Management

Business Leadership Case Study: Wonder Works

SCORE and MassMutual know how important it is to get good advice. That is why, for SCORE’s 50th anniversary, we are sharing helpful, relevant, and succinct tips for your business success. The tips are based on real-life experiences and successes from people like you.

These case studies are real-life business owners that used the advice from SCORE mentors, applied it to their business, and achieved real, measurable results. 

CRN201601-179497

What is the inspiration behind your business?

Wonder Works

Achieving breakout success as a small business in today’s highly competitive and increasingly complex business world requires exceptional efforts to develop clients and customers who rave about your company, and are willing to tell others. Failing to delight customers is more than a shame – it’s a slow road to business oblivion.

But developing customers who will become true fans of your business – both online and offline – is easier said than done. After all, if it were easy, companies with lots of money would be swimming in happy customers, but that’s not always the case. 

So what's the big secret? Maribeth Kuzmeski, who wrote a book called “And the Clients Went Wild!” (Wiley) argues that in order to get customers to rave about your business, you need to build a strong emotional connection – the same kind that makes someone cheer for a sports team or star athlete. 

About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.

The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. Listen to this podcast to hear Johnathan Pyle discuss a variety of HR issues. 

Hear from ThinkHR's Jonathan Pyle to learn the latest on human resources for small businesses. From being a good leader to what small business owners should be aware of in the future, this conversation addresses a variety of HR issues.

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Hot Markets! Hot Trends! Hot Businesses! Great Ideas For Small Business Owners

Summary

What's Hot ImageSpring is (finally) here and there’s no better time to embrace new concepts, ideas and markets to propel your small business. Find out what business trends you should incorporate into your company, what markets are driving sales and how you can give your business a spring cleaning.

 

An employment agreement is a legal contract between employer and employee that covers the the terms and conditions of employment. Though it does not have to be in writing, it often should be because there are so many different things that need to be considered and specified.

PaperworkA Guide To Employment Contracts

An employment agreement is a legal contract between employer and employee that covers the the terms and conditions of employment. Though it does not have to be in writing, it often should be because there are so many different things that need to be considered and specified.

Typical Terms and Conditions

About the Author

This article is provided by FitSmallBusiness.com, an online publication which helps small businesses grow their top and bottom lines. David Waring serves as the publication’s editor-in-chief.

The most important issue to determine is what, how and how many you want. For example, I get clients who say, “I want to import apparel”, which is about as useful as I want to go out to dinner. The more information you have, the easier it is to develop relationships, find suppliers, and get reliable information.

Woman World MapWhy Consider Importing?

About the Author

Bert Shlensky HeadshotExpert in Internet Marketing and apparel. Very Knowledgeable in Executing Import and Export Business. Years of experience in integrating strategy and logistics. Over 30 years of executive experience as a results-driven executive leader in the textile, apparel and internet marketing fields. Strong track record of achieving growth and operating profitability in start-up, internet and turnaround businesses. Most recently I initiated several entrepreneurial startup businesses selling home furnishings on the Internet which achieved sales within 6-10 months of their funding and had a major internet component. These programs were all based on combining Chinese production, internet marketing, SEO, PPC, social media and innovative logistics to market high-quality home furnishings to consumers.

The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. Listen to this podcast to hear SCORE mentor Hal Shelton share his insights on developing strategies for your small business.

If you are planning to start a business, grow an existing business, or start a nonprofit, this podcast is for you. Wherever you are in your journey, you have a need to develop the knowledge and plans to guide you to a successful business operation.  While this learning and planning process takes many forms, shapes, and levels of intensity, it is all considered part of the business planning process.  Learn how a well thought out business plan can dramatically turn the odds in your favor.

Creating A Strategic Plan

Summary

Creating A Strategic Plan

Summary

This free online business workshop will help you: create a strategic plan for your company.  This workshop provides the components needed to implement a strategic plan such as: a mission statement, goals, objectives and an action plan.

Determing Your Company's Legal Structure

Summary

Determining Your Company's Legal Structure

Summary

This free online business workshop will help you: identify your company's legal structure.

Developing a Business Plan

Summary

This free online business workshop will help you: develop a successful business plan by providing a step-by-step guide of the components of a business plan.

 

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