Published Mar. 29, 2013
Learn about planning the marketing strategy and mix of your small business.
Marketing Plans
Marketing plans contains the following seven topics:
1. Situation Analysis (Based on existing conditions)
Prepare a Strength – Weakness – Opportunities – Threats (SWOT) Analysis. This is an assessment of the internal conditions of your business and the external conditions in the market. Considerations should be made of:
Published Mar. 29, 2013
Westchester SCORE provides tips for creating a strong and effective first impression for your business.
“90% of most impressions are made in the first 30 seconds of a meeting and they are not based on the substance of your proposal.”
Published Mar. 29, 2013
SCORE Westchester provides tips for creating an effective elevator speech for introducing your new business.
What is an "Elevator Speech"?
An "Elevator Speech" is a concise, carefully planned, and well-practiced description about your company that anyone should be able to understand in the time it would take to ride up in an elevator.
SCORE's CEO, Kenneth R. Yancey, gives tips for writing and distributing an effective press release for your small business.
What’s the first step to getting your small business noticed? A good press release can garner attention from reporters, TV news media and bloggers—resulting in free publicity. How can you write press releases that work?
Start by deciding what media outlets you want to reach. Do you want to be in the local paper, featured in an industry trade journal, or interviewed on a national radio show? This will determine what topic you choose for your press release.
Small business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb big time.
Small business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb big time.
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
Etiquette is not always about which fork or glass to pick up at the table, said Diane Marcus, owner of Essential Business Etiquette.The Penfield woman offers etiquette seminars to businesses on variety of topics, such as social situations, introductions, international and health care settings, and more.
Related Topics
Steve Strauss, founder of www.theselfemployed.com, gives suggestions for improving the media coverage of your small business.
Q: Steve – One of our goals is to get some publicity next year. We have a great business and a solid story to share, but so far, none of the reporters have responded to the press releases I have faxed them this year. What can I do to get some attention?
Maggie
About the Author
Steven D. Strauss is a lawyer and writer and is one of the country's leading experts on small business as well as an international business speaker. The best-selling author of 17 books, his latest is the all-new 3rd ed. of The Small Business Bible. You can listen to his weekly podcast, Small Business Success Powered by Greatland, visit his new website for the self-employed, TheSelfEmployed, follow him on Twitter, and "like" TheSelfEmployed on Facebook. You can e-mail Steve at: sstrauss@mrallbiz.com. © Steven D. Strauss
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