MARKETING IN TODAY'S MARKETPLACE
By Bill Jarrett – SCORE Mentor
The ONLY Three Marketing Strategies
Gerald G. Smith, BS, MBA
SCORE Central Oregon
By Gerald G. Smith, BS, MBA – Certified SCORE Mentor
Albert Einstein once famously stated, “The definition of insanity is doing the same thing over and over again and expecting different results.” Reminds you of some politicians does it not? Well, hopefully, you will not act insanely this coming year. As you plan your marketing and sales activities for 2014, keep the following common marketing mistakes in mind:
The Worcester Business Resource Alliance (WBRA) is a loose network of business professionals, technical assistance providers, lenders, and community development organizations that provide services to entrepreneurs, small business owners and managers in Central Massachusetts. Each month, representatives meet to collaborate and update each other on upcoming events. Current WBRA member organizations are outlined for the convenience of prospective clients at http://wbra.wordpress.com/organizations/.
The latest update of upcoming WBRA business events is found at http://wbra.wordpress.com/upcoming-events/.
Princeton, NJ - April 8, 2013 - On Saturday, May 4th, 2013, the Princeton SCORE chapter and Princeton Public Library are joining forces to host the 5th Annual Small Business Fair in downtown Princeton. The fair will be held at the Princeton Public Library from 11am to 3pm, and attendance is FREE.
Visa® Small Business Spend Insights monitors the economic confidence of U.S. small business owners by analyzing Visa Business card spend data and responses to a quarterly survey. Small businesses and those serving them can benefit from the trends and insights obtained from Visa’s proprietary research.
Outlook has improved despite lingering economic uncertainty
Small business owners reported record-high confidence and decreasing concern in key areas of the economy — even as buzz surrounding the “fiscal cliff” dominated the media during the time of the survey.
Addresses 25 ways to market your small business inexpensively.
A. Ad. Develop a thirty-second ad for what you do. "I'm John James from Schenck & Associates and I help auto dealerships make money," or "I help companies sell their business."
Arrive early at functions such as volunteer board meetings etc. A great opportunity to network.
Ask for the business. After every client meeting, ask if he or she knows of anyone else you can help.
Addresses the steps that need to be taken by a business owner in order to gain more knowledge about the market. Analysis is critical!
Understanding Your Market
Your business will not succeed just because you want it to succeed. Determining if there is a market for your products or services is the most critical item of planning. Once you decide on your product or service, you must analyze your market; a process of interviewing competitors, suppliers and new customers.
However, before you begin researching your market, you should take a brief, but close, look at your product or service from an objective standpoint.
Explains how/why an email marketing program helps to promote business. The article also explains what should be included in the plan.
If you're busy running your business, chances are you tolerate e-mail as a necessary mode of communication. In reality, getting up close and personal with e-mail marketing could transform your business.