Summary
Do you want a social media makeover? Would you like to get more bang, more reach from your email newsletters, blog posts, etc.? In this session Guest Heidi Tobias from Constant Contact and Jeanne Rossomme from RoadMap marketing will show you how to makeover your content to be more social so it can more easily be shared and promoted.
I have loved cooking and baking since I was a little girl in Jamaica. I once tried to bake my sister a birthday cake using a wood-burning stove. That cake wasn't a success but my latest venture into preparing food for others shows every sign of becoming a big success. Last May I opened “Little Island”, an authentic Jamaican Restaurant, in Hillsborough, New Jersey.
I got the idea to open my restaurant in the summer of 2011. I was taking the science courses I needed to get a degree in nursing, but really wasn't enjoying my studies. When I thought about what I really wanted to do, I kept coming back to my love for the Jamaican food I grew up enjoying.
The next step I took was to start my research — were there any direct competitors in Hillsborough? How far would I be from nearest Jamaican restaurants? What did they serve on their menus? What was their pricing? And, of course, what would it take to open my own restaurant? Could I find a good location? What licenses would I need? What equipment? Who were good, reliable vendors? And most important, what would it cost?
All of this information is necessary, but can be overwhelming. My son, Michael, suggested that I go to SCORE to seek advice. I started working with SCORE mentors in August 2011. My first focus was on forming an LLC and reserving my desired name both as a business and for my website. I then moved on to developing a business plan that would allow me to determine what I would need to invest to open a new business and support that business through the critical first 12 to 18 months of operation. Fortunately, I didn't allow myself to be rushed into decisions.
378 South Branch Road
Hillsborough
NJ
08844
United States
What's Great About My Mentor?
L to R: Gene Strupinski, Hillsborough Township, NJ Business Advocate, June Lee, Ownerand Nancy Bukovina, SCORE Central Jersey Mentor
How SCORE Helped
SCORE Counselors worked with me from early in the planning effort for this business. I first came to SCORE looking for guidance in forming a business entity and establishing a plan for my business. After the initial meeting, SCORE counselors assisted me in developing my business plan, defining strategies for negotiating my lease and determining an initial marketing strategy. I researched the pricing and quality of directly competitive restaurants within a viable commuting distance of my chosen location. SCORE then assisted me in developing a pricing strategy for my own menu that would be both competitive and profitable.
Published Sep. 18, 2012
SCORE ExpertAnswers
Setting competitive prices for your work and then getting paid for it are two of the most asked-about issues among new entrepreneurs. Few people are better qualified to provide answers than Janet Attard. An internationally recognized expert on self-employment and home office issues, Janet has 20 years of experience developing and running popular online forums.
In addition to being a frequent speaker and interview source on small business issues, she is the author of several books, including Business Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with Limited Budgets and The Home Office and Small Business Answer Book.
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Why is setting prices for products and services so difficult for new entrepreneurs?
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About the Author
Janet Attard is the founder and CEO of Business Know-How and the CEO of Attard Communications, Inc. An expert on small business and self-employment issues, she is the author of two widely praised books for small businesses and home businesses: The Home Office and Small Business Answer Book, and Business Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with Limited Budgets.
Janet has also written a number of other books and articles covering a wide range of small business topics including sales and marketing; business startup, business operations, time management and human resources.
Information on bonding, insurance, and intellectual property (copyrights, trademarks, patents). Links to sources for accountants, lawyers, insurers, bankers, website designers, and trade groups.
Rieva Lesonsky, CEO of GrowBiz Media, outlines the basic principles of establishing pricing for your products or services.
By Rieva Lesonsky
One of the hardest lessons to learn when you’re starting a new business is how to price your products or services. With today’s still recovering economy, consumers expect lower prices, and knowing what price points will bring customers in and which will turn them away is not an easy task. So since it’s September and many of us are in “back to school” mode, here are my ABCs of pricing.
Published Aug. 11, 2012
A Quick Reference Guide for Start-up and Existing Small Businesses in Austin and San Antonio
Published Aug. 10, 2012
Following a number of years in the insurance industry, five years ago I left my job to have a child and be a stay-at-home mom. Now that my son is beginning school, rather than returning to work, I’m thinking about starting a business. What advice can you offer? Read more...
Published Aug. 2, 2012
No matter what you’re selling, the “right” price to ask is never clearly defined. Chip Averwater, a third-generation retailer and chairman of Amro Music Stores in Memphis, TN, has seen it all and has developed a list of tried-and-true pricing advice for other business owners. Here are Averwater’s top pricing tips.
By Daniel Kehrer
Founder, BizBest.com
For many small businesses, survival depends increasingly on finding the ever-elusive “right price” for whatever goods or services are being sold. But there’s no magic formula. No matter what you’re selling, the “right” price to ask is never clearly defined.
About the Author
Daniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at
www.BizBest.com, follow him at
www.twitter.com/140Main and connect on LinkedIn at
www.linkedin.com/in/danielkehrer.
Published Mar. 2, 2012
The attached presentation outlines the content of each of the workshops included in our Spring series.
Executive Summary
Summary
This free online business workshop will help you: develop your pricing strategy for your product or service, determine if your prices are working for you, and put it all together with provided worksheets.
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