Pricing Strategy

Effective Selling/Make Me Social! Social Media/Email Marketing Makeover

Summary

Do you want a social media makeover? Would you like to get more bang, more reach from your email newsletters, blog posts, etc.? In this session Guest Heidi Tobias from Constant Contact and Jeanne Rossomme from RoadMap marketing will show you how to makeover your content to be more social so it can more easily be shared and promoted.

SCORE ExpertAnswers

Setting competitive prices for your work and then getting paid for it are two of the most asked-about issues among new entrepreneurs. Few people are better qualified to provide answers than Janet Attard. An internationally recognized expert on self-employment and home office issues, Janet has 20 years of experience developing and running popular online forums.

In addition to being a frequent speaker and interview source on small business issues, she is the author of several books, including Business Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with Limited Budgets and The Home Office and Small Business Answer Book.

Q: Why is setting prices for products and services so difficult for new entrepreneurs?

About the Author

Janet Attard is the founder and CEO of Business Know-How and the CEO of Attard Communications, Inc. An expert on small business and self-employment issues, she is the author of two widely praised books for small businesses and home businesses: The Home Office and Small Business Answer Book, and Business Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with Limited Budgets.

Janet has also written a number of other books and articles covering a wide range of small business topics including sales and marketing; business startup, business operations, time management and human resources.

Information on bonding, insurance, and intellectual property (copyrights, trademarks, patents).  Links to sources for accountants, lawyers, insurers, bankers, website designers, and trade groups.

  

 

Rieva Lesonsky, CEO of GrowBiz Media, outlines the basic principles of establishing pricing for your products or services.

By Rieva Lesonsky

One of the hardest lessons to learn when you’re starting a new business is how to price your products or services. With today’s still recovering economy, consumers expect lower prices, and knowing what price points will bring customers in and which will turn them away is not an easy task. So since it’s September and many of us are in “back to school” mode, here are my ABCs of pricing.

A Quick Reference Guide for Start-up and Existing Small Businesses in Austin and San Antonio

Following a number of years in the insurance industry, five years ago I left my job to have a child and be a stay-at-home mom. Now that my son is beginning school, rather than returning to work, I’m thinking about starting a business. What advice can you offer?  Read more...

No matter what you’re selling, the “right” price to ask is never clearly defined. Chip Averwater, a third-generation retailer and chairman of Amro Music Stores in Memphis, TN, has seen it all and has developed a list of tried-and-true pricing advice for other business owners. Here are Averwater’s top pricing tips.

By Daniel Kehrer
Founder, BizBest.com

For many small businesses, survival depends increasingly on finding the ever-elusive “right price” for whatever goods or services are being sold. But there’s no magic formula.  No matter what you’re selling, the “right” price to ask is never clearly defined.

About the Author

Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.

The attached presentation outlines the content of each of the workshops included in our Spring series.

Executive Summary

Pricing Products and Services

Summary

This free online business workshop will help you: develop your pricing strategy for your product or service, determine if your prices are working for you, and put it all together with provided worksheets.

SPANISH: Precios de Productos y Servicios

Summary

This free online business workshop will help you: develop your pricing strategy for your product or service, determine if your prices are working for you, and put it all together with provided worksheets.

 

Syndicate content