Marketing Ideas

Conducting a Market Analysis

Summary

Conducting a Market Analysis

Summary

This free online business workshop will help you: identify ways your company can determine its market and conduct a market analysis.

Ask SCORE
          Our veterinary practice began doing online marketing, including social media, about six
months ago. We believe it’s having a positive impact, but would like to know how we can
accurately measure its effectiveness.  

About the Author

       This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly
70 current and former business executives available to provide free, confidential, one-on-one
business mentoring and training workshops for area businesses. Call 603-666-7561 or visit
merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer

Email, social media and web sites are all part of the mix for your small business in these local workshops presented by Central Illinois Score.  These hour and a half sessions are free and cosponsored by WebServicesInc.and the Bloomington Library. Presenter Tammy Finch will explain how technology, human nature and common sense come together to engage customers for your business.  Although not required, please register via WebService's site, as a curtsy, to allow us to better server your needs.  For more information on each session download the flyer now.

Should You Spend Your Time and Money on Facebook? Five Questions to Ask Yourself

Summary
Should You Spend Your Time and Money on Facebook? imageFacebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?
 

Social Media Demystified

Summary

Using testimonials is a low-cost, high results way to drive sales.

Small Business Marketing: Tips For Growing Your Business

 

You want to be successful. Maybe you have an idea for a small business. Perhaps you’ve already started one and are looking to take it to the next level. Whatever your goal, SCORE and Go Daddy are here to help you launch your digital identity. From establishing a lead-generating website to reaching your target market through social media, we have what you need to effectively market your brand, connect with customers and generate sales online.

Golden EggWhy do you need to develop a digital identity?

Accessibility
Your actual store might close its doors at 5 p.m., but a website is open 24/7 to showcase your products and services, contact information, store hours and more.
 
Branding

About the Author

Go Daddy LogoGo Daddy offers everything you need to make a name for yourself on the Web, from domain names and website builders to complete eCommerce solutions. They've earned their place as the world's #1 ICANN-accredited domain registrar by delivering world-class products at competitive prices and supporting them with industry-best service, delivered 24/7/365.

For most companies, there are ways to turn marketing efforts into profit centers. Of course, every situation and every company is different. Creative marketing solutions do not apply across the board.

But in all cases, it pays to think outside the box. I like racking my brains to think of ways to turn marketing efforts into profit centers. And I have found that it is usually possible.

Here are some examples from the days when I owned an industrial equipment manufacturing company building specialty machinery for the polymer industry.

For most companies, there are ways to turn marketing efforts into profit centers. Of course, every situation and every company is different. Creative marketing solutions do not apply across the board.

But in all cases, it pays to think outside the box. I like racking my brains to think of ways to turn marketing efforts into profit centers. And I have found that it is usually possible.

Here are some examples from the days when I owned an industrial equipment manufacturing company building specialty machinery for the polymer industry.

About the Author

Republished by permission, FreeEnterprise.com, in agreement with NY Enterprise Report. Copyright© is owned by the author of this article. FreeEnterprise.com is your home for free market news and ideas. 

Avoid Marketing Insanity

Date
Wed, 2013-08-28 14:54

By Gerald G. Smith, BS, MBA – Certified SCORE Mentor

 

Albert Einstein once famously stated, “The definition of insanity is doing the same thing over and over again and expecting different results.” Reminds you of some politicians does it not? Well, hopefully, you will not act insanely this coming year. As you plan your marketing and sales activities for 2014, keep the following common marketing mistakes in mind:

 

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