Published Jun. 18, 2013
The How-to of Video Marketing
Are you excited and intrigued by video marketing yet don’t know where or how to start? Are you overwhelmed by the perceived high costs of time, technology and money to create video? Join this webinar and discover how you can use the power of video to grow your business - and do it for less time, money and tech know-how than you may have thought possible.
In this workshop, you'll learn:
Published Jun. 17, 2013
Steve Strauss, founder of www.theselfemployed.com, explains how "word of mouth" marketing has evolved.
Q: Steve – I heard you on the radio say that “word of mouth today is actually word of click.” Can you elaborate what you mean by that?
Published Jun. 15, 2013
The Worcester Business Resource Alliance (WBRA) is a loose network of business professionals, technical assistance providers, lenders, and community development organizations that provide services to entrepreneurs, small business owners and managers in Central Massachusetts. Each month, representatives meet to collaborate and update each other on upcoming events. Current WBRA member organizations are outlined for the convenience of prospective clients at http://wbra.wordpress.com/organizations/.
The latest update of upcoming WBRA business events is found at http://wbra.wordpress.com/upcoming-events/.
Published May. 28, 2013
SCORE's CEO, Kenneth R. Yancey, offers advice for getting the most marketing potential out of seasonal events.
For small business owners, summer events such as fairs and festivals offer a raft of opportunities for new business. In order to benefit from summer events, start by setting goals for what you hope to achieve. Do you just want to build awareness of your business? Do you want to sell products or give away samples? Do you want to collect names and emails of event attendees?
Published May. 15, 2013
This article covers innovative strategies that pay off in increased sales and satisfied customers.
Using technology at each stage of the sale—multimedia, conferencing, and social media
Identifying websites that create leads—selling nationally without leaving your office
Managing your sales time by using technology
Sharpening your presentation skills—achieving the proper flow, getting audience involvement, reinforcing the benefits
Published Mar. 29, 2013
Learn about low cost ways to conduct marketing research.
Consider this: you are planning to start a small business or currently operating one and you decide or have been told that you need to do some marketing research. The first thing that comes to mind is how you do this, and the second is probably a fear that it will cost a lot of money.
Published Mar. 29, 2013
Learn about maximizing the operations and logistics of your business.
Operations and logistics are frequently viewed as secondary functions that can be handled by someone else. However, in reality, they present a huge opportunity for a business to become more efficient and differentiate itself. A simple definition of this function is:
The process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from point of origin to point of consumption for the purpose of meeting customer requirements and expectations.
The seven Minnesota Chapters of SCORE have jointly developed a series of online on demand recorded webinars. These topics cover issues beyond what we can provide in a Face-to-Face workshop setting due to their use of technology and newest of the issues to new entrepreneurs. Click HERE to view the topics currently available.
Published Mar. 18, 2013
When Jill Konrath recognized that the crazy-busy work environment was wreaking havoc with sellers, she immersed herself in the issue until she discovered new strategies that worked. That resulted in her highly acclaimed book, SNAP Selling, which jumped to #1 on Amazon within hours of its release, joining her previous book, Selling to Big Companies, as one of the site’s most popular sales titles.
Jill has worked with large companies like IBM, GE, and Staples as well as numerous small businesses. She’s also shared her insights and ideas via TV, leading business publications, and on her website jillkonrath.com
which contains a wealth of free resources.
All customers begin as leads, but is it possible to differentiate a “good lead” from one that may have a lower chance of panning out?
Published Mar. 13, 2013
SCORE's CEO, Kenneth R. Yancey, gives tips for writing and distributing an effective press release for your small business.
What’s the first step to getting your small business noticed? A good press release can garner attention from reporters, TV news media and bloggers—resulting in free publicity. How can you write press releases that work?
Start by deciding what media outlets you want to reach. Do you want to be in the local paper, featured in an industry trade journal, or interviewed on a national radio show? This will determine what topic you choose for your press release.