Steve Strauss, founder of www.theselfemployed.com, introduces a challenge involving online content for small businesses.
I am very excited to share with you today an exciting new venture that I have launched with a company called Outbrain that is designed to help you get more traffic to your website, and in the process, ultimately, to get you more business.
Every small business wants more customers. But how do you get “good” customers? These are the kinds of customers that start-ups and famous brands alike have found thanks to Sam Richter.
A best-selling author and expert on sales and marketing, Sam was named one of the nation’s Top 25 Most Influential Sales Leaders in both 2011 and 2012. His most recent best-selling book, Take the Cold Out of Cold Calling, has also won numerous awards, including 2012 Sales Book of the Year from the American Association of Inside Sales Professionals.
Sam Richter is an internationally recognized expert on sales, marketing, and reputation management. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world's most famous brands.
Sam has been featured in thousands of television and radio programs and national and online publications, and has presented his customized Know More! keynote and training programs to audiences around the globe.
Visa® Small Business Spend Insights monitors the economic confidence of U.S. small business owners by analyzing Visa Business card spend data and responses to a quarterly survey. Small businesses and those serving them can benefit from the trends and insights obtained from Visa’s proprietary research.
Despite growing confidence that they will see increases in revenue and profits, economic concerns continue to fluctuate among business owners with recovery from recession topping the list.
Steve Strauss, founder of www.theselfemployed.com, shares tips for creating interesting written content for your business.
Q: Steve – I attended a webinar you gave and you suggested that these days most small businesses also have to be content creators if they want to get noticed online. My issue is that I didn’t finish college and I don’t think that writing is my strong suit. So what does someone like me do?
Word of mouth has long been considered the best advertising a small business can get. And in today’s digital world, word of mouth is even more important and effective than ever. But the social media explosion has transformed how word of mouth works.
Word of mouth has long been considered the best advertising a small business can get. And in today’s digital world, word of mouth is even more important and effective than ever. But the social media explosion has transformed how word of mouth works.
Social media vastly amplifies word of mouth in a 24/7 system. But many business owners are puzzled about how this works, and what to do.
Here's a question I'm getting more often from business owners and start-ups: What's the difference between "paid, owned and earned" media for marketing? And how do I use them together?
The whole “owned-earned-paid” thing is familiar to advertising and PR pros, but rather mysterious to millions of small business owners. Yet understanding the digital-world differences — and how to deploy owned, earned and paid media to grow sales — is critical. This five-step "cheat sheet" for small and local businesses should help.
Here's a question I'm getting more often from business owners and start-ups: What's the difference between "paid, owned and earned" media for marketing? And how do I use them together?
Sometimes accomplishing the “unimaginable” is the only means to overcoming the “unthinkable.” For 30 years, Annemarie du LeBohn had lived with fear, self-doubt and low confidence as a result of being raped and stalked by her attacker. In 2010, she took matters into her own hands and decided to challenge herself to accomplishing the ultimate physical and mental challenge: the Ironman. A 2.4 mile swim, 112 mile bike ride and 26.2 mile run – and of course, the mental discipline and perseverance to do it all – turned out to be the prescription for turning her life around. Suddenly life was not only possible but fun; she could create goals and accomplish them. One of those goals was turning her story into a motivational speaking business and SCORE mentors Tom Patty and Betty Otte helped make that a reality.
Annemarie’s motivational speech shows people that they can overcome anything and succeed. The speech shares 3 mental tools to create a positive mindset and 7 Ironman training tools that anyone can use to achieve their goals.
Annemarie has been a guest speaker on national radio shows, featured in Toastmasters International magazine (distributed to 135 countries in 7 languages) and had speeches booked a year in advance. She was featured as an inspirational athlete in USA Triathlon magazine. In October 2012, she spoke at TEDxOrangeCoast on the theme of Redefining Relevance.
Through the corporate social responsibility (CSR) side of her business, she is currently working with a Fortune 1000 company on their CSR communication efforts and she’s spoken about the topic at trade shows and in social media. She has partnered with the Microsoft Store to host corporate social responsibility workshops for Microsoft’s clients in Southern California.
How SCORE Helped
Mentor Tom Patty focused on helping and inspiring the public speaking side of Annemarie’s business while mentor Bette Otte mentored the CSR side. Tom outfitted Annemarie with public speaking advice including defining her message, practicing the speech 20 times and using the same confidence she’d needed for the Ironman. Betty helped Annemarie to focus on tasks to build the corporate social responsibility business including creating a business priority list, defining her brand, and developing a prospect list. And just as importantly, she coached her on how to say 'No' to projects that were not beneficial to her goals.
How To Articles
Published Oct. 24, 2012
Existing customers are the best target for increased revenue. Use this checklist to identify the marketing tactics you can use to upsell, cross-sell or resell products and services to your current customer base.
Steve Strauss, founder of www.theselfemployed.com, shares tips for creating interesting written content for your business.
Q: Steve – I attended a webinar you gave and you suggested that these days most small businesses also have to be content creators if they want to get noticed online. My issue is that I didn’t finish college and I don’t think that writing is my strong suit. So what does someone like me do?
Steve Strauss, founder of www.theselfemployed.com, gives instructions for managing the online reputation of your business.
Q: I know how important it is to protect my reputation in the “real” world, but I recently found out just how important it is to do it in the virtual world as well. My business recently dropped off significantly and I couldn't understand why. Then I Googled my business and found a scathing review from an upset customer.
Print
Sam Richter is an internationally recognized expert on sales, marketing, and reputation management. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world's most famous brands.
Q: Steve – I attended a webinar you gave and you suggested that these days most small businesses also have to be content creators if they want to get noticed online. My issue is that I didn’t finish college and I don’t think that writing is my strong suit. So what does someone like me do?
