Summary
Do you want a social media makeover? Would you like to get more bang, more reach from your email newsletters, blog posts, etc.? In this session Guest Heidi Tobias from Constant Contact and Jeanne Rossomme from RoadMap marketing will show you how to makeover your content to be more social so it can more easily be shared and promoted.
Summary
This webinar shares ten low-cost techniques for gaining customers and increasing profits from Jeanne Rossomme, Roadmap Marketing.
Summary
SCORE & John Jantsch of Duct Tape Marketing bring entrepreneurs real-world advice on making the most of social media locally. If all business is local, then getting close to the customer using online tools helps make a meaningful connection.
What You Will Gain:
Ways to use social media as a means of growing local leads and opportunities. Tactics that can be implemented with little or no additional work and can help make your existing marketing, including your offline efforts, even stronger.
Use geolocation platforms, ratings and review sites, and social media tools like Facebook and Twitter to attract new customers.
Smart health and beauty entrepreneurs know that social media is one of the hottest marketing tools today. Here’s how social media can help you attract and retain customers.
Published Oct. 22, 2012
Daniel Kehrer, from BizBest.com, shares his 10 steps to building a successful business page on Facebook.
By Daniel Kehrer
Founder, BizBest.com
Despite its massive reach and wide adoption, Facebook remains baffling to many small business owners. Facebook itself has never really understood small business, and hasn’t done a great job explaining how biz owners can use it to grow sales.
About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
Subscribing to a website has been a great way to earn loyal followers for years, so the idea of unsubscribing isn’t new. Every company knows that there needs to be a process in place for those who no longer want to receive the company messages, so in the majority of cases companies are prepared. However, what many companies do not realize is that there is opportunity for growth through your unsubscribe process. In other words, companies need to be taking advantage, and the usual little button on the bottom of each message that says “unsubscribe” is really not the most affective.
By Amanda DiSilvestro
Subscribing to a website has been a great way to earn loyal followers for years, so the idea of unsubscribing isn’t new. Every company knows that there needs to be a process in place for those who no longer want to receive the company messages, so in the majority of cases companies are prepared. However, what many companies do not realize is that there is opportunity for growth through your unsubscribe process.
Not many entrepreneurs start planning their business almost a decade before doing it. But Rachel O’Leary, SCORE client and owner of Caffe Espresso in Green Bay, dreamed of business ownership long before pursuing it. “There wasn’t a single, defining moment,” she said. “The desire built over the years and I always felt like it was something I wanted to do.”
Related Topics
Published Sep. 25, 2012
Daniel Kehrer from BizBest.com discusses why using social media channels, like Facebook, for paid advertising may not work well for all types of businesses.
Should small business owners advertise on Facebook? While some who’ve tried it seem satisfied, others are convinced it’s a bust for most local businesses. When USA Today ran an article recently on Facebook’s effort to attract small biz advertisers, many business owners responded to say their experience with such ads was negative.
About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
Information on bonding, insurance, and intellectual property (copyrights, trademarks, patents). Links to sources for accountants, lawyers, insurers, bankers, website designers, and trade groups.

SCORE Denver's listing of business information sources including sources of funding, business start-up, business plans, protecting your business, professional services, non-profits, and points of contact for government agencies.
Key steps for starting a business and links to business plan templates.
Different types of funding available for your business and links to sources.
The variou