Have you been struggling to get your foot in the door of bigger companies? If so, you'll want to attend this session with Jill Konrath, author of “Selling to Big Companies” & “SNAP Selling”.
- Why corporate decision makers want to do business with small companies.
This free online business workshop will: help you develop a sales plan that will achieve maximum results, walk you through the steps to implement your chosen strategy, provide a self-assessment and worksheet to put it all together.
The customer’s shopping experience influences when they purchase and how much they spend, both in person and online. Make sure your website provides holiday shoppers with elements that improve their online shopping experience.
Web Expert Shawn Pfunder as he discusses key strategies for online sales success during the holidays and every day. Tips will cover:
The Worcester Business Resource Alliance (WBRA) is a loose network of business professionals, technical assistance providers, lenders, and community development organizations that provide services to entrepreneurs, small business owners and managers in Central Massachusetts. Each month, representatives meet to collaborate and update each other on upcoming events. Current WBRA member organizations are outlined for the convenience of prospective clients at http://wbra.wordpress.com/organizations/.
The latest update of upcoming WBRA business events is found at http://wbra.wordpress.com/upcoming-events/.
This article covers innovative strategies that pay off in increased sales and satisfied customers.
Using technology at each stage of the sale—multimedia, conferencing, and social media
Identifying websites that create leads—selling nationally without leaving your office
Managing your sales time by using technology
Sharpening your presentation skills—achieving the proper flow, getting audience involvement, reinforcing the benefits
Bernard Lefson, a SCORE mentor from Santa Rosa, California, offers tips for inspiring brand loyalty in your customer base.
It’s a reality many small business owners forget: Obtaining new customers is far more expensive than retaining existing ones. Here are some tips to retaining hard-won customers:
Steve Strauss, founder of www.theselfemployed.com, describes what you can learn about negotiation skills to employ in your small business from the television show "Pawn Stars."
Q: My husband and I like to watch that History Channel show Pawn Stars. But I can’t believe that some people would actually sell their valuables to these guys. Don’t they know that you never get a good deal at a pawnshop?
When Jill Konrath recognized that the crazy-busy work environment was wreaking havoc with sellers, she immersed herself in the issue until she discovered new strategies that worked. That resulted in her highly acclaimed book, SNAP Selling, which jumped to #1 on Amazon within hours of its release, joining her previous book, Selling to Big Companies, as one of the site’s most popular sales titles.
Jill has worked with large companies like IBM, GE, and Staples as well as numerous small businesses. She’s also shared her insights and ideas via TV, leading business publications, and on her website jillkonrath.com
which contains a wealth of free resources.
All customers begin as leads, but is it possible to differentiate a “good lead” from one that may have a lower chance of panning out?
SCORE's CEO, Kenneth R. Yancey, discusses how the "flash sale" concept might benefit your business.
Although the economy is improving, consumers are still watching their wallets. While daily deal sites are firmly established as consumer favorites, and you may even have tried them as a marketing tool for your business, there’s another option you may not have considered: flash sales.
Small business expert, Rieva Lesonsky, shares 5 tips for converting leads into customers.
By Rieva Lesonsky
What’s the secret the best salespeople know (that they aren’t telling you) to take a list of potential leads and turn them into customers and profits for your business? I talked to successful entrepreneur Brent Beshore, founder and CEO of AdVentures, to get his five tips for making the leap.