Summary
Have you been struggling to get your foot in the door of bigger companies? If so, you'll want to attend this session with Jill Konrath, author of “Selling to Big Companies” & “SNAP Selling”.
You'll discover:
- Why corporate decision makers want to do business with small companies.
Summary
Do you want a social media makeover? Would you like to get more bang, more reach from your email newsletters, blog posts, etc.? In this session Guest Heidi Tobias from Constant Contact and Jeanne Rossomme from RoadMap marketing will show you how to makeover your content to be more social so it can more easily be shared and promoted.
Summary
This free online business workshop will: help you develop a sales plan that will achieve maximum results, walk you through the steps to implement your chosen strategy, provide a self-assessment and worksheet to put it all together.
Summary
This webinar shares ten low-cost techniques for gaining customers and increasing profits from Jeanne Rossomme, Roadmap Marketing.
On Saturday, May 4th, 2013, the Princeton SCORE chapter and Princeton Public Library are joining forces to host the 5th Annual Small Business Fair in downtown Princeton. The fair will be held at the Princeton Public Library from 11am to 3pm, and attendance is FREE.
Related Topics
Published Mar. 7, 2013
Visa® Small Business Spend Insights monitors the economic confidence of U.S. small business owners by analyzing Visa Business card spend data and responses to a quarterly survey. Small businesses and those serving them can benefit from the trends and insights obtained from Visa’s proprietary research.
Outlook has improved despite lingering economic uncertainty
Small business owners reported record-high confidence and decreasing concern in key areas of the economy — even as buzz surrounding the “fiscal cliff” dominated the media during the time of the survey.
Published Jan. 3, 2013
Addresses 25 ways to market your small business inexpensively.
A. Ad. Develop a thirty-second ad for what you do. "I'm John James from Schenck & Associates and I help auto dealerships make money," or "I help companies sell their business."
Arrive early at functions such as volunteer board meetings etc. A great opportunity to network.
Ask for the business. After every client meeting, ask if he or she knows of anyone else you can help.
Published Jan. 3, 2013
Addresses the steps that need to be taken by a business owner in order to gain more knowledge about the market. Analysis is critical!
Understanding Your Market
Your business will not succeed just because you want it to succeed. Determining if there is a market for your products or services is the most critical item of planning. Once you decide on your product or service, you must analyze your market; a process of interviewing competitors, suppliers and new customers.
However, before you begin researching your market, you should take a brief, but close, look at your product or service from an objective standpoint.
Published Jan. 2, 2013
Explains how/why an email marketing program helps to promote business. The article also explains what should be included in the plan.
If you're busy running your business, chances are you tolerate e-mail as a necessary mode of communication. In reality, getting up close and personal with e-mail marketing could transform your business.
About the Author
Dana VanDen Heuvel is president of MarketingSavant, a marketing consulting and training firm. Reach him at (888) 989-7771 or dana@marketingsavant.com.
Published Dec. 31, 2012
A description of how preparing a sound marketing plan (even for small businesses) can help to promote a business. A marketing plan is a critical part of a business plan.
by Greg Linnemanstons, Market Smart
Retired U.S. Gen. Norman Schwartzkopf once said, “The nice thing about not having a plan is that failure comes as a complete surprise and is not preceded by doubt and worry…”
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