Social Media

Presented by FreeEnterprise.com, Jasmine Sandler shares why blogging helps define your small business.

Many businesses struggle with the challenge of brand development, getting seen, or becoming well known. Effective and frequent blogging, both internally and for key, targeted blog communities, can be an excellent way to help drive brand visibility online, including search rank and target acceptance.

Before you can start blogging, several steps must be taken:

1. Ensure that you have created a professional brand identity that will stand behind your blog premise

Presented by FreeEnterprise.com, Randi Busse shares small business lessons learned from the pitfalls of social media.

SCORE ExpertAnswers

Does your social media strategy really say everything about your small business? Are you missing out on sales opportunities because prospective customers can’t “find” you? This month, social media strategist and author Cindy Ratzlaff addresses some of the biggest issues involved with spreading the word about your small business via social media.

 

About the Author

Cindy RatzlaffCindy Ratzlaff was named by Forbes as one of the "20 Best Branded Women on Twitter," and Forbes Woman called her one of the "Most Influential Women Tweeting about Entrepreneurship." She is a regular contributor to BusinessInsider.com's War Room, writing on social media and marketing strategy, and her essays have appeared on Oprah.com, CNN.com and Wowowow.com, among others.

Ratzlaff is a 20-year veteran of the book publishing industry, having worked for or consulted to Simon & Schuster, Pocket Books, Rodale Inc., Meredith, National Geographic, Macmillan and Oxmoor House.

Leveraging Pinterest for Business: Insights from American Airlines

Summary
Leveraging Pinterest for Business

Pinterest

Popular new social network Pinterest is not just for stay-at-home moms with a penchant for crafts and cooking. Many businesses are taking advantage of Pinterest’s highly visual and highly viral platform to build brand awareness, enhance reputation and drive e-commerce. 
 

Here are 12 of the most popular web-based services that are being used by small businesses to keep the time commitment in check, while leveraging the power of social media.

MarketingBy Daniel Kehrer
Founder, BizBest.com

About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.

Daniel Kehrer explains how to use social media to your business's advantage.      

Social Media Red TextBy Daniel Kehrer

Founder, BizBest.com

About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.

Daniel Kehrer reviews 5 benefits of Twitter for non-tweeters.

Social MediaBy Daniel Kehrer
Founder, BizBest.com

About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.

SCORE ExpertAnswers

Jeanne Rossomme of Roadmap Marketing provides expert advice on social media strategies that work for your business.

 

About the Author

Jeanne Rossomme, founder of Roadmap Marketing, uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric in both the U.S. and Mexico.

Jeanne loves to speak to audiences and regularly hosts workshops in English and Spanish, as well as conducting live webinars for SCORE.

Socially Successful: Social Media, The BIG Picture

Summary

So, you have a Facebook page and you’ve sent out some Tweets.  Is that all there is to social media marketing?

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