Marketing

Whether consumers are on their computers, their phones or their tablets, social media seems to be the common denominator that will keep them occupied in 2014, according to eMarketer’s report “Key Digital Trends for 2014.” And with 70 percent of marketers expecting their businesses to spend more money on social media in 2014, if you don’t have a social media plan in place, you could be falling behind the competition.

Here are some of the trends you need to be aware of for social media success:

About the Author

Rieva Lesonsky, CEO GrowBiz Media & Co-Owner SmallBizDaily.comRieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+ and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Social Media Demystified

Summary

Marketing in Today's Marketplace

Date
Wed, 2013-12-04 18:00

MARKETING IN TODAY'S MARKETPLACE

By Bill Jarrett – SCORE Mentor

 

You want to be successful. Maybe you have an idea for a small business. Perhaps you’ve already started one and are looking to take it to the next level. Whatever your goal, SCORE and Go Daddy are here to help you launch your digital identity. From establishing a lead-generating website to reaching your target market through social media, we have what you need to effectively market your brand, connect with customers and generate sales online.

Golden EggWhy do you need to develop a digital identity?

Accessibility
Your actual store might close its doors at 5 p.m., but a website is open 24/7 to showcase your products and services, contact information, store hours and more.
 
Branding

About the Author

Go Daddy LogoGo Daddy offers everything you need to make a name for yourself on the Web, from domain names and website builders to complete eCommerce solutions. They've earned their place as the world's #1 ICANN-accredited domain registrar by delivering world-class products at competitive prices and supporting them with industry-best service, delivered 24/7/365.

It would be cliché to begin by saying that we are in a global economy. Everyone knows that, with the possible exception of the tin-foil hat crowd. Successful marketing strategies in this de facto global economy require a symphonic approach, otherwise, a cacophony will result and failure is almost certain.

Every aspect of a company’s marketing strategy must be carefully analyzed and reviewed. There are faux pas in domestic marketing campaigns. Obviously the opportunities to fail in foreign campaigns are significantly higher. 
 
Western businesses focus on fundamentals such as strategy, research, product development, pricing, promotion and distribution. While these are certainly equally important in overseas markets other factors must be brought into the equation.
 

About the Author

Andrew Cravenho, CEO - CBAC & Factor AuctionAndrew Cravenho is the CEO of CBAC LLC & Factor Auction. As a serial entrepreneur, Andrew focuses on helping both small and medium sized businesses take control of their cash flow. Prior to CBAC, Andrew founded an annuity financing company relieving tort victims of financial hardship.

Online Marketing: An Introduction to Using Online Tactics to Grow Your Business

Summary
Groupon has put together a panel of online marketing experts to share strategies that can help you meet your business goals. We'll share tips and tactical next-- or first-- steps for social media, SEM, display ads and SEO!
 

How to Get Entire Neighborhoods Aware of and Using Your Business - Learn About EDDM

Summary
How to Get Everyone in The Neighborhood Aware of And Using Your BusinessWhether direct mail is currently in your marketing mix, or you’ve never used it before, you won’t want to miss learning about Every Door Direct Mail®, a program USPS created just for small business.

Selling Online: 10 Tips to Fill Holiday Shopping Carts

Summary
Selling Online: 10 Tips to Fill Holiday Shopping Carts
The customer’s shopping experience influences when they purchase and how much they spend, both in person and online. Make sure your website provides holiday shoppers with elements that improve their online shopping experience.
 

The ONLY Three Marketing Strategies

Date
Tue, 2013-10-08 12:55

The ONLY Three Marketing Strategies

By

Gerald G. Smith, BS, MBA

SCORE Central Oregon

 

Email Marketing Automation

Summary
According to DMA Interactive, 54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.
 
Growing and converting your email is still one of the biggest missed opportunities I see with all my clients. Companies tend to give up once they send just a few email with no response. By simply implementing proven strategies, tactics and software, you can significantly and I mean significantly increase your bottom line.
 
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