Mentoring

Digital Cut Productions Gets a Makeover with Help from Broward SCORE

Date
Sat, 2013-02-02 18:35

 

Broward SCORE counselors recently completed a Business Makeover of Digital Cut Productions of Fort Lauderdale in conjunction with the Miami Herald.  Digital Cut Productions contacted The Herald “Business Monday” editors and requested assistance with revamping their business strategy.  Herald editors reached out to Broward SCORE for counseling assistance on the project, and our Turnaround Team was assigned to the client. 

Related Topics

Cloak and Dagger Meets Chocolate and Peanut Butter - Aleksander Hewitt

Date
Fri, 2013-02-01 11:53

Delivering home-baked cookies that leave you guilt-free, Undercover Cookies is run by three health-conscious yoga instructors. Valerie Mantzoros, Cindy Toda, and Eva Klembarova all work at the Bikram hot yoga studio on Higuera Street in San Luis Obispo where they came up with the idea to create healthy alternative cookies.

They took their cookie company idea to the SLO chapter of SCORE, which is a nonprofit association dedicated to entrepreneur education.

Related Topics

Patrons Whip Up Recipe to Save Bakery - Michael C. Juliano

Date
Fri, 2013-02-01 10:07

For almost two decades, Rick Dickinson has been providing Westporters with sweet treats from his Great Cakes bakery.

Over the past few days, however, Dickinson's customers have been treating him after learning the bakery was in financial straits and that its closing seemed imminent.

Dickinson needed $4,000 within 24 hours to save his business. And the story of how his customers rallied to rescue the business illustrates the power of both new-age social media and old-fashioned customer loyalty.

 

Related Topics

New Esthetics Business Launches in Portsmouth

Date
Thu, 2013-01-31 09:37

Aviva Esthetics, the dream of owner Alisha Finneran, opened just after Thanksgiving and has bustled into the new year providing personalized skin care and hair removal treatments for local clients.

Related Topics

Jaimi Ellison, Owner of Santa Cruz Core Fitness, Named Woman Entrepreneur of the Year - Jondi Gumz

Date
Fri, 2013-01-18 09:56

Three and a half years of hard work is paying off for personal trainer Jaimi Ellison, with the U.S. Association for Small Business and Entrepreneurship naming her its 2013 Woman Entrepreneur of the Year.  Ellison, 30, owner of Santa Cruz Core Fitness, was nominated by Jack Zahorsky, a business consultant who volunteers with Santa Cruz SCORE counseling startups.

Related Topics

Moats Kennedy Inc.

Marilyn Moats Kennedy, a former journalist and Glamour columnist as well a DePaul professor, had a successful and profitable business giving keynote speeches and workshops on changing workforce demographics. Towards the end of 2008, business slowed and by 2009 it was at a standstill.  At the advice of a friend, she sought assistance from a SCORE mentor who helped her launch the business into the digital age.

www.MoatsKennedy.com

Owner/Founder
Marilyn Moats Kennedy
My Location
Chicago IL
United States
Year Company Formed
1975
My Successes

Marilyn began blogging to showcase her expertise. “Blogging has been tremendously helpful, because unlike traditional journalism, people give immediate feedback,” she says.

In the past, Marilyn had only gotten work from those who had heard her speak. Now the blogging campaign “extended my reach beyond those whom I had already worked for. Speaking and workshop leads come from the website and blog as well.”

How SCORE Helped

Marilyn had spent $3,000 on a website to revive her business, but the developer was unresponsive and the project unsatisfactory. Then Erica Levin, a SCORE client, referred her to SCORE mentor Peg Corwin for help with online marketing.  Together she and her mentor revised the moatskennedy.com website, which she can now access and edit herself. Peg advised on appropriate copy, search engine optimization, and blogging. She helped her find a developer by providing names of three from whom to get quotes.

Peg also advised Marilyn on her social media presence, helping her fill in her LinkedIn profile and organize and network with target clients through it.

Marilyn concludes, “Peg Corwin has helped me with the social media, my website, SEO, and marketing more than I even knew I needed. I am 200% ahead of where I was before she worked with me.”

Truck Stop’s Owner Wins Grant for Face Lift - Meghan Schiller

Date
Fri, 2013-01-11 10:01

J.D.'s Truck Stop has provided rest for weary travelers along US31 and I-80/90 East, since the 1970's. The owner of the popular spot was surprised to learn she won a grant to help give the place a much needed facelift.

Masten has been working with a local non-profit called "Michiana SCORE" for the past year.  The non-profit assigned Masten a mentor to help her bring the struggling truck stop back to life.

 

Related Topics

At 72, A New Recipe for Success - Matthew Ferreira

Date
Fri, 2013-01-11 09:49

While many 72-year-olds are either in retirement or beginning to think about wrapping up their life's work, Middleboro resident and recent small business grant recipient Joe Gulino is starting a new chapter of his. With a new cookbook "Let's Eat with Joe Gulino" for sale and a second book waiting to be published, the former hairdresser continues to keep his plate full.

 

Related Topics

Broward SCORE Volunteers are judges in DECA High school District Competition

Date
Wed, 2013-01-09 06:21

 

Broward SCORE Volunteers today participated as judges at the DECA High School District Competition, a one-day competition, which included events related to entrepreneurship, marketing and sales. As part of the competition, students presented their business plans, and gave marketing and sales presentations. Besides SCORE Volunteers, the event’s judges included staff and faculty members from the Huizenga Business School, as well as Entrepreneurship Council Members. Over 250 students from 18 schools participated.

Related Topics

Syndicate content