Marketing

Email marketing is one of the most effective ways for a small business to reach out to customers. Get started on your email marketing program with this checklist.

Get Ready

  • Set goals for your email marketing program that support your overall marketing goals.
  • Collect customer names and email addresses to build your business’s email list by:

✓ Placing a clearly visible email sign-up field on the home page of your business website

✓ Placing an email sign-up sheet at the point of sale in your business or asking for email addresses when customers check out

About the Author

Verisign logo - Online Marketing
 
 
 
 
 
 
 
 

As the global leader in domain names, Verisign powers the invisible navigation that takes people to where they want to go on the Internet. For more than 15 years, Verisign has operated the infrastructure for a portfolio of top-level domains that today includes .com, .net, .tv, .cc, .name, .jobs, .edu and .gov, as well as two of the world’s 13 Internet root servers. Verisign’s product suite also includes Managed DNS Services, Distributed Denial of Service (DDoS) Protection Services and iDefense Security Intelligence Services. To learn more about what it means to be Powered by Verisign, please visit VerisignInc.com.
 

Effective website content not only attracts users to your business website, but also keeps them there longer and persuades them to take action.

Use this checklist to develop effective website content.

 

About the Author

Verisign logo - Online Marketing
 
 
 
 
 
 
 
 
 
As the global leader in domain names, Verisign powers the invisible navigation that takes people to where they want to go on the Internet. For more than 15 years, Verisign has operated the infrastructure for a portfolio of top-level domains that today includes .com, .net, .tv, .cc, .name, .jobs, .edu and .gov, as well as two of the world’s 13 Internet root servers. Verisign’s product suite also includes Managed DNS Services, Distributed Denial of Service (DDoS) Protection Services and iDefense Security Intelligence Services. To learn more about what it means to be Powered by Verisign, please visit VerisignInc.com.
 

The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, Yext's Tyler Donahue explains how you can make the most of your online presence and attract new customers to your small business.

How do people see and use your business online? What are the ways a small business with a local storefront can benefit from online advertising? What are the best free tools to use? Get answers to these questions and more from Yext's Tyler Donahue.

Listen Now:

The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. Hear from Rieva Lesonsky as she shares her insights for what works in keeping the customer happy, engaged, and spending money.

What should business owners consider when creating an ecommerce site? How can you make Small Business Saturday work for you? What are the latest consumer trends to be aware of? Get these answers and more from small business expert, Rieva Lesonsky as she shares her insights for what works in keeping the customer happy, engaged, and spending money.

The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. Listen to this podcast to hear SCORE mentor Hal Shelton share his insights on developing strategies for your small business.

If you are planning to start a business, grow an existing business, or start a nonprofit, this podcast is for you. Wherever you are in your journey, you have a need to develop the knowledge and plans to guide you to a successful business operation.  While this learning and planning process takes many forms, shapes, and levels of intensity, it is all considered part of the business planning process.  Learn how a well thought out business plan can dramatically turn the odds in your favor.

Customers – and, yes, that means YOUR customers, too – are spending more time on social media and mobile devices than ever before.

As a result, small business owners are increasingly using social media as a way to not just communicate with customers, but to provide various forms of customer service as well. 

Using social media for customer service offers great advantages. It’s fast, for one thing, and lets you easily provide personalized responses that can also be seen (and appreciated) by others.

By monitoring social channels you might also discover customers with issues you weren’t aware of and might otherwise not have realized were a problem. Not everyone will pick up the phone or send an email to alert you, but they might comment on the issue in social media.

About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.

Branching out and making your business into a franchise is a great way to grow your brand and your revenue, but it isn’t without a lot of work. You’re dealing with several different managers and staff, different locations, but one overall budget. While you might have a solid plan in place about how you’re going to evaluate these managers, how you’re going to hire, etc., SEO and online concerns seem to fall into a weird place. Should you manage all SEO at the national branch level, or is this best put into the hands of franchisees?

About the Author

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for the nationally recognized SEO Company HigherVisibility.com that offers online marketing services to a wide range of companies across the country. 

Perspectives From Small Businesses With an Online Presence

State of U.S. Small Business OnlineWebsites are online presence of choice

78% use a company website as their online presence. Globally that number is 72%

65% created a company website because it makes them look more credible.

About the Author

Verisign logo - Online Marketing
 
 
 
 
 
 
 
 
 
As the global leader in domain names, Verisign powers the invisible navigation that takes people to where they want to go on the Internet. For more than 15 years, Verisign has operated the infrastructure for a portfolio of top-level domains that today includes .com, .net, .tv, .cc, .name, .jobs, .edu and .gov, as well as two of the world’s 13 Internet root servers. Verisign’s product suite also includes Managed DNS Services, Distributed Denial of Service (DDoS) Protection Services and iDefense Security Intelligence Services. To learn more about what it means to be Powered by Verisign, please visit VerisignInc.com.

It’s not enough to have a website these days. Your site needs to be marketed, promoted and nurtured. Part of the that process is staying on top of site activity, who’s coming to your site, where they’re going and what they’re doing. Essentially you have to hold your site accountable so you can measure your success, understand your return on investment and make the necessary changes to ensure your site is profitable.

That sounds complicated, but it’s not. Most of the answers will be found in your website’s analytics.  You just need to access and study them, and then apply what you’ve learned.

In this article, Rieva Lesonsky, CEO of GrowBiz Media, talked to Steve Cooper, the co-founder of Hitched Media. Cooper pays close attention to his site’s analytics and explains what other small business owners should look for.

Why is it important to pay attention to your website’s analytics?

About the Author

Verisign logo - Online Marketing
 
 
 
 
 
 
 
 
 
As the global leader in domain names, Verisign powers the invisible navigation that takes people to where they want to go on the Internet. For more than 15 years, Verisign has operated the infrastructure for a portfolio of top-level domains that today includes .com, .net, .tv, .cc, .name, .jobs, .edu and .gov, as well as two of the world’s 13 Internet root servers. Verisign’s product suite also includes Managed DNS Services, Distributed Denial of Service (DDoS) Protection Services and iDefense Security Intelligence Services. To learn more about what it means to be Powered by Verisign, please visit VerisignInc.com.
 
 

Rieva Lesonsky, CEO GrowBiz MediaRieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+   and Twitter.com/Rieva and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Analyzing your website’s performance can be overwhelming in the beginning. But, its important because tracking and measuring your audience’s online behavior will help you to determine what about your site is working well—and what isn’t working at all. Once you have this information, you can make informed decisions on where to invest your time or money and where there are opportunities for improvement.

Before digging into any specific metrics, first start with these things in mind:

  • Know the objectives of your website.
  • Just because something can be counted, doesn’t mean it should.
  • Focus on one metric (for example, visits or visitors) to ensure you are comparing apples to apples.
  • Be ready to respond!

Once you are ready to begin the metrics work, here are some recommendations on key metrics to focus on to better understand how your site is performing.

About the Author

Verisign logo - Online Marketing
 
 
 
 
 
 
 
 
 
As the global leader in domain names, Verisign powers the invisible navigation that takes people to where they want to go on the Internet. For more than 15 years, Verisign has operated the infrastructure for a portfolio of top-level domains that today includes .com, .net, .tv, .cc, .name, .jobs, .edu and .gov, as well as two of the world’s 13 Internet root servers. Verisign’s product suite also includes Managed DNS Services, Distributed Denial of Service (DDoS) Protection Services and iDefense Security Intelligence Services. To learn more about what it means to be Powered by Verisign, please visit VerisignInc.com.
 
Syndicate content