Sales, Marketing & Public Relations

Philip Grabfield

Philip Grabfield

Current City: Weston, CT

Philip Grabfield

361 Goodhill Road, Weston, CT  06883

Cell: 203.434.4082: pgrabfield@hotmail.com

LinkedIn: http://www.linkedin.com/in/philipgrabfield

 

Chief Marketing Officer

Business Unit Marketing Leader

Senior Brand Consultant

 

Executive Profile

Marketing executive with classical consumer marketing training that has been successfully applied to various B2C and B2B situations at Fortune 500 companies across industries and geographies to reach financial objectives.  Expert and sought-after conference speaker on leveraging brands across the marketing mix.  Passionate about research-based insights, Marketing & Sales collaboration and people leadership & development.

 

Areas of Expertise

  • Brand creation, strategy and messaging
  • New product development
  • Creative thinking and problem solving
  • Lead-to-revenue management
  • Digital marketing
  • International business leadership

 

Professional Experience

MCAWORKS, Westport, CT                                                                                                               Current

Executive Director
Asked to join a team of senior marketing and strategy professionals dedicated to helping clients identify opportunities that accelerate business growth.  Consulting assignments include value proposition development, branding, new product development and marketing best practices.

  • Developed ingredient brand strategy for hardware manufacturer.
  • Recommended CRM and lead generation strategy to architecture firm.

 

MERCER, New York, NY                                                                                                                   

Global Marketing Leader – Health & Benefits                                                                            2006-2013

Promoted to Global Marketing Leader for $1.4 billion Health & Benefits business of professional services consulting firm, driving revenue up 28% over six years.  Built thought leadership and marketing initiatives from conception to execution – not afraid to get “hands dirty.”

  • Introduced benefits exchange within tight timeframe via digital/social media demand generation campaign and measured results using technology solution, exceeding all business goals.
  • Launched differentiated middle-market go-to-market plans in the US, the UK, Spain and the Netherlands based on customer-focused, strategic and competitive analysis that increased market penetration beyond core Global Fortune 1000 client base.
  • Integrated Mercer and Marsh brands across 35 countries under unified value proposition, generating two-fold increase in revenue from Marsh channel.
  • Led $5 million global advertising and public relations campaign, increasing perception of Mercer as "right firm for my needs" from 77% to 86%.

Chief Marketing Officer – US                                                                                                         2003-2006

Managed staff of 42 in new position as Mercer’s US Chief Marketing Officer.  Upgraded marketing function to better align with and support matrix organization. 

  • Established disciplined process across businesses to create annual marketing objectives, strategies and plans and to track results.
  • Recommended and received leadership approval for transformation of US marketing function, including creation of marketing strategist roles, used as model for Global Marketing reorganization.
  • Oversaw marketing and branding due diligence and execution of outsourcing acquisition that contributed to building business that now makes up 12% of total Mercer revenue.
  • Conceived, created and implemented new CRM-based marketing channel that enabled consultants to personalize intellectual capital and promotional e-mails, increasing click-throughs by 23%.

 

 

Philip Grabfield                                                                                                                    203.434.4082

 

FUTUREBRAND/MARKETING CORPORATION OF AMERICA, New York, NY                                 1997-2002

Principal - Marketing & Brand Consultant

Consulted Fortune 500 companies as part of Interpublic’s brand and marketing consulting firms, advising clients across industries on vision, positioning, branding and marketing strategy development.

  • Generated $2MM of new revenue per year, following disciplined business development process.
  • Conducted segmentation research and data analysis for Capital One, leading to No Hassle credit card product.
  • Achieved approval from two Boards to post-merger vision, naming and brand strategy for Thrivent Financial (Fortune #325), including internal and external launches.
  • Trained Pfizer disease management teams on Direct-to-Consumer marketing best practices to enable them to leap-frog the competition in taking advantage of loosened regulations.
  • Developed market research-based global, regional, local brand positioning for Citi’s Investment Division.

 

BANTAM DOUBLEDAY DELL, New York, NY                                                                                   1995-1997

Marketing Director

Applied disciplined marketing processes to the book publishing business based on track record at Kraft.

  • Directed first-ever research study to measure consumer purchasing habits and guide positioning of different genres.
  • Optimized marketing budget to support more profitable "backlist", increasing overall margin by over 2 points.

 

KRAFT FOODS

Steadily progressed through brand management in top consumer packaged goods company, with experience on consumer-pull and trade-push brands domestically and internationally.

Marketing Director - Kraft Foods, Japan                                                                                      1992-1995

  • Drove revenue up 40% over three years across cheese, processed meat and confectionary categories.
  • Launched Soft Philadelphia to expand brand franchise to new eating occasion for Japanese consumers, working across multiple distribution channels.
  • Developed award-winning advertising, collaborating with three different ad agencies.
  • Demonstrated relationship building and team leadership skills managing all-Japanese staff of 20.

Brand Manager – Polly-O Dairy Products, Mineola, NY                                                               1990-1992

  • Expanded revenue 7% per year following Kraft acquisition.
  • Launched first fat-free natural cheese in the US.
  • Upgraded marketing operation to Kraft standards, managing staff of five.

Associate Brand Manager – Natural Cheese, Glenview, IL                                                       1988-1989

  • Formulated $5MM account-specific marketing plans for Natural Cheese brands to drive 12% increase in incremental revenue in low market-share markets.

