Published Jan. 11, 2012
Thirty seconds. That’s all it takes for someone to decide whether to stay and chat with you or move on to someone else. Not much time....which is why you want to spend it wisely.
By Rickey Gold, Rickey Gold & Associates, Chicago, IL, www.rickeygold.com
Thirty seconds. That’s all it takes for someone to decide whether to stay and chat with you or move on to someone else. Not much time....which is why you want to spend it wisely. Try this next time you’re at a networking event. See how long it takes you to decide whether or not you want to continue a conversation with someone you’ve just met. It’s a great way to illustrate what not to do.
Published Jan. 11, 2012
Marketing is not something you do when you need new business. It is an ongoing set of activities that help you increase visibility, create brand recognition, and make it easier for people to buy your products and services. To create the greatest success, consider these seven habits of highly successful marketers.
By Susan LaPlante-Dube, President of Precision Marketing Group, www.precisionmarketinggroup.com.
Marketing is not something you do when you need new business. It is an ongoing set of activities that help you increase visibility, create brand recognition, and make it easier for people to buy your products and services. To create the greatest success, consider these seven habits of highly successful marketers:
Always Use Customer- Focused Messages
Published Jan. 11, 2012
Holding your own in a downturn may be all you need to significantly improve your market share. If you think your product or service defines your value to customers, think again.
by Don Gray and Todd Hendries, Principals, Sales Engineering Group, www.salesengineeringgroup.com
Published Jan. 11, 2012
A Building Block to Sales and Marketing Success
By Paul Jermain, Entrepeneurial Training Program for the Commonwealth of Mass.
Years ago, I was a member of the board of directors of a small business incubation center located in Nashville, TN. One day, Frank, a client of the center who sold large, five gallon, containers of bottled water, approached me for assistance with his marketing plan. His sales and marketing efforts were coming up short, and he was open to outside expert opinion.
1. What makes you different from the competition?
Using phrases like "While other firms may do such- and-such, we take the approach that ... " or "Unlike most of our competition, we choose to ... " Think about how you are better than the competition and then talk about it in sales letters, on your website, etc.
Published Jan. 11, 2012
Unlike when people watch TV or listen to the radio, Internet users are actively looking for a solution to a problem. If you can place your product in their path at the right time, you’ve made a customer.
By Holly Berkley, author of Limited-Budget Online Marketing for Small Business
Picture yourself at the ball game cracking through a bag of dry roasted peanuts. You’re on your second handful when that familiar red and white logo pops up on the big screen advertising an ice-cold Coca-Cola. You immediately track down the next vendor with a basket of ice-cold drinks. This is called “pin point marketing.” It is the process of delivering an appropriate message at the right time that produces actual results.
Published Jan. 11, 2012
Helping small and middle size companies succeed is why the counselors at SCORE give their time and experience freely. It is what we do and letters like the one below is our reward.
By Jack Clauson, John Masone and Jim Lynam, SCORE Accredited Business Counselors, Chapter 411, Score NE Mass.
Helping small and middle size companies succeed is why the counselors at Score give their time and experience freely. It is what we do and letters like the one below is our reward. Here is a great example:
Dear Jack,
Published Jan. 11, 2012
The more clearly you define and understand your market, the better you can market directly to that group.
By Alvah Parket, SCORE Accredited Business Counselor, SCORE NE Mass
Published Jan. 11, 2012
How do you go about making such a plan?
by Mark Rosenzweig, Score Accredited Business Councilor, SCORE NE Mass.
Published Jan. 11, 2012
Shopping as we know it is on the brink of major change.
By Stephanie Rosenbloom
Shopping as we know it is on the brink of major change.
Hammered by the recession, some of the nation's biggest retailers are seizing the moment to reinvent their business strategies. And the impact will mean both sweeping changes in the merchandise on their shelves and subtler alterations, like how many pantyhose to keep in stock.
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