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It’s a well known fact that many people fear giving public presentations almost as much as death. The events, when objectively compared in the light of day are obviously very different, but that’s true of many situations.

By Paul Jermain leader of an Entrepreneurial Training Program for the Commonwealth of Massachusetts in partnership with Northern Essex Community College

Much of marketing is about laying a strong foundation for sales, bringing qualified leads to the door and staying connected and top of mind with existing customers.

By Precision Marketing Group http://www.precisionmarketinggroup.com

Much of marketing is about laying a strong foundation for sales, bringing qualified leads to the door and staying connected and top of mind with existing customers. These goals can be achieved in a variety of ways, including:

Business like life is not static and if you do not periodically step back from the edge and take a look around you might find the world is passing you by.  Doing this while in the middle of the daily battle is a very tough thing to do.

by Mark Rosenzweig, Accredited Business Counselor, Score NE Mass

Sometimes you get the feeling that all is well.  It is a nice warm soothing feeling and then deep down in your gut you sense that you’re in trouble.  Business like life is not static and if you do not periodically step back from the edge and take a look around you might find the world is passing you by.  Doing this while in the middle of the daily battle is a very tough thing to do.

As a chemistry teacher many years ago I instructed my students to heat iron filings and sulfur. Each time they did the result was exactly the same –iron sulfide.

By Alvah Parker, SCORE Accredited Counselor, Chapter 411, Northeast Massachuestts

As a chemistry teacher many years ago I instructed my students to heat iron filings and sulfur. Each time they did the result was exactly the same –iron sulfide.

Wouldn't it be nice if marketing worked the same way? Then all the career and business tips you have read would work immediately. Network at a meeting one evening and the next morning tons of potential new clients call you. That would be wonderful and you would love it! So would I!

When the going gets tough, the tough…start selling. With apologies to singer/songwriter Billy Ocean, in times like these entrepreneurs need to focus on bringing in the money. That means selling more. To help you do just that, here are eight smart tips to help you boost your bottom line.

By Rieva Lesonsky, CEO, GrowBiz Media, www.growbizmedia.com

When the going gets tough, the tough…start selling. With apologies to singer/songwriter Billy Ocean, in times like these entrepreneurs need to focus on bringing in the money. That means selling more. To help you do just that, here are eight smart tips to help you boost your bottom line.

Competitive Analysis Pays Off

By Paul Jermain, leader, Entrepreneurial Training Program for the Commonwealth of Mass.

Recently, the New England Patriots NFL team played the well-regarded Chicago Bears in a Chicago blizzard. They won handily, outscoring the Bears by 29 points. Both teams had excellent track records going into the late season game. What happened?

Even in an age of modern and high-tech communication, the most powerful and effective means of generating new business is word-of-mouth.  People turn to trusted friends or colleagues for recommendations regarding product or service providers.

By Score National

Even in an age of modern and high-tech communication, the most powerful and effective means of generating new business is word-of-mouth.  People turn to trusted friends or colleagues for recommendations regarding product or service providers.

And because word-of-mouth referrals are free, you can’t beat the return on investment that a positive referral can generate.

What have you gained by being a member of the Chamber?  You have probably gotten far more out of it than you realize.

by Lorena Prime, Owner of Clearly Organized, www.clearlyorganizedlife.com

This world is a network and community of small business bravehearts with entrepreneurial drive and a belief that they will make it, and the lion’s share are… for today. And that’s what small business is often all about, the present. It’s frequently tenuous, living on the edge.

By Kerry Hannon, author of  What’s Next? Follow Your Passion and Find Your Dream Job, www.kerryhannon.com.

I spend a great deal of time in the small Virginia towns of Culpeper, Sperryville, Warrenton and Washington, all about an hour-plus drive from Washington, DC, and none too far from Shenandoah National Park.

Getting the most out of a meeting is a skill anyone in or wanting to be in business can benefit from. Here are some pointers that not only will help you get the most from your meeting with a group of SCORE counselors but can apply to any meeting you may have. Some are obvious (but often over looked) and some are subtle yet can make or break the benefit you receive from a meeting.

By Jeffery Clack, SCORE Accredited Business Counselor

Getting the most out of a meeting is a skill anyone in or wanting to be in business can benefit from. Here are some pointers that not only will help you get the most from your meeting with a group of SCORE counselors but can apply to any meeting you may have. Some are obvious (but often over looked) and some are subtle yet can make or break the benefit you receive from a meeting.

Before the meeting:

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