American Express: strategic planning, advertising, direct marketing Chase Manhattan: advertising, marketing, direct marketing Book of the Month Club: marketing, catalogs, creative management

You can put my 25 years of marketing experience with the premier marketing companies in the world to work for your small business or start up.  A strong, relevant and focused positioning is critical to effective and efficient communications.   I have helped both start ups and existing companies find their distinctive advantage and hone their communications strategy to better communicate what their business is offering. 

University level teaching; consultant to retailers, wholesalers, manufacturers and not-for-profit organizations; expert witness in franchising and trademark infringement cases. Written on franchising, intellectual property, marketing research and consumer behavior.

Bob’s career included 40 years in the Semiconductor Industry. During that time he worked for a Fortune 500 company as well as two smaller companies. He began as an applications engineer and then sales engineer, and  rose to director of marketing and world wide sales. Bob has had P & L responsibility for discrete, hybrid and integrated circuits. He also directed various manufacturing operations in the USA and Internationally. He successfully managed a multi-million dollar ground water contamination project. Before joining SCORE 10 years ago, he was a managing consultant for a consulting company focused on northern California’s small and medium sized manufacturers. While there he provided consulting guidance to clients seeking funding, marketing planning and manufacturing efficiencies. Bob has also been involved with several non-profit corporations as CFO and Treasurer and served as a reviewer for major government and state grants.  His skills include B2B marketing,strategic planning, manufactuing, international supply chain management and project management.

CEO for Alpendeaux Corporation with subsidiaries across multiple industries.  Thirty-one years of business expertise with a working philosophy that mentoring is a manner to support entrepreneurs in achieving their dreams.  

AVRUM M. FINE Over 45 years in Motion Picture and Television Production, specializing in TV Commercials, Low-budget theatrical features, and Industrial films, videos and digital media. He has written and sold screenplays and has knowledge of book publishing and marketing. National & Regional Broadcast Awards Executive Producer of a Film and Television Company Creative Director of an Entertainment Corporation Supervisor of a Major Government Public Information Facility Published Author, Scriptwriter Business Association National Marketing Advisory Council CURRENTLY: SCORE Association Atlanta Chapter; SCORE Association National Marketing Advisory Council; Public Relations Consultant; Media Production and Broadcast Advertising Consultant. PRIOR WORK: November 1969 - November 1998 Executive Producer/Senior Editor, The Editors Center, Atlanta. Film & Video post-production, Motion Picture advertising campaigns. Supervised staff of film editors, artists and writers creating theater and TV trailers, ad art, posters, press kits, media events and promotions. January 1970 - November 1973 Creative Director, Film Ventures International, Atlanta. Motion Picture Distribution Co. Supervised staff of artists, writers, and publicists. Developed marketing strategy, print and television advertising, special promotions. March 1968 - December 1969 Creative Director, Storer Studios, Atlanta. Film & Television Production. Supervised animation & post-production departments. May 1963 - February 1968 Head of Editing, Optical Effects & Animation, WRS Motion Picture Labs, Pittsburgh, PA. Supervised editors, animators, artists, and special effects staff. August 1962 - May 1963 Producer/Director, Frank Willard Productions, Atlanta. TV Spots & Corporate Films October 1961 - August 1962 Commanding Officer, U.S. Army STRAC Photographic Team, Ft. Meade, Maryland. Commanded 40-man photo-reconnaissance team. September 1959 - October 1961 Director/Cameraman, Frank Willard Productions, Atlanta. May 1957 - July 1959 Commanding Officer, Pictorial Division, White Sands Missile Range, New Mexico. Supervised photographic and public relations staff of 66. AVRUM M. FINE Page 2 MILESTONES: 1969 - Opened Atlanta’s first post-production house. 1972 - Developed State of Georgia Film Commission 1988 -1989: President, The Atlanta Producers Association. AWARDS: CLIO - 1970. National award for excellence in television commercial production. ADDY - 1984. Regional award for excellence in television commercial production. ADDY - 1984. Regional award for excellence in radio commercial production. PAPERS/PUBLICATIONS: Author, Code Name: Copperhead, published by Simon & Schuster. Paperback version by Pocket Books. Military Book Club best-seller. Required reading at Army Command and General Staff College. HONORARIA: Guest Lecturer, Louisiana Tech University. Topic: Advertising Design for Television EDUCATION: BA - Mass Communications, University of Miami COMMUNITY SERVICE: 1991: Board of Directors, Genesis Shelter for homeless mothers and newborns, Atlanta. Created fund-raising materials. 1983-1995: Volunteer Supervisor, Temple Zaban Night Shelter, Atlanta. 1977-1979: Troop Committee Chairman, BSA Troop 455, Morningside Presbyterian Church, Atlanta.