Marketing Ideas

Learn about low cost ways to conduct marketing research.

Consider this: you are planning to start a small business or currently operating one and you decide or have been told that you need to do some marketing research. The first thing that comes to mind is how you do this, and the second is probably a fear that it will cost a lot of money.

Learn about maximizing the operations and logistics of your business.

Operations and logistics are frequently viewed as secondary functions that can be handled by someone else. However, in reality, they present a huge opportunity for a business to become more efficient and differentiate itself.  A simple definition of this function is: 

The process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from point of origin to point of consumption for the purpose of meeting customer requirements and expectations.

Webinar Learning Center

Date
Sat, 2013-03-23 17:37

The seven Minnesota Chapters of SCORE have jointly developed a series of online on demand recorded webinars.   These topics cover issues beyond what we can provide in a Face-to-Face workshop setting due to their use of technology and newest of the issues to new entrepreneurs.  Click HERE to view the topics currently available.

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Luring Post-Holiday Shoppers - JJ Ramberg

Date
Mon, 2013-01-14 16:46

In general, sales tend to drop after the holiday shopping season, but that doesn’t mean it has to happen at your business. MSNBC's "Your Business" host JJ Ramberg talks with Tom Egelhoff, mentor with Bozeman SCORE and host of business and consumer talk show “Open for Business,” about how you can beat big box stores on price and keep your customers coming even after the holidays are over.

 

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CPAP Supplies & Services in Topeka

How SCORE Helped

Grants Fuel Optimism and Provide Access to Training and Growth
 

Topeka, Kansas, Dec. 6, 2012 In an unprecedented effort to expand year-round support for small business growth and success, Sam’s Club and the Sam’s Club Giving Program have forged a collaboration with national non-profit SCORE to provide more than $500,000 in supplies, training and holiday spirit to 102 U.S. small businesses (two in each state plus Washington, DC). 

The grant to SCORE will provide each business owner with access and travel to a two-day educational event to help them implement strategies to grow their business. The grant will also fund three regional educational workshop events in 2013 hosted by SCORE for any small business in those regions. Combined, these events aim to reach over one thousand small businesses. The 102 small businesses in the Sam’s Club Holiday Giving campaign were chosen in part by local SCORE chapters based on each business’s need and commitment to ongoing learning and growth. To see a full list of small businesses benefitting from the Sam’s Club – SCORE alliance, visit SamsClub.com/giving.

CPAP Supplies & Services in Topeka is one of two businesses selected from Kansas. CPAP in Topeka “Improving your quality of sleep one night at a time”. Each business will receive a $1,000 Sam’s Club gift card in addition to training through SCORE, an organization dedicated to helping small businesses grow and achieve their goals through education and mentorship.

“Working with SCORE has provided a foundation to help my business grow,” said Cindy Greene, CRT, owner of CPAP Supplies & Services LLC. “The access to tools for my business from Sam’s Club and the additional training will really help me take my business to the next level.”

“Our collaboration with SCORE allows Sam’s Club to provide the tools and goods that small business owners need to enter the New Year with increased confidence and optimism,” said John Boswell, senior vice president of marketing, member insights and ecommerce for Sam’s Club. “Everyday our associates strive to positively impact the lives of small businesses that are so important to the fabric and success of our country.  The Christmas season is certainly no exception.”

The 102 businesses were selected by SCORE based on each business’ need and commitment to ongoing learning and growth. SCORE will utilize the grant from Sam’s Club to sponsor a two-day “High Speed Growth Seminar” especially for the 102 winners, a special training program featuring key executives and workshops on attracting customers, branding, online marketing and developing a sales plan. The grant will also fund continued regional and local training for these businesses with SCORE mentors. 

“Small businesses truly are the backbone of our economy, particularly during lean times,” said W. Kenneth Yancey, Jr., CEO, SCORE.  “With the support of Sam’s Club this holiday season, these small businesses will be in a position to take the critical next step in their evolution.”

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