Businesses today don’t just want to use social media for improving strategic business growth, they want to run with it and own it. They want to be masterful social media strategists that beat their competition hollow when it comes to implementing social media strategies that improve brand awareness, engagement and reputation.
But this isn’t as easy as it sounds. If you want to drive a business revolution with social media, you need a roadmap in place to implement your strategies successfully. The scope and scale of social media is immense and you need to identify the right networks and approach that will help you optimize their use to spread your business message.
Let’s see how you can go about creating a roadmap of social media that will do wonders for your business:
1.What do you want to do with Social Media?
Improve your understanding of the most important marketing and lead generation tool in today’s digital world.
In this webinar, learn how to access four metrics within Google Analytics every marketer should know and how this data relates back to actionable goals.
SEO, SEM, PPC, SERPs - WHAT DOES IT ALL MEAN?!
Join this webinar and let SCORE mentor Edison Guzman explain these terms and show you how to make them work for your business. We'll share tips for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that you can use immediately to increase traffic to your website and attract new customers.
In this webinar, you'll learn:
Email marketing is one of the most effective ways for a small business to reach out to customers. Get started on your email marketing program with this checklist.
Set goals for your email marketing program that support your overall marketing goals.
Collect customer names and email addresses to build your business’s email list by:
Effective website content not only attracts users to your business website, but also keeps them there longer and persuades them to take action. Use this checklist to develop effective website content.
The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, Yext's Tyler Donahue explains how you can make the most of your online presence and attract new customers to your small business.
How do people see and use your business online? What are the ways a small business with a local storefront can benefit from online advertising? What are the best free tools to use? Get answers to these questions and more from Yext's Tyler Donahue.
The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. Hear from Rieva Lesonsky as she shares her insights for what works in keeping the customer happy, engaged, and spending money.
What should business owners consider when creating an ecommerce site? How can you make Small Business Saturday work for you? What are the latest consumer trends to be aware of? Get these answers and more from small business expert, Rieva Lesonsky as she shares her insights for what works in keeping the customer happy, engaged, and spending money.
State of U.S. Small Business Online: Perspectives from small businesses with an online presence
Websites are online presence of choice
78% use a company website as their online presence. Globally that number is 72%
65% created a company website because it makes them look more credible.
It’s not enough to have a website these days. Your site needs to be marketed, promoted and nurtured. Part of the that process is staying on top of site activity, who’s coming to your site, where they’re going and what they’re doing. Essentially you have to hold your site accountable so you can measure your success, understand your return on investment and make the necessary changes to ensure your site is profitable.
That sounds complicated, but it’s not. Most of the answers will be found in your website’s analytics. You just need to access and study them, and then apply what you’ve learned.
I talked to Steve Cooper, the co-founder of Hitched Media. Cooper pays close attention to his site’s analytics and explains what other small business owners should look for.
Analyzing your website’s performance can be overwhelming in the beginning. But, its important because tracking and measuring your audience’s online behavior will help you to determine what about your site is working well—and what isn’t working at all. Once you have this information, you can make informed decisions on where to invest your time or money and where there are opportunities for improvement.
Before digging into any specific metrics, first start with these things in mind:
Know the objectives of your website.
Just because something can be counted, doesn’t mean it should.
Focus on one metric (for example, visits or visitors) to ensure you are comparing apples to apples.
Be ready to respond!
Once you are ready to begin the metrics work, here are some recommendations on key metrics to focus on to better understand how your site is performing.