pricing, promotion and distribution. While these are certainly equally important in overseas markets other factors must be brought into the equation.
has put together a panel of online marketing experts to share strategies that can help you meet your business goals. We'll share tips and tactical next-- or first-- steps for social media, SEM, display ads and SEO!
Published Oct. 31, 2013