Assistant Brand Manager – Philadelphia Cream Cheese, Glenview, IL                                             1987-1988

  • Introduced trial size soft Philadelphia flavors through airlines to generate 12% cost-savings and increased awareness.

 

 

                                                           

Languages

  • Native English speaker
  • Fluent in Spanish and French
  • Proficient in Japanese and Portuguese

 

Resume

Education

Education

The Wharton School, Philadelphia, PA - MBA, Marketing                                                   

Lauder Institute, UPenn, Philadelphia, PA - MA, International Studies                              

Trinity College, Hartford, CT - BA, Economics and Spanish          

Carol Sankar

Carol Sankar

Chapter: Charlotte SCORE

 I am a business consultant and leadership trainer who focuses on assisting high-achieving entrepreneurs how to leverage more in their business and corporations how to develop the best leaders and additional revenue. I love to watch as my clients experience measurable revenue growth so they can strategically move into elevated circles. 



My tips have been featured in numerous national and international platforms & publications, via magazine, television and mainstream radio. I get the most joy when I am training and coaching/consulting. I love to see transformation in action during my presentations. And I would love the opportunity to assist you as well. 

 

Resume

Education

Hofstra University BA

Long Island University BA

Murray Kleimon

Murray Kleimon

Current City: Naples, FL
Chapter: SCORE Naples

Resume

Margaret L. (Peggy) Sinisalo

Margaret L. (Peggy) Sinisalo

Current City: Eustis, FL

Resume

Bill Crawford

Bill Crawford

Bill Crawford

Current City: Springboro, OH
Chapter: Dayton SCORE

Resume

Karen Stephens

Karen Stephens

Current City: Savannah, GA
Chapter: Savannah SCORE

4 years - Lockheed Aircraft, Marietta, GA. Human Factors Engineer. Our group participated in the design of all C-5A aircraft functions operated by personnel.

23 years - Pacific Northwest Bell/U S West, Seattle, WA. IT Director. Managed large application development organizations, primarily accounting systems. Utilized Quality Management processes.

10 years - Community Organization, Seattle, WA. Volunteer (upon retirment.) Provided leadership in Neighborhood Planning (5 year process) and implementation strategy; served on boards of Community Council and Chamber of Commerce.

6 years - Turk's Head, Seattle, WA. Occassional employee and volunteer. Office Manager, bookkeeper, marketing associate, HR and office procedures.

Resume

Education

Ph.D. in Psychology, University of Georgia

Eileen Snyder

Eileen Snyder

Current City: Savannah, GA
Chapter: Savannah SCORE

Resume

Larry Stevenson

Larry Stevenson, MPA

Larry Stevenson

Current City: Provo, UT

I have 38 years experience as a results-oriented operations manager for an international nonprofit organization and entrepreneur. Improving society one family and one business at a time drives me.

For example, we helped one operation increase productivity by 87% in four months and 230% in two years. Our team also opened 30 operations in 22 countries in 3 years. We achieved our 12-month goals 3 months early. We helped 10,000's of small- and home-based businesses to increase profits, grow their sales, and improve their efficiency.

We'd like to help you grow your business, too!

Resume

Education

  • Master of Public Administration from the Marriott School of Management at Brigham Young University
  • Bachelor of Science in Public Administration

 

John Ruth

John Ruth

Current City: Cedar Rapids, IA

Twenty Years with Deere and Company in overseas sales and management.  Located in Peru, Colombia, Thailand, England, Sweden, and Germany

Severn years with Massey Ferguson Ltd located in Toronto Canada and Des Moines, IA  President of MaseyFerguson INC

Three years with Teleconnect Inc as President of  business long distance

Six years with Amana Society Inc as CEO

Fifteen years with Ruth Consulting Group as President

Served on boards of directors of Henderson Manufacturing, Apache Hose and Belting, US Bank, Merchants National Bank, and Amana Nordstrom.

Resume

Education

United States Military Academy  BS degree in civil engineering

Stanford University Marketing development courses

Michael Rubino

Michael Rubino

Current City: Akron, OH

After graduating from the University of Akron, Mike began his career teaching general science and health science in the public schools. In 1985, he made a career shift into medical sales, joining the prescription drug division of Proctor and Gamble. He later joined Johnson and Johnson promoting both capital equipment and disposable instrumentation for surgery.  At Ethicon Endo-Surgery he served as a field sales trainer until 2002, when he moved to Tissue Link Medical, a start-up company that was later purchased by Medtronic.

Mike finished his corporate career as a Regional Manager for American Medical Systems, where he led a surgical sales force that covered thirteen states.  Following his departure, he formed the healthcare consulting company, ProjectPoint Solutions in 2011.  In this role, he assisted several companies with salesforce organization and training, national contract management, business development and clinical consulting in the operating room.  This consulting role led to a position at Austen BioInnovation Institute as the Director of Sales.

Today, Mike serves medical industry by providing independent sales and marketing services. By applying the sales and marketing skills acquired during his tenure with worldwide healthcare organizations, he assists newly formed and established companies enter the healthcare space. He specializes in strategic healthcare sales, product launch management and salesforce development.

 Mike resides with his wife Martha in Fairlawn, Ohio.  He has two married children and five grandchildren.  In their spare time, Mike and Martha hike, bike and kayak the National Parks and spend part of the year working from their home in Southwest Florida.

Resume

Education

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<strong>The University of Akron</strong></p>

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BS. Ed, Cum Laude, Health Science and Physical Science, 1971 - 19</p>

<p>
Additional Post-Graduate Coursework at Kent State University</p>

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