Steve Strauss, founder of, introduces a challenge involving online content for small businesses.

Steve Strauss headshot

I am very excited to share with you today an exciting new venture that I have launched with a company called Outbrain that is designed to help you get more traffic to your website, and in the process, ultimately, to get you more business.

It’s called The Great Outbrain Challenge.

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Every small business wants more customers. But how do you get “good” customers? These are the kinds of customers that start-ups and famous brands alike have found thanks to Sam Richter.

A best-selling author and expert on sales and marketing, Sam was named one of the nation’s Top 25 Most Influential Sales Leaders in both 2011 and 2012. His most recent best-selling book, Take the Cold Out of Cold Calling, has also won numerous awards, including 2012 Sales Book of the Year from the American Association of Inside Sales Professionals.


About the Author

Sam Richter is an internationally recognized expert on sales, marketing, and reputation management. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world's most famous brands.

Sam has been featured in thousands of television and radio programs and national and online publications, and has presented his customized Know More! keynote and training programs to audiences around the globe.

Traditional marketing methods, such as direct mail, advertising, public relations, events and referrals, are still effective ways to attract and retain customers.

Every health and beauty business owner wants to attract new customers and keep them coming back. Don’t give up on the traditional marketing methods. They’re still a great way to attract new customers—or add to your current marketing mix. Here’s an overview of traditional tactics to consider.

A business website, SEO, SEM, email marketing and local search directories are essential tools in attracting customers to your health and beauty business.

Online marketing has become a “must-do” for any health and beauty business seeking to attract loyal customers. Here’s what you need to know.


Creating a basic website for your spa, salon or store doesn’t have to cost a lot of money or take a lot of time, but it will help you attract a lot of new customers. When looking for a place to buy health or beauty products, services or treatments, many people go online to search for beauty supply stores or to read reviews of local spas and salons.

Learn how two hot new marketing trends—mobile marketing and daily deals—can help you attract and keep customers.

Two of the most effective marketing methods for your health and beauty are still emerging, but rapidly being adopted by consumers seeking convenience and savings. Here’s a closer look.

Online marketing is a must for any small business today. Here’s what you need to know.

Online marketing is a must for any small business today. Here’s what you need to know.


Creaing a basic business website doesn’t cost much, but will attract a lot of new customers. At minimum, your website should include your hours of operation, phone number, address and a photo of your location. Ideally, add more information such as a map, an email address and links to your business’s social media accounts. You can also add ecommerce features, videos, articles or blog posts.

Two of the most effective marketing methods for your small business are still emerging, but rapidly being adopted by consumers craving convenience and savings.

New Marketing TacticsTwo of the most effective marketing methods for your small business are still emerging, but rapidly being adopted by consumers craving convenience and savings.

Use geolocation platforms, ratings and review sites, and social media tools like Facebook and Twitter to attract new customers.

Smart health and beauty entrepreneurs know that social media is one of the hottest marketing tools today. Here’s how social media can help you attract and retain customers.

Visa® Small Business Spend Insights monitors the economic confidence of U.S. small business owners by analyzing Visa Business card spend data and responses to a quarterly survey. Small businesses and those serving them can benefit from the trends and insights obtained from Visa’s proprietary research.

Small Business Owner Team

Small business owners maintain cautious optimism

Despite growing confidence that they will see increases in revenue and profits, economic concerns continue to fluctuate among business owners with recovery from recession topping the list.

Steve Strauss, founder of, shares tips for creating interesting written content for your business.

Steve Strauss headshotQ: Steve – I attended a webinar you gave and you suggested that these days most small businesses also have to be content creators if they want to get noticed online. My issue is that I didn’t finish college and I don’t think that writing is my strong suit. So what does someone like me do?


 (Part 2 of 2)

About the Author

Steven D. Strauss is a lawyer and writer and is one of the country's leading experts on small business as well as an international business speaker. The best-selling author of 17 books, his latest is the all-new 3rd ed. of The Small Business Bible. You can listen to his weekly podcast, Small Business Success Powered by Greatland, visit his new website for the self-employed, TheSelfEmployed, follow him on Twitter, and "like" TheSelfEmployed on Facebook. You can e-mail Steve at: © Steven D. Strauss

